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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/141126

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141126

Title:	Clouty Space茶葉品牌創業計畫書 Clouty Space: A Tea and Lifestyle Brand
Authors:	陳晉儀 Chen, Yvonne
Contributors:	何富年 Ho, Foo-Nin 陳晉儀 Yvonne Chen
Keywords:	台灣茶亞馬遜心理健康電子商務新創 Taiwanese Tea Amazon Mental Health E-commerce Startup
Date:	2022
Issue Date:	2022-08-01 17:40:45 (UTC+8)
Abstract:	The tea market in the US has been growing in recent years. The impact of COVID-19 changes people’s behavior directly, both physically and mentally. More and more people are now starting to develop the habit of drinking tea to, boost physical health, and is believed to have the effect to relax nerves, especially for younger generations. Mental health is one of the most important topics that younger generation is highly aware of. They are trying different lifestyle and products for one goal - to reconnect to themselves and build mental wellness. Clouty Space, a tea and lifestyle brand, provides products and services for our customers in order to help our customers to build lifestyles of their own and reconnect back to themselves. In this business plan, we will identify the potential market in the US and potential competitors and their strength and weakness. By analyzing the information using business matrixes, strategies for our business plan are provided.
Reference:	https://www.statista.com/statistics/326384/global-tea-beverage-market-size/ https://www.statista.com/statistics/258620/main-import-countries-for-tea-worldwide/ https://www.statista.com/statistics/251951/leading-bagged-loose-leaf-tea-brand-sales-in-the-us/ https://www.teausa.com/teausa/images/USTA_2019_-_2020_Commentary.pdf https://www.teausa.com/teausa/images/USTA_2020_-_2021_Commentary.pdf https://www.teausa.com/teausa/images/USTA_2021_-_2022_Commentary.pdf https://www.worldteanews.com/issues-trends/10-trends-tea-industry-2021 https://www.teausa.com/teausa/images/Tea_Fact_Sheet_2019_-_2020._PCI_update_3.12.2020.pdf https://www.teausa.com/teausa/images/Tea_Fact_2021.pdf https://www.statista.com/outlook/cmo/hot-drinks/tea/united-states https://sell.amazon.com/ https://www.theglobalstatistics.com/united-states-social-media-statistics/ https://www.etax.nat.gov.tw/etwmain https://fbx.freightos.com/ https://business.instagram.com/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933017
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933017
Data Type:	thesis
DOI:	10.6814/NCCU202200770
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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