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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/138920


    Title: 性別對客戶風險屬性評量的影響探討
    The Impact of Gender on Questionnaires of Investors’ Risk Tolerance
    Authors: 徐文慧
    Hui, Hsu Wen
    Contributors: 周冠男
    徐文慧
    Hsu Wen Hui
    Keywords: 風險屬性評量表
    商品風險等級
    性別
    客戶風險承受能力
    Personal Investment Worksheet
    Risk level
    Gender
    Risk tolerance
    Date: 2021
    Issue Date: 2022-02-10 13:01:51 (UTC+8)
    Abstract: 過去學者研究指出性別是影響投資行為其中一項重要的因素，但經本研究審視T銀行之風險屬性評量表後發現，T銀行未將性別題項列入，因此本研究利用T銀行填答風險屬性評量表之受訪者資料進行分析，來探討性別是否可列入題項，使PIW設計更能全方位了解客戶風險承受能力和適合的投資類型。研究結果發現年齡與性別之商品風險等級承受相關，且本研究逐步迴歸分析指出，專業程度對男性或者是女性都是同要最重要的、可容忍損失對於男性相對重要，而女性較不在意、女性可動用資金不具解釋力，得出性別在投資中具有重要的意涵，且在實務上能夠作為風險承受能力的參考結論。
    Men and women have different risk tolerance, and there is a considerable amount of general literature on Behavioral Finance of gender. However, T Bank did not include gender attributes in the Personal Investment Worksheet (PIW). This paper studies 158,046 PIW submitted to the T bank. This research focuses on the relationship between 14 attributes of PIW and gender. The results of this study showed a correlation between age and gender, and the importance of 14 attributes to gender. These findings have implication for T bank
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    109932124
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109932124
    Data Type: thesis
    DOI: 10.6814/NCCU202200044
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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