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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/136438


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136438


    Title: 瓜地馬拉公平貿易咖啡在台灣與中國市場
    Guatemala`s Fair-Trade Coffee in the Taiwan and China Market
    Authors: 周士偉
    Jordan, Manuel Eduardo Guerra
    Contributors: 吳文傑
    Wu, Jack
    周士偉
    Manuel Eduardo Guerra Jordan
    Keywords: 咖啡
    中國
    咖啡豆
    公平貿易
    瓜地馬拉
    標籤
    精品咖啡
    台灣
    Coffee
    China
    Coffee Beans
    Fair-Trade
    Guatemala
    Label
    Specialty Coffee
    Taiwan
    Date: 2021
    Issue Date: 2021-08-04 15:06:28 (UTC+8)
    Abstract: The coffee market has grown in inequality during the last nine years. While many transnational companies that purchase, roast, and distribute coffee have recorded record earning, many farmers still live in poverty. One of the trends that have arisen during the last few years is Fair Trade. Fair-Trade is a concept where consumers or manufacturers pay either farmers or small producers a higher price for their products, which lets them sustain a dignified life.

    There are two major markets that Guatemala`s market is yet to put more emphasis on. The first is Taiwan, one of the critical political allies of Guatemala in Asia. The second is China, which has become the largest consumer pool in the world. This thesis will survey consumers in these two markets to know: what are the key characteristics they evaluate to purchase consumer goods, their attitude, and knowledge towards Fair-Trade, their coffee drinking habits, and last their knowledge of Guatemala`s coffee.

    The main objective of the document is to establish the opportunity and challenges that these markets have for selling Guatemala`s Fair-Trade label coffee.
    Reference: 1) BBC. (2018, 04 04). www.bbc.com/. Retrieved from https://www.bbc.com/news/world-asia-pacific-13017877#:~:text=China%20is%20the%20world`s%20most%20populous%20country.&text=The%20People`s%20Republic%20of%20China,of%20China%20based%20on%20Taiwan.
    2) Biz Latin Hub. (2020, 04 25). www.bizlatinhub.com. Retrieved from https://www.bizlatinhub.com/free-trade-agreements-guatemala/#:~:text=The%20free%20trade%20agreement%20between,Guatemala%20are%20sugar%20and%20coffee.
    3) Direccion de Analisis Economico Ministerio de Economia Gobierno de Guatemala. (2020, 07 01). https://www.mineco.gob.gt/. Retrieved from https://www.mineco.gob.gt/sites/default/files/evaluacion_taiwan_2020.pdf
    4) Fair Trade International. (2019, 5 19). LITERATURE REVIEW ON PUBLIC ATTITUDES TO FAIR TRADE AND ETHICAL CONSUMPTION.
    5) Franke, H., Liu, J. T., Elman, B., Dull, J. L., Wilbur, C. M., Hsu, C.-y., . . . Lewis, J. W. (2021, 05 04). www.britannica.com/. Retrieved 05 9, 2021, from https://www.britannica.com/place/China/Economic-policies
    6) Gomersall, K., & Yaolin Wang, M. (2012). Expansion of Fairtrade Products in Chinese Market. The University of Melbourne.
    7) Human Rights Watch. (2021). www.hrw.org. Retrieved from https://www.hrw.org/world-report/2021/country-chapters/guatemala
    8) Macrotrends LLC. (2021, 03 26). https://oec.world. Retrieved from https://oec.world/en/profile/country/gtm
    9) Ministerio de Economia de Guatemala. (2018, 08 12). http://www.sice.oas.org. Retrieved from http://www.sice.oas.org/tpd/gtm_twn/Studies/Review_Aug_2018_GTM_TWN_s.pdf
    10) Nations Online Project. (n.d.). https://www.nationsonline.org. Retrieved 05 08, 2021, from https://www.nationsonline.org/oneworld/china.htm
    11) Observatory of Economic Complexity. (2020, 01 15). Retrieved from https://oec.world/en
    12) Panhuysen, S. a. (2018). Coffee Barometer 2018.
    13) Santander Trade. (2021, 04 01). Retrieved from https://santandertrade.com/en/portal/analyse-markets/taiwan/reaching-the-consumers
    14) Santander Trade. (2021, 04 01). https://santandertrade.com. Retrieved from https://santandertrade.com/en/portal/analyse-markets/taiwan/reaching-the-consumers
    15) Santander Trade. (2021, 04 01). https://santandertrade.com. Retrieved from https://santandertrade.com/en/portal/analyse-markets/china/reaching-the-consumers
    16) Schneider, M. (2010, 08 24). www.crisisgroup.org. Retrieved from https://www.crisisgroup.org/es/latin-america-caribbean/central-america/guatemala/un-paraiso-para-la-delincuencia-y-la-impunidad
    17) Singapore National Library. (2021, 01 26). https://www.eyeonasia.gov.sg. Retrieved from https://www.eyeonasia.gov.sg/china/know/overview-of-china/china-a-country-profile/
    18) Singapore National Library. (2021, 04 01). www.eyeonasia.gov.sg. Retrieved from https://www.eyeonasia.gov.sg/china/know/overview-of-china/china-a-country-profile/
    19) Statista. (2021, 03 01). www.statista.com/. Retrieved from https://www.statista.com/statistics/270162/urbanization-in-china/#:~:text=In%202019%2C%20about%2060.6%20percent,China%20over%20the%20last%20decades.
    20) Trading Economics. (2020, 08). https://tradingeconomics.com. Retrieved from https://tradingeconomics.com/guatemala/exports
    21) World Atlas. (2020, 04 29). https://www.worldatlas.com. Retrieved from https://www.worldatlas.com/articles/top-coffee-producing-countries.html
    22) World Fair Trade Organization. (2015, 1 1).
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933051
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933051
    Data Type: thesis
    DOI: 10.6814/NCCU202100862
    Appears in Collections:[International MBA] Theses

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