政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140640

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140640

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/140640

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题名:	商業計劃:於印尼以竹製品替代塑料 Business Plan - Making bamboo products a substitute for plastic in Indonesia
作者:	張麗婷 Birgita, Uci Christina
贡献者:	林月雲 Lin, Carol 張麗婷 Uci Christina Birgita
关键词:	塑膠廢棄物印尼竹子 PRINGKU 永續經濟及消費選擇 Plastic waste Indonesia Bamboo PRINGKU Sustainable economic and consumption choices
日期:	2022
上传时间:	2022-07-01 16:17:51 (UTC+8)
摘要:	Annually, a third of the plastic waste produced in the world is found abandoned in nature. Yearly, eight million tons of plastic are thrown into the sea. The plastic is then swallowed by marine animals and contaminates all the ecosystem of the sea. Plastic can take 100 to 1000 years to break down, depending on its thickness and composition. It is a particularly polluting waste for the planet, because it is omnipresent in our daily lives. Indonesia, a vast country made up of more than 17,000 islands, is one of the main contributors to this problem, after China. About 3.2 million tons of plastic materials polluted Indonesian waters. In the face of this environmental threat, we proposed a new alternative linked to the consumption of plastic materials. We proposed via PRINGKU company to make and therefore promote the use of bamboo packaging and bamboo-based eco-bags as an ideal alternative to plastic. Bamboo is a miraculous plant with multiple functions mainly on the preservation of the environment and the fight against climate change. Unlike plastic materials, it degrades in a few months. It is known as "the perfect biodegradable material". Bamboo can fix 35% more CO2 than hardwood trees, and able to release more oxygen. The PRINGKU company`s mission is to provide economic agents with ecological consumption alternatives. Our approach is fundamentally based on a desire, motivation and passion to promote social entrepreneurship, opting to be entrepreneurs who promote sustainable economic and consumption choices. The company expects to capture approximately 0.15 % of the market and hopes to sell an average of 3.08 million unit of bamboo based-products and generate an average profit of 269,944 USD over the first 5 years. The project requires an investment of 200,000 USD.
參考文獻:	Birch, E. L. (2015). Jeffrey D. Sachs.(2015). The Age of Sustainable Development. New York, NY: Columbia University Press. 543 pages. $34.95 (paperback). In: Taylor & Francis. Daniel, D. R. (1961). Management information crisis. Harvard Business Review, (Sept-Oct), 111-116. Ekawati, D., Karlinasari, L., & Soekmadi, R. (2022). Drivers, Barriers, and Strategies in the Community-Based Supply of Bamboo for Industrial-Scale Bamboo Utilization in Ngada Regency, East Nusa Tenggara, Indonesia. Sustainability, 14(10), 5970. General, A. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. UN. Grozdanovska, V., Bojkovska, K., & Jankulovski, N. (2017). Financial management and financial planning in the organizations. European Journal of Business and Management, 9(02). ILO. (2019). Financing Small Businesses in Indonesia : Challenges and Opportunities https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/publication/wcms_695134.pdf INBAR. (2019). Trade Overview 2017: Bamboo and Rattan Commodities in the International Market. China. Josiah, A., Ikenna, O., Jennifer, A., Chinaedum, I., Justina, R., & Nnamonso, A. (2015). The Relevance of Analytical CRM and Knowledge Management in an Organisation: A Data Mining Structure. International Journal of Computer Science and Mobile Computing, 4(2), 208-215. Kent, G. A. (2021). "marketing". Encyclopedia Britannica,. https://www.britannica.com/topic/marketing Kusumawardhani, E. (2010). Exploring the design potential of bamboo for contemporary furniture RMIT University]. McCarthy, J. J., Canziani, O. F., Leary, N. A., Dokken, D. J., & White, K. S. (2001). Climate change 2001: impacts, adaptation, and vulnerability: contribution of Working Group II to the third assessment report of the Intergovernmental Panel on Climate Change (Vol. 2). Cambridge University Press. Measey, M. (2010). Indonesia: a vulnerable country in the face of climate change. Global Majority E-Journal, 1(1), 31-45. Nasır, S. (2015). Customer relationship management strategies in the digital era. Business Science Reference. Oktaviani, R., Amaliah, S., Ringler, C., Rosegrant, M. W., & Sulser, T. B. (2011). The impact of global climate change on the Indonesian economy. Citeseer. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Park, S., Jang, J., Wistara, I., Hidayat, W., Lee, M., & Febrianto, F. (2018). Anatomical and physical properties of Indonesian bamboos carbonized at different temperatures. Journal of the Korean Wood Science and Technology, 46(6), 656-669. Parvatiyar, A., & Sheth, J. N. (2001). Customer relationship management: Emerging practice, process, and discipline. Journal of Economic & Social Research, 3(2). Rockart, J. F. (1979). Chief executives define their own data needs. Harvard Business Review, (March-April). Rockhart, J., & Bullen, C. (1981). A Primer on Critical Success Factors., Cambridge, MA: Center for Information Systems Research, Massachusetts Institute of Technology. Roser, M., Ritchie, H., & Ortiz-Ospina, E. (2013). World population growth. Our world in data. Smit, B., & Pilifosova, O. (2003). From adaptation to adaptive capacity and vulnerability reduction. In Climate change, adaptive capacity and development (pp. 9-28). World Scientific. Swart, R., Robinson, J., & Cohen, S. (2003). Climate change and sustainable development: expanding the options. Climate policy, 3(sup1), S19-S40. Tarver, E. (2019). Brand Identity, Investopedia. In. Taylor, S. P. (2017). What is innovation? A study of the definitions, academic models and applicability of innovation to an example of social housing in England. Open Journal of Social Sciences, 5(11), 128-146. Widjaja, E. (1997). Konservasi flora bambu Indonesia. Syposium of Botanical Gardens, Bogor. Wood, L. (2022). Indonesia Bamboos Market Size, Share & Trends Analysis Report 2021-2028. B. WIRE. https://www.businesswire.com/news/home/20220113005653/en/Indonesia-2.8-Bn-Bamboos-Markets-2021-2028-by-Application-Construction-Furniture-Textile-Food-Energy-Pulp-Paper---ResearchAndMarkets.com Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Harvard Business Press.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933033
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0109933033
数据类型:	thesis
DOI:	10.6814/NCCU202200697
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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