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| Title: | 開設舒適餐飲顧問公司商業企劃書
Business Plan For Suited Food & Beverage Consulting Co, Ltd. |
| Authors: | 張庭碩
Chang, Ting-Shuo |
| Contributors: | 吳文傑
Wu, Jack
張庭碩
Chang, Ting-Shuo |
| Keywords: | 餐飲諮詢
外送應用程式
精選酒精飲品
市場行銷
新冠病毒
Food & Beverage consulting
delivery apps
premium alcoholic beverages
marketing strategy
Covid-19 pandemic |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:30:22 (UTC+8) |
| Abstract: | The Food & Beverage market in Taiwan is still growing in recent years. The increasing number of restaurants, bars, fast-food chains, and food delivery apps such as Uber eats, Food Panda and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry.
Also, consumers have developed a taste for premium alcoholic beverages both import products and locals. Taiwan is a sophisticated market in which consumers are quite knowledgeable about global trends. Taiwanese appetite for high-end single malt whisky, gin, craft rum continues to fuel growth in imported alcohols.
Our business plan is to help out small and medium size restaurants to grow on revenue. It is now a very good time to start after Covid-19 pandemic. With a good post pandemic strategy, the business will rebound and booming in the future. |
| Reference: | Reference
中華民國經濟部 https://www.moea.gov.tw/Mns/populace/home/Home.aspx
Cravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006.
Dibb, Sally, and Lyndon Simkin. "Targeting, segments and positioning." International
Journal of Retail & Distribution Management 19.3 (1991).
Pickton, David W., and Sheila Wright. "What`s SWOT In Strategic Analysis?" Strategic change 7.2 (1998): 101-109.
Saad, Engr. Muhammad. "Marketing Management." (1995)
Funnow公司官網 https://www.myfunnow.com/
EZTABLE公司官網 https://tw.eztable.com/
Inline 公司官網 https://inline.app/zh/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933027 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933027 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101186 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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