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| Title: | 從委外到自建物流的最後一哩路：電商與第三方物流的觀點
The Change of Logistics Service Modes for Last Mile Delivery: The Perspectives of E-commerce Platform and Third-Party Logistics |
| Authors: | 林念慈
Lin, Nien-Tzu |
| Contributors: | 羅明琇
Lo, Ming-Shih
林念慈
Lin, Nien-Tzu |
| Keywords: | 電子商務
第三方物流
委外
自建物流
E-commerce
Third-Party Logistics
Outsourcing
Self-Logistics |
| Date: | 2022 |
| Issue Date: | 2022-08-01 18:59:25 (UTC+8) |
| Abstract: | 隨著網際網路的發展，線上購物已是家常便飯，加上自2019年12月起，COVID-19在台灣爆發後，國人減少出門飲食以及購物的頻次，加速宅經濟快速發展。疫情時代下，國人因為不能外出，也提高了對商品快速到貨的期望。因此，對電商平台來說，在電商訂單高峰期，是否能夠加速物流的配送效率，利用短鏈配送，提高競爭優勢，將是影響消費者滿意度的關鍵。當消費者對於物流服務的需求越來越高，電商平台也逐漸積極地佈局物流策略。
本研究從電商平台以及第三方物流的角度出發，選定兩家電商平台和兩家第三方物流公司，從兩方有經驗的受訪者觀點，探討電商自建物流的動機，以及第三方物流面對電商自物流的因應做法。此外，本研究從委外理論分析電商為何選擇開始投資自物流，以及從服務金三角的理論剖析第三方物流的回應，了解第三方物流面對顧客的改變，會進行甚麼回應策略。
本研究發現電商將物流活動視為高度策略面，認為物流活動為企業競爭優勢之一，直接影響消費者滿意度。然而，在自建物流的輔佐之下，電商市場仍持續成長，須持續與第三方物流維持合作關係，以補足運輸量。另一方面，第三方物流也不認為電商自建物流是一種威脅，同樣認為電商需要第三方物流的服務，足以承受成長的業務量。
With the development of the Internet, online shopping has become commonplace, and since the outbreak of Covid-19 in December 2019 in Taiwan, people have reduced the frequency of going out for shopping, which accelerating the rapid development of the stay-at-home economy. In the era of the epidemic, customers have higher and higher expectations for the rapid arrival of goods. Therefore, it is a key factor for e-commerce platforms that whether it can accelerate the distribution efficiency of logistics during the peak order period. When customers’ expectations and demands for logistics services are getting higher and higher, e-commerce platforms have also begun to actively deploy logistics strategies and invested self-logistics.
From the perspectives of e-commerce platforms and third-party logistics, the study has selected two e-commerce platforms and two third-party logistics companies to discuss the motivation of e-commerce self-logistics, and the response of third-party logistics. In addition, the study has analyzed why e-commerce companies chose to invest in self-logistics from the outsourcing theory, and analyzed the response of third-party logistics from the Service Triangle with the change of customers’ behavior.
The study found that e-commerce companies regard logistics activities as a highly strategic aspect, and consider logistics activities as one of the competitive advantages of enterprises, which directly affects customer satisfaction. However, with the continuous growth of the e-commerce market, it is necessary to continuously maintain a cooperative relationship with third-party logistics to supplement the transportation volume. On the other hand, third-party logistics did not think that e-commerce with self- logistics is a threat, and they also believed that e-commerce needs the services of third-party logistics to be sufficient to withstand the growing business. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
109363050 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109363050 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200691 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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