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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/137997
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/137997


    Title: 當代媒介浮現之物質基礎:以社交按鈕為例
    A Materialist Approach to Media Emergence:The Case of Social Buttons
    Authors: 張惠嵐
    Chang, Hui-Lan
    Contributors: 鍾蔚文
    Chung, Wei-Wen
    張惠嵐
    Chang, Hui-Lan
    Keywords: 共同演化
    物質基礎
    前結構
    按讚社交按鈕
    浮現
    發生學途徑
    Date: 2021
    Issue Date: 2021-12-01 14:27:11 (UTC+8)
    Abstract: 本研究旨在超越傳統媒介以人文為主之取徑,探索按讚社交按鈕浮現之物質結構,並進一步釐清,在此過程中物質和社會結構相生相長之關係。

    本研究第一部分首先說明按讚社交按鈕之物質結構,主要分為兩部分。一為其前結構,由社區記憶(CM)、電腦化電子佈告欄(CBBS)、社交新聞網站(Digg)等構成。二為按讚社交按鈕浮現當下的物質條件,主要包括「動態消息」、「邊際排名演算法」、「你可能認識的人」等技術裝置。以上種種物質架構,進一步使當代的特定社交形式成為可能。如CM、CBBS促成了「指令式社交」,Digg促成了「程式性社交」,而Facebook使「技術數學性社交」成為主流。物質結構進入人文世界,成為社會實踐的一環,社交按鈕因此成為物質和社會之間的中介者,彰顯了社會和物質結構互動的過程。

    本研究第二部分,進一步以劍橋分析事件為例,闡述物質和社會結構如何相互作用。具體而言,臉書提供Graph API技術介面,以擷取社交按鈕之數據。此一技術創造了特定之文化脈絡,而文化脈絡也反過來改變API。

    整體而言,本研究發現,按讚社交按鈕是由交織的網絡中浮現;彰顯了硬體、程式與社會共同演化的關係,而且是一循迴出現的過程。
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    Turkle,S. (2012). Alone together: Why we expect more from technology and less from each other. Basic Books Press.

    Vismann, C. (2008). Files: Law and media-technology. (G. Winthrop-Young, Trans). Stanford: Stanford UP.

    Vismann, C. (2013). Cultural techniques and sovereignty. Theory, Culture, and Society, 30(6),83-93.

    Vogl, J. (2007). Becoming media: Galileo’s telescope. Grey Roo,29, 14-25.

    Wardrip-Fruin, N. ( 2011). Digital media archaeology: Interpreting computational Processes. In E. Huhtama & J. Parikka. (Eds.), Media archaeology: Approaches, applications and implications (pp.302-322). Berkeley, CA: University of California Press.

    Wellbery, D. (1990). Foreword. In F. Kittler, Discourse Networks, 1800/1900 (pp. vii-xxxiii). Stanford, CA: Stanford University Press .

    Wellman, B. (1999). The network community: An introduction. In B. Wellman (Ed.), Networks in the global village: Life in contemporary communities (pp. 1-47). Boulder, Colo: Westview Press.

    Werber, N. (2011). The disappearance of literature: Friedrich Kittler’s path to media theory. Thesis Eleven, 107(1), 47-52.

    Wiener, A. (2021). Clubhouse feels like a party but is it a good one? Retrieved April 5, 2021, from
    https://www.newyorker.com/news/letter-from-silicon-valley/in-the-clubhouse

    Winthrop-Young, G. (2017). The Kittler effect. New German Critique, 44(3), 205-224.

    Winthrop-Young, G. (2015). Discourse, media, cultural techniques: The complexity of Kittler. Modern Language Notes, 130 (3), 447-465.

    Winthrop-Young, G. (2014). The KULTUR of cultural techniques: Conceptual inertia and the parasitic materialities of ontologization. Cultural Politics, 10(3),376-388.

    Winthrop-Young, G. (2013a). Cultural techniques: Preliminary remarks. Theory, Culture & Society, 30(6), 3-19.

    Winthrop-Young, G., Iurascu, I., & Parikka, J. (2013b) (Eds). Cultural Techniques. Special issue of Theory, Culture and Society, 30(6), 3-172.

    Winthrop-Young, G. (2011). Kittler and the media. Cambridge: Polity Press.

    Winthrop-Young, G. (2006a). Cultural studies and German media theory. In G. Hall & C. Birchall (Eds), New cultural studies: Adventures in theory (pp. 88-104). Edinburgh: University of Edinburgh.

    Winthrop-Young, G., & Gane, N. (2006b). Friedrich Kittler: An introduction. Theory, Culture & Society, 23(7-8), 5-16.

    Young, L. C. (2015). Cultural techniques and logistical Media: Tuning German and Anglo-American media studies. M/C Journal, 18(2). Retrieved September 3, 2018, from
    https://doi.org/10.5204/mcj.961

    Zielinski, S. (2008). Deep time of the media: Toward an archaeology of hearing and seeing by technical means. Cambridge: The MIT Press.

    Zielinski, S., & Wagnermaier, S. (2007). Variantology 1: On deep time relations of arts, sciences and technologies. Köln: Walther Konig.




    二、西文報紙

    Hofmann, J. (1988, July 30). Answering the need for time on the telephone. Los Angeles Times. Retrieved August 20, 2019, from
    https://www.latimes.com/archives/la-xpm-1988-07-30-li-6718-story.html

    Isaac, M. (2021, October, 28). Facebook renames itself Meta. The New York Times. Retrieved Novmber 10, 2021, from
    https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html?referringSource=articleShare

    Isaac, M. (2021, October 29). Facebook wrestles with the features it used to define social networking. The New York Times. Retrieved October 30, 2021, from
    https://www.nytimes.com/2021/10/25/technology/facebook-like-share-buttons.html?referringSource=articleShare

    Johnson, S. (2016, November, 3). Want to know what virtual reality might become?
    Look to the past. The New York Times. Retrieved July 1, 2018, from
    https://www.nytimes.com/2016/11/06/magazine/want-to-know-what-virtual-reality-might-become-look-to-the-past.html

    Metz, C. (2019, December 23). Randy Suess, computer bulletin board inventor, dies at 74. The New York Times. Retrieved March 14, 2021, from
    https://www.nytimes.com/2019/12/20/technology/randy-suess-dead.html

    Salisbury, D. F. (1984, August 29). Community Memory Project: A step toward ‘electronic village’. The Christian Science Monitor, Retrieved July 1, 2019, from
    https://www.csmonitor.com/1984/0829/082938.html

    Wiener, A. (2021, March 31). Clubhouse Feels Like a Party But is it a good one? The New Yorker. Retrieved July 8, 2021, from
    https://www.newyorker.com/news/letter-from-silicon-valley/in-the-clubhouse


    三、資料庫

    United States Patent and Trademark Office. Retrieved May 1, 2020, from
    https://patft.uspto.gov/netahtml/PTO/index.html

    Google Patents. Retrieved May 1, 2020, from
    https://patents.google.com/

    Byte Magazine. Retrieved March 10, 2021, from
    https://archive.org/details/byte-magazine?tab=about


    四、網站

    Computer History Museum. Retrieved May 8, 2020, from
    https://www.computerhistory.org/collections/catalog/102734462

    Digg.com. Retrieved January 6, 2019, from
    https://digg.com

    GitHub. Retrieved April 1, 2020, from
    https://gist.github.com/dylanmckay/2b191a10068bd87d0fffba242db44b52

    Library of Congress
    https://www.loc.gov

    WaybackMachine- Internet Archive. Retrieved May 1, 2020, from
    https://archive.org/web/



    五、影音

    Plutte, J. (Producer), & Gardner, A. (Director). (2011). Lee Felsenstein: The first community memory. [Motion Picture]. United States: Computer History Museum. Retrieved May 18, 2020, from
    https://www.computerhistory.org/revolution/the-web/20/377/2328

    Media.ccc.de. (2015). Lee Felsenstein: Opening the door to cyberspace. Retrieved. [Youtube]. Retrieved May 18, 2020, from
    https://www.youtube.com/watch?v=4sow2W0m2LM

    Meta Developers (2013). Getting Started with the Graph API. Retrieved June11,
    2019, from https://www.youtube.com/watch?v=WteK95AppF4


    Scott, J. (Producer). (2005). BBS: The Documentary. Interner Archive. Retrieved April 8, 2021, from
    https://archive.org/details/BBS.The.Documentary



    六、Community Memory社區記憶文件

    Computer History Museum (2005). Community Memory interface design (1988-1991) (Catalog Number:102734462). Publisher: Community Memory Project.Retrieved May 8, 2020, from
    https://www.computerhistory.org/collections/catalog/102734462

    Computer History Museum (2005). Overviews and promotional material (1988-1991) (Catalog Number:102734414). Publisher: Community Memory Project.Retrieved May 10, 2020, from
    https://www.computerhistory.org/collections/catalog/102734414

    Computer History Museum (2005). Newsletters (1974-1991) (Catalog Number: 102734421). Publisher: Community Memory Project; Resource One. Retrieved May 12, 2020, from
    https://www.computerhistory.org/collections/catalog/102734421

    Computer History Museum (2005). Newsletters and periodicals (1973-1993) (Catalog Number:102734503). Publisher: Community Memory Project. Retrieved May 12, 2020, from
    https://www.computerhistory.org/collections/catalog/102734503

    Computer History Museum (2005). Community Memory Project poster, "Speak Up!" (Catalog Number:102633332). Publisher: Community Memory Project.Retrieved May 12, 2020, from
    https://www.computerhistory.org/collections/catalog/102633332

    Computer History Museum (2005). Community Memory terminal being used at Berkeley laundromat (1990) (Catalog Number: 102774056). Photographer: Maciuszko, Kathleen. Retrieved May 15, 2020, from
    https://www.computerhistory.org/collections/catalog/102774056

    Computer History Museum (2005). Community Memory terminal sites (1983-1991) (Catalog Number: 102734455). Credit: Lee Felsenstein.Retrieved May 15, 2020, from
    https://www.computerhistory.org/collections/catalog/102734455

    Computer History Museum (2005). People using computers at Community Memory center (1988-1990) (Catalog Number: 102774057). Credit: Lee Felsenstein.Retrieved May 15, 2020, from
    https://www.computerhistory.org/collections/catalog/102774057

    Computer History Museum (2005). Discussion board printouts from Leopold`s Records terminal (1974-1975) (Catalog Number: 102734428). Publisher: Community Memory Project.Retrieved May 16, 2020, from
    https://www.computerhistory.org/collections/catalog/102734428

    Computer History Museum (2005). Homebrew computer club newsletter(Volume 2, Issue 14)(1977) (Object ID: 500004358). Publisher: Homebrew Computer Club. Retrieved May 16, 2020, from
    https://www.computerhistory.org/revolution/personal-computers/17/296/1131

    Computer History Museum (2005). First issue of the homebrew computer club newsletter (1975) (Object ID: 500004360). Publisher: Homebrew Computer Club. Retrieved May 17, 2020, from
    https://www.computerhistory.org/revolution/personal-computers/17/312/1138

    Computer History Museum (2005). Homebrew computer club newsletter(Volume 2, Issue 14) (1977) (Object ID: 500004359). Publisher: Homebrew Computer Club. Retrieved May 18, 2020, from
    https://www.computerhistory.org/revolution/personal-computers/17/312/1137

    Computer History Museum (2005). The homebrew computer club meeting (1978) (Object ID: 102702618). Publisher: Homebrew Computer Club. Retrieved May 18, 2020, from
    https://www.computerhistory.org/revolution/personal-computers/17/312/1139

    Computer History Museum (2011). Lee Felsenstein, Resource One (1972) (Catalog Number:102702628). Credtit: Gift of Lee Felsenstein. Retrieved March 8, 2021, from
    https://www.computerhistory.org/collections/catalog/102702628



    七、社群媒體

    Facebook (2011). EdgeRank Magic revealed in F8 Conference. Retrieved May 27, 2018, from
    https://m.facebook.com/EdgeRankAlgorithm/posts/?_rdr


    Zuckerberg, M. (2018, March 21). I want to share an update on the Cambridge Analytica situation. [Facebook status update]. Retrieved April 17, 2021, from
    https://www.facebook.com/zuck/posts/10104712037900071?pnref=story


    Zuckerberg, M. (2012, February 1). Founder’s Letter. [Facebook status update]. Retrieved January 14, 2020, from
    https://www.facebook.com/notes/261129471966151/



    八、專利文件

    Bullock, W., Xu, L., & Zhou, L. (2019). Predicting household demographics based on image data (Patent: US10277714B2). Retrieved May 1, 2021, from USPTO
    https://is.gd/u5zzyw

    Rubinstein, Y. D., Doshi, A., Ebberson, R. K., & Gleason, C. (2014). Associating an indication of user emotional reaction with content items presented by a social networking system (Patent: US8918339B2). Retrieved February 16, 2019, from Google Patents
    https://patents.google.com/patent/US8918339

    Subbian, K. (2018). Offline Trajectories (Patent: US20180352383A1). Retrieved January 9, 2021, from USPTO
    https://reurl.cc/n5be88

    Sullivan, B. M., Karthikeyan, G., Liu, Z., Massa, W. L. P., & Gupta, M. (2020). Socioeconomic group classification based on user features (Patent: US10607154B2). Retrieved May 27, 2021, from Google patents
    https://reurl.cc/82AdMX

    Zuckerberg, M., Bosworth, A., Cox, C., Sanghvi., R., & Cahill, M. (2012). Communicating a newsfeed of media content based on a member`s interactions in a social network environment (Patent: US8171128B2). Retrieved March 14, 2019, from Google Patents
    https://patents.google.com/patent/US8171128B2/en


    Zuckerberg, M., Sanghvi, R., Bosworth, A., Cox, C., Sittig, A., Hughes, C., Geminder, K., Corson, D. (2010). Dynamically providing a news feed about a user of a social network (Patent: US7669123B2). Retrieved July 5, 2019, from Google Patents
    https://patents.google.com/patent/US7669123B2/en



    九、臉書文件

    Backstorm, L. (2013). News Feed FYI: A window into news deed. Retrieved Jun 11, 2019, from
    https://www.facebook.com/business/news/News-Feed-FYI-A-Window-Into-News-Feed

    Hamilton, B. (2010). Bootcamp: Growing culture at Facebook. Retrieved January 14, 2020, from
    https://engineering.fb.com/2010/01/19/culture/bootcamp-growing-culture-at-facebook/

    Hoofien, N. (2017). Accelerating growth through Facebook’s rotational engineering program. Retrieved January 14, 2020, from
    https://engineering.fb.com/2017/06/30/culture/accelerating-growth-through-facebook-s-rotational-engineering-program/

    Ho, C. C. (2013). Introducing new Like and Share buttons. Retrieved January 10, 2019, from
    https://developers.facebook.com/blog/post/2013/11/06/introducing-new-like-and-share-buttons/

    Zhu, M. (2021). Introducing Facebook Graph API v12.0 and Marketing API v12.0. Retrieved October, 8, 2021, from
    https://developers.facebook.com/blog/post/2021/09/14/introducing-facebook-graph-api-v12-marketing-api-v12/

    Facebook. (2007). Facebook Unveils Platform for Developers of Social Applications. Retrieved March 14, 2021, from
    https://about.fb.com/news/2007/05/facebook-unveils-platform-for-developers-of-social-applications/

    Facebook. (2008). People you may know. Retrieved June 6, 2018
    https://m.facebook.com/nt/screen/?params=%7B%22note_id%22%3A807185490115990%7D&path=%2Fnotes%2Fnote%2F&refsrc=deprecated&_rdr

    Facebook (無年份)。《Facebook如何提供「你可能認識的朋友」建議選項》。取自
    https://m.facebook.com/help/163810437015615?locale=zh_TW&_rdr。上網日期:2019年8月7日。

    Facebook (2020)。《網頁專用的按讚鈕》。取自
    https://developers.facebook.com/docs/plugins/like-button?locale=zh_TW。上網日期:2019年2月20日。

    Facebook (2020)。《Facebook 開放平台使用條款》。取自
    https://developers.facebook.com/terms/。上網日期:2021年3月17日。

    Facebook (2021)。《開發人員政策》。取自
    https://developers.facebook.com/devpolicy/?locale=zh_TW。上網日期:2021年9月28日。

    Facebook (無年份)。《應用程式開發》。取自
    https://developers.facebook.com/docs/development。上網日期:2021年3月18日。

    Facebook (無年份)。《應用程式審查》。取自
    https://developers.facebook.com/docs/app-review。上網日期:2021年3月18日。

    Facebook (無年份)。《開發人員須遵守隱私設定與同意》。取自
    https://developers.facebook.com/docs/privacy。上網日期:2021年3月19日。

    Facebook (無年份)。《開發人員互助論壇》。取自
    https://developers.facebook.com/community/。上網日期:2021年3月20日。

    Facebook (無年份)。《開發人員社群守則》。取自
    https://developers.facebook.com/community/guidelines/。上網日期:2021年3月21日。

    Facebook (無年份)。《平台故障報告》。取自
    https://developers.facebook.com/support/bugs/。上網日期:2021年4月17日。

    Facebook (無年份)。《平台資料事件回報》。取自
    https://developers.facebook.com/incident/report/。上網日期:2021年4月17日。

    Facebook (無年份)。《資料政策》。取自
    https://www.facebook.com/privacy/explanation/。上網日期:2021年4月17日。

    Facebook (無年份)。《開發人員支援》。取自
    https://developers.facebook.com/support/。上網日期:2021年4月18日。

    Facebook (無年份)。《圖形API總覽》。取自
    https://developers.facebook.com/docs/graph-api/overview。上網日期:2021年4月19日。

    Facebook (無年份)。《API變更紀錄》。取自
    https://developers.facebook.com/docs/graph-api/changelog/out-of-cycle-changes。上網日期:2021年4月20日。

    Facebook (無年份)。《Graph API條款》。取自
    https://developers.facebook.com/docs/graph-api/changelog
    https://developers.facebook.com/docs/
    上網日期:2020年3月7日。

    Facebook (無年份)。《臉書的cookie政策》。取自
    https://www.facebook.com/policies/cookies。上網日期:2021年4月21日。

    Facebook (無年份)。《取得cookie許可資源》。取自
    https://developers.facebook.com/docs/privacy。上網日期:2021年4月22日。

    Facebook (無年份)。《開發人員平台計畫中心》。取自
    https://developers.facebook.com/platform-initiatives/。上網日期:2021年4月25日。

    Facebook (無年份)。《創意家社群》。取自
    https://developers.facebook.com/developercircles/。上網日期:2021年4月26日。

    Facebook (無年份)。《存取權杖》。取自
    https://developers.facebook.com/docs/facebook-login/access-tokens/?locale=zh_TW。上網日期:2021年1月25日。

    Facebook (無年份)。《線上網路研討會最新消息》。取自
    https://developers.facebook.com/developercircles/ 上網日期:2021年4月26日。

    Facebook (無年份)。《Gaining tech knowledge within the community》。取自
    https://developers.facebook.com/success-stories/peculiar-ediomo-abasi/ 上網日期:2021年4月26日。

    Facebook (無年份)。《A tech enthusiast empowers women to learn programming skills》。取自
    https://developers.facebook.com/success-stories/leatruc/ 上網日期:2021年4月26日。

    Facebook (無年份)。《Innovating with Facebook Developer Circles and Facebook Online Hackathons》。取自
    https://developers.facebook.com/success-stories/khaled-abouseada/ 上網日期:2021年4月26日。
    Description: 博士
    國立政治大學
    新聞學系
    100451501
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100451501
    Data Type: thesis
    DOI: 10.6814/NCCU202101719
    Appears in Collections:[新聞學系] 學位論文

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