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| Title: | PRADIT+: 化天然廢物為手工藝品
PRADIT+: From Natural Waste to Artisanal Handicraft |
| Authors: | 許采琳
Kasiwong, Silitha |
| Contributors: | 張永明
Chang, Yung-Ming
許采琳
Silitha Kasiwong |
| Keywords: | 泰國手工藝品
商業計劃
資源回收經濟
社區總體營造
Thai Artisanal Handicraft
Business Plan
Recycle Economy
Community Revitalization |
| Date: | 2021 |
| Issue Date: | 2021-08-04 15:05:58 (UTC+8) |
| Abstract: | Nowadays, the trend of environmental and social awareness is growing. As a result, many people are changing their buying behavior toward the support of meaningful environmental as well as social causes. Therefore, PRADIT+ or PRADIT PLUS comes up with dual business concepts of making business profit and bettering communities. Our business value proposition comes with three meaningful impacts: (1) environmental cause: apply the circular economy concept to transform natural wastes of water hyacinth and reed plants into high-value handicraft products and sell to the global market through the online store for profit; (2) social cause: we aim to create new jobs with sustainable incomes to help revitalize local agricultural communities; and (3) cultural cause: incentives to attract young generation to learn and become artisans to preserve Thai heritage and stay in villages.
This thesis applies a combination of essential business methodologies to develop the business plan for PRADIT+. These methodologies are used to study different business aspects: from Porter’s 5 Forces analysis, SWOT analysis, TOWS matrix, to Canvas Business Model, etc. The resulting business plan consists of marketing plan, operational and organizational plan, financial plan, and future expansion plan, as well as indicates a payback period of 2.5 years. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933043 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933043 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101048 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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