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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140633

    Title: CIZA Concept: 通過Jet Set 平台飛躍進入企業禮品市場
    CIZA Concept: Jet Setting into the Giving Business
    Authors: 林潔
    Jie, Inez Lim
    Contributors: 何富年
    Ho, Foo-Nin
    Inez Lim Jie
    Keywords: CIZA Concept
    CIZA Concept
    Giving Business
    Subscription Boxes
    Date: 2022
    Issue Date: 2022-07-01 16:17:07 (UTC+8)
    Abstract: Established in 1997, CIZA Concept is a consultancy firm that provides editorial, public relations, content management, and design services in Singapore. With changing times, the company recognizes the need to diversify its offerings, and one of it is to expand its into the gift and services arena.

    The value proposition of this new venture, also known as Jet Set, is on product, platform, and people. It focuses on delivering corporate bundle boxes, corporate subscription boxes, and unique products to customers via its e-commerce platform that will be managed by older workers in Singapore.

    Through this venture, CIZA Concept will bring value to corporate clients who have difficulty sourcing for unique products for their stakeholders, and also manage their relationships with them via subscription boxes, ensuring that their stakeholders will remain satisfied.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933039
    Data Type: thesis
    DOI: 10.6814/NCCU202200474
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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