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| Title: | 企業成長策略與組織關鍵活動之關聯探討–以多個案公司為例
A Study of Relationship between Business Growth Strategy and Organizational Critical Activities - Take many companies as example |
| Authors: | 莊易澄
Chuang, Yi-Cheng |
| Contributors: | 洪為璽
季延平
Hung, Wei-Hsi
Chi, Yen-Ping
莊易澄
Chuang,Yi-Cheng |
| Keywords: | 組織關鍵活動
企業成長
成長策略
製造業
個案研究
Organizational critical activities
Enterprise growth
Growth strategy
Manufacturing
Case study |
| Date: | 2021 |
| Issue Date: | 2022-02-10 13:25:03 (UTC+8) |
| Abstract: | 長年來，製造業一直都是台灣產值最高的產業，不僅年年有高量的營業額，也帶領台灣不停的在成長，是非常重要的經濟命脈。企業為了成長會實施非常多的活動，包括內部相關、營銷相關、外部與組織相關、服務相關的活動等。組織關鍵活動(Organizational Critical Activities，OCAs)是「組織最優先考慮，投入大量資源，並且得到高階管理經常的監控及檢視，被視為短、中、長期不可或缺，所必須執行的活動」，也關係著企業是否能成功。本研究旨在探討企業成長策略與組織關鍵活動(OCAs)之關聯，並以多個案的次級資料法來進行研究。本研究以 2019 年天下雜誌兩千大調查結果為依據挑選個案公司，分別為電子業的鴻海(第一名)、食品業的統一(第十名)、紡織業的遠東(第二十名)，三間企業皆是台灣經濟成長至關重要的指標企業，同時也是各產業的領先者。首先，蒐集大量個案公司之相關的報章雜誌專欄、媒體報導等，經過分析、彙整，建構出企業成長策略的模式，最後分析在不同成長策略下的組織關鍵活動(OCAs)是否會有所不同。研究發現，企業在成長歷程的一開始，會以「市場滲透策略」為優先，在本業優先進行深耕，再依據內部條件或是外在環境的改變，而開始進行「產品開發策略」、「市場開發策略」或是「多角化策略」；而在進行「市場滲透策略」會以外部與組織間相關之 OCA 為主如垂直整合、「產品開發策略」會以內部相關之OCA 為主如創新與研發；「市場開發策略」會以營銷、服務相關之 OCA 為主如市場調查、維持客戶關係等、「多角化策略」會以內部、外部與組織間相關之 OCA為主如衡量成本、適應外部環境等。藉由分析成長策略與組織關鍵活動之關聯分析，建構有可遵循的模式，以利後續企業能做更有效的資源分配。
For many years, the manufacturing industry has always been the industry with the highest output value in Taiwan. It not only has a high turnover every year, but also leads Taiwan to continue to grow. It is a very important economic lifeline. In order to grow, enterprises will implement a lot of activities, including internal-related, marketing-related, external-organization-related, and service-related activities. Organizational Critical Activities (OCAs) are "the activities that the organization prioritizes, invests a lot of resources, and is regularly monitored and reviewed by senior management. It is regarded as indispensable in the short, medium and long term and must be performed" .It is also related to the success of the business. The purpose of this study is to investigate the association between firm growth strategies and Organizational Critical Activities (OCAs), using a multi-case secondary data approach. This study selects case companies based on the 2019 Top 2000 survey results of CommonWealth Magazine, which are Foxconn in the electronics industry (1st), Uni-President in the food industry (10th), and Far East in the textile industry (20th) , the three companies are all important indicators of Taiwan`s economic growth, and they are also leaders in each industries. First, this study collects a large number of relevant newspapers and magazines columns, media reports, etc. of a large number of case companies. After analysis and compilation, a model of enterprise growth strategy is constructed. Finally, it is analyzed whether the key organizational activities (OCAs) under different growth strategies will be different. The study found that at the beginning of the growth process, enterprises will give priority to "market penetration strategy", give priority to deep cultivation in their own
industry, and then start to carry out "product development strategy", "market development strategy" or “diversification strategy”, according to changes in internal conditions or external environment. While in the “market penetration strategy”, external and inter-organizational related OCAs will be the main focus, such as vertical integration. The enterprise with “product development strategy” will focus on internal related OCAs, such as innovation and Research and development. The enterprise with "Market development strategy" will focus on OCAs related to marketing and services, such as market research, maintaining customer relationships, etc. The enterprise with "Diversified strategy" will focus on internal, external and inter-organizational related OCAs, such as measuring costs, adapting to external environment, etc. By analyzing the relationship between the growth strategy and the key activities of the organization, we can build a model to make suggestions for the follow-up enterprises to make more effective resource allocation. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
109363066 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109363066 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200128 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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