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Title:	健檢產業商業模式之創新及複製-以個案公司於台灣及中國營運為例 Innovation and replication of business model in the medical examination field-- a case study of a cross-strait operating company
Authors:	車昕穎 Che, Hsin-Ying
Contributors:	周冠男 Chou, Robin K. 車昕穎 Che, Hsin-Ying
Keywords:	健康檢查商業模式 Health examination Business model
Date:	2021
Issue Date:	2022-03-01 16:59:19 (UTC+8)
Abstract:	有賴於眾先進的研究及貢獻，隨著醫學知識快速累積，醫療服務之技術、品質得以提升，民眾平均壽命因此延長，惟慢性病及癌症成為現代人類新的健康大敵。相較於過往有病治病的觀念，現今健康意識興起，為確保生活品質，避免疾病所造成之損害，人們更鼓勵防患於未然，健康檢查也朝向預防目的發展。在技術與觀念所開闢的新環境下，健康相關產業已不再僅限於醫療服務、醫材與製藥；健康管理(檢查、諮詢)、保健品、相關經銷商，以及因應高速數位化及大量數據之醫療軟體系統等也在健康相關產業鏈中扮演重要角色。而台灣及中國大陸民眾消費力的提升、健康意識的興起，加上醫療體系對於預防性健檢的提倡及政府的支持，種種要素共同帶動兩岸健檢市場需求的提升。作為產業參與者、企業經營者，需對產業技術、市場的改變有深入的認知，並提出見解、制定策略，以在競爭中取得先機。本研究欲以台灣某個案公司為例，就健康檢查產業在醫療供應鏈之中所扮演之角色作深入探索，回顧產業相關研究，歸納產業所運用之技術、提供予社會之價值及與需求者之互動關係。並將知識代入企業營運，應用商學理論模型，分析個案公司在產業的特殊商業模式，以及商業模式於中國大陸新市場複製之可行性，最終提出新方案及建議。 With the advent of advanced medical technology and extensive research, health care quality and accessibility has improved drastically. With longevity comes the prevalence of cancer and other chronic diseases. To live a healthy life, people have shifted focus to the “prevention is better than cure” mentality to keep those diseases at bay. Drawing on the foundation laid by technological advance, the health-care industry has gone beyond just service provision or pharmaceutical manufacturing; new sectors like self-health management, supplement manufacturing, and related dealers also add to the expansion of the industry. Fueled by elements like higher cross-strait consumer buying power, increased health-care awareness, and governmental support, the cross-strait health examination industry is on the rise. As part of the industry, having a deep understanding of the market and related technology and the ability to provide insight and strategize accordingly is the key to staying competitive. This research takes a Taiwan-baed company as an example to look at the role the health examination industry plays in the health-care industry as a whole. The research also looks at past research and existing technology trying to apply knowledge and business theory to analyze the case company’s business model and the possibility of replicating its success in the Chinese market and to put forward solutions and suggestions.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 108932188
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108932188
Data Type:	thesis
DOI:	10.6814/NCCU202200193
Appears in Collections:	[Executive Master of Business Administration] Theses

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