English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140892 (78%)
Visitors : 46201954      Online Users : 636
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141858


    Title: COVID-19的縱向研究 – 在蝦皮網站上影響社群商務意圖的因素
    A COVID-19 Longitudinal Study - the factors influencing social commerce intention on Shopee
    Authors: 郭哲宇
    Kuo, Che-Yu
    Contributors: 洪叔民
    HORNG, SHWU-MIN
    郭哲宇
    Kuo, Che-Yu
    Keywords: 新冠肺炎
    蝦皮購物
    社群商務
    電子商務
    Social Commerce
    E-Commerce
    Shopee
    COVID-19
    Date: 2022
    Issue Date: 2022-09-02 15:50:45 (UTC+8)
    Abstract: 社群電商就是電商加上社群,將電子商務功能徹底融入社群媒體。消費者可以直接透過社群媒體的平台將商品放入線上購物車,進行下單、付款的動作,在社群軟體上完成一連串所謂電子商務的消費活動。也可以利用社群平台擁有交流、溝通的特性,和其他使用者交換商品使用心得,並即時和店家方反映商品相關問題,達成多向互動。
    而COVID-19的影響下更是使電商購物成為日常,根據經濟部統計處資料顯示,COVID-19的疫情下改變了原有的消費模式,2021年度「電子購物及郵購業」的百分佔比再度提高,預計將占整體零售業比重向上快速攀升至7.2%,其中蝦皮購物用戶數大量增加,也成為本次論文的研究對象。
    本論文會針對蝦皮購物的買家評論功能以及搜尋商品在疫情壓力的影響高低下,各自是否會呈現什麼樣的變化作為主要探討議題。更依據Kantar集團所做出的研究可以發現以下現象,現金所謂社群平台的主要使用者亦即使用用戶,更稱之為所謂Z世代,其全球人口已超過20億人,而在年紀較大的Y世代裡面發現已經有90%的人是現今社群媒體的忠實用戶,這表示社群平台能觸及的消費族群已經越來越廣。所以此研究更可以讓企業了解未來的電商經營型態趨勢改變,並提供管理上的建議以及未來可以繼續研究的方向。
    Social commerce means community plus e-commerce, integrating e-commerce functions into social media. Consumers can directly add products to their online shopping cart through the social media platform, place orders and make payments, and complete their e-commerce consumption behavior on the social software. Consumers can also take advantage of the social media platform`s communication features to exchange information with other users, and to immediately discuss product-related issues with the store to achieve multi-way interaction.
    According to the data from the Ministry of Economic Affairs, the epidemic has changed the consumption pattern, and the proportion of the "electronic shopping and mail-order industry" rose again in 2021 and was estimated to account for 7.2% of the total retail industry, of which the number of Shopee users has increased over the years, and will become the object of this paper.
    This paper will focus on how the review function of Shopee and the search for products will change under the pressure of the epidemic. According to Kantar Group`s research, the main users of social media platforms, i.e. Generation Z, have more than 2 billion people worldwide, and 90% of Generation Y are social media users, which means that social media platforms are reaching more and more consumers. Therefore, this study can help companies understand the future trend of e-commerce business and provide management suggestions and directions for further research.
    Reference: 林克威(2021,1月21日).電商經營者必學!SEO 優化教學.https://www.inside.com.tw/article/22305-seo-in-ec
    胡自立、陳冠文(2020,11月16日).後疫情時代,智慧商務發展趨勢與契機.https://mic.iii.org.tw/aisp/Reports.aspx?id=PPT1091113-2
    富盈數據(2020,3月6日).Digital Report 2020 台灣報告,台灣網路生態大解析!.https://www.breaktime.com.tw/archives/6293
    經濟部統計處(2022,6月10日).零售業統計調查.https://www.moea.gov.tw/MNS/dos/home/Home.aspx
    蔡鴻賢(2020).電商市場如何迎接後疫情時代的到來.兩岸經貿,12-15。https://www.sef.org.tw/files/6268/251CB301-014E-476D-AB4A-DA4B4C43ACE1.pdf
    Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40.
    Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
    Ba, S., Stallaert, J. & Whinston, A.B. (2001). Research Commentary: Introducing a third dimension in information systems design - the case for incentive alignment, Information Systems Research, 12(3), 225-239
    Bagozzi, R. P., & Lee, K. H. (2002). Multiple routes for social influence: The role of compliance, internalization, and social identity. Social Psychology Quarterly, 226-247.
    Bagozzi, R.P. and Dholakia, U.M. (2006). Open source software user communities: A study of participation in linux user goups. Management Science, 52(7), 1099-1115.
    Bagozzi, R.P. and Edwards, J.R. (1998). A general approach for representing constructs in organizational research, Organizational Research Methods, 1(1), 45-87.
    Baker, W.E. (1990). Market networks and corporate behavior. American journal of sociology, 96(3), 589-625.
    Balasubramanian, S. and Mahajan, V. (2001). The economic leverage of the virtual community. International Journal of Electronic Commerce, 5(3), 103-138
    Bao, T., and Chang, T.S. (2014). Finding disseminators via electronic word of mouth message for effective marketing communications. Decision Support Systems, 67, 21-29.
    Bargh, J. A., & McKenna, K. Y. (2004). The Internet and social life. Annual. Review. Psychology, 55, 573-590.
    Barria, C. (2014). Facebook, twitter to unveil ‘buy button’ for online shopping, in: AFP, Reuters Paris, France. Retrieved April 25, 2014 from http://rt.com/news/193272-facebook-twitter-shopping-buy/
    Bateman, T.S. and Organ, D.W. (1983). Job satisfaction and the good soldier: The relationship between affect and employee citizenship. Academy of Management Journal, 26(4), 587-595.
    Blau, P.M. (1964). Exchange and Power in Social Life, New York: Transaction Publishers.
    Bock, G.W. and Kim, Y.G. (2002). Breaking the myths of rewards: an exploratory study of attitudes about knowledge sharing, Information Resources Management Journal, 15(2), 14-21.
    Bock, G.W., Zmud, R.W. Kim, Y.G. and Lee, J.N. Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate, MIS Quarterly, 29(1), 87-111.
    Bolten, R. and Lemon, K.N. (1999). a dynamic model of customers’ usage of services: Usage as antecedent and consequence of satisfaction, Journal of Marketing Search, 36(2), 171-186.
    Carlo, G., Eisenberg, N. Troyer, D. Switzer, G. and Speer, A.L. (1991). The altruistic personality: In what contexts is it apparent? Journal of Personality and Social Psychology, 61(3), 450-458.
    Casalo, L.V., Flavian, C. and Guinaliu, M. (2008). Promoting consumer`s participation in virtual brand communities: A new paradigm in branding strategy, Journal of Marketing Communications, 14(1), 19-36, 2008.
    Cavoli. B. (2015). HTC, Retrieved Dec. 25 2015 form: http://www.bzzagent.com/blog/post/htc/.
    Chang, H. L., Chou, Y. C., Wu, D. Y., & Wu, S. C. (2018). Will firm`s marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decision Support Systems, 107, 13-25.
    Chen, H-L, Fan, H-L and Tsai, C-C (2014). The role of community trust and altruism in knowledge sharing: An investigation of a virtual community of teacher professionals, Journal of Educational Technology & Society, 17(3), 168-179.
    Chen, X., Huang, Q., & Davison, R. M. (2017). The role of website quality and social capital in building buyers’ loyalty. International Journal of Information Management, 37(1), 1563-1574.
    Cheung, M.K., Lee, K.O. and Lee, W.Y. (2013). Understanding the continuance intention of knowledge sharing in online communities of practice through the post-knowledge-sharing evaluation processes, Journal of the American Society for Information Science & Technology, 64(7), 1357-1374.
    Cho, N., Li, G.Z. and Su, C.-J. (2007). An empirical study on the effect of individual factors on knowledge sharing by knowledge type, Journal of Global Business & Technology, 3(2), 1-15.
    Chong, A. Y. L., Lacka, E., Boying, L., & Chan, H. K. (2018). The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace. Information & Management, 55(5), 621-632.
    Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
    Collier, J.E., and Bienstock, C.C. (2006). Measuring service quality in e-retailing, Journal of Service Research, 8(3), 260-275.
    Cummings, J., & Dennis, A. (2018). Virtual First Impressions Matter: The Effect of Enterprise Social Networking Sites on Impression Formation in Virtual Teams. MIS Quarterly, 42(3), 697-717.
    Curry, O., Roberts, S.G.B. and Dunbar, R.I.M. (2013). Altruism in social networks: evidence for a `Kinship Premium`, British Journal of Psychology, 104(2), 283-295.
    Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.
    Davis, F. D. (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. International Journal of Man-Machine Studies, 38(3), 475-487.
    Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
    Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace1. Journal of applied social psychology, 22(14), 1111-1132.
    Dennison, G., Bourdage-Braun, S., Chetuparambil, M. (2009). Social commerce defined. White Paper, in, IBM Systems Technology Group, Research Triange Park, NC.
    Dholakia, U.M., Bagozzi, R.P. and Pearo, L.K. (2004). A Social influence model of consumer participation in network- and small-group-based virtual communities, International Journal of Research in Marketing, 21(3), 241-263.
    Donath, J., & Boyd, D. (2004). Public displays of connection. bt technology Journal, 22(4), 71-82.
    eMarket (2018), Worldwide Retail and Ecommerce Sales: eMarketer`s Updated Forecast and New Mcommerce Estimates for 2016-2021, Accessed Dec. 20 2018 from: https://www.emarketer.com/Report/Worldwide-Retail-Ecommerce-Sales-eMarketers-Updated-Forecast-New-Mcommerce-Estimates-20162021/2002182.
    Evans, P. (1996). Government action, social capital and development: reviewing the evidence on synergy. World development, 24(6), 1119-1132.
    Facebook, Testing a new way for people to discover and buy products on Facebook, in: Facebook, U.S.A, 2014. Retrieved Dec. 18 2018 from: https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
    Farivar, S., Turel, O., & Yuan, Y. (2018). Skewing users’ rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management.
    Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
    FP, (2020). Why Are We So Scared of the Coronavirus? in: foreignpolicy.com, Retrieved March 11, 2020 from:https://foreignpolicy.com/2020/03/11/coronavirus-global-panic/
    Fukuyama, F. (1995). Trust: The Social Virtues & the Creation of Prosperity, New York: Free Press.
    Gefen, D., Karahanna, E., and Straub, D.W. (2003). Trust and TAM in online shopping: An integrated model, MIS Quarterly, 27(1), 51-90.
    Gibreel, O., AlOtaibi, D. A., & Altmann, J. (2018). Social commerce development in emerging markets. Electronic Commerce Research and Applications, 27, 152-162.
    Green, D.T. and Pearson, J.M. (2011). Integrating website usability with the electronic commerce acceptance model, Behavior & Information Technology, 30(2), 181-199.
    Hagel III, J., and A. Armstrong, Net Gain: Expanding Markets through Virtual Communities, Harvard Business School Press, Boston, MA, 1997.
    Hair, J.F., Black, W.C. Babin, B.J. and Anderson, R.E. (2013). Multivariate Data Analysis (7th ed.), NJ, Englewood Cliffs, NJ, Prentice Hall.
    Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.
    Harman, H.H. (1976). Modern Factor Analysis (3rd ed.), IL, Chicago: Chicago Press
    Hars, A. and Qu, S. (2002). Working for free? Motivations for participating in open-source projects, International Journal of Electronic Commerce, 6(3), 25-39.
    Hassanein, K. and Head, M. (2006). The impacts of infusing social presence in the web interface: An investigation across product types, International Journal of Electronic Commerce, 10(2), 31-55.
    Hemetsberger, A. (2002). Fostering cooperation on the internet: Social exchange processes in innovative virtual consumer communities, Advances in Consumer Research, 29, S.M. Broniarczyk and K.N. Valdosta (eds.), GA: Association for Consumer Research, pp. 354-356.
    Hennig-Thurau, T., and Walsh, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the internet, International Journal of Electronic Commerce, 8(2), 51-74.
    Hennig-Thurau, T., Gwinner, K.P. Walsh, G. and Gremler, D.D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38-52.
    Hong, S.J., Thong, J. and Tam, K.Y. (2006). Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet, Decision Support Systems, 42(3), 1819-1834.
    Horng, S. M. (2016). A study of active and passive user participation in virtual communities. Journal of Electronic Commerce Research, 17(4), 289-311.
    Horng, S. M. & Wu, C. L. (2019). How behaviors on social network sites and online social capital influence social commerce intentions. Information & Management, 57(2), 103-176. https://doi.org/10.1016/j.im.2019.103176
    Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior, 23(3), 1642-1659.
    Hsu, C.-L., and Lin, J.C.-C. (2008). Acceptance of blog usage: The role of technology acceptance, social influence and knowledge-sharing motivation, Information & Management, 45(1), 65-74.
    Huang, Z., & Benyoucef, M. (2017). The effects of social commerce design on consumer purchase decision-making: an empirical study. Electronic Commerce Research and Applications, 25, 40-58.
    IMF, (2020). World Economic Outlook Update-A Crisis Like No Other, An Uncertain Recovery in: IMF.org, Retrieved June 2020 from:
    https://www.imf.org/en/Publications/WEO/Issues/2020/06/24/WEOUpdateJune2020
    Jarvenpaa, S.L and Staples, D.S. (2000). The use of collaborative electronic media for information sharing: An exploratory study of determinants, Journal of Strategic Information Systems, 9(2-3), 129-154.
    Jiang, G., Peng, L., & Liu, R. (2015). Mobile game adoption in China: The role of TAM and perceived entertainment, cost, similarity and brand trust. imaging (Di Feng, 2007; Zhixiao Zhou, 2009; Tianshun Wang), 6, 8.
    Jin, X-L, Cheung, C.M.K. Lee, M.K.O. and Chen, H-P (2009). How to keep members using the information in a computer-supported social network, Computers in Human Behavior, 25(5), 1172-1181.
    Jin. C.H. (2013). The perspective of a revised tram on social capital building: The case of facebook usage, Information & Management, 50(4), 162-168.
    Judge, W.Q., Fryxell, G.E. and Dooley, R.S. (1997). The new task of R&D management: creating goal-directed communities for innovation, California Management Review, 39(3), 72-85.
    Kankanhalli, Q., Tan, B.C.Y. and Wei, K-K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation, MIS Quarterly, 29(1), 113-143.
    Kavanaugh, A. L., and Patterson, S.J. (2001). The Impact of community computer networks on social capital and community involvement, American Behavioral Scientist, 45(3), 496-509.
    Kim, H. W., Kankanhalli, A., & Lee, S. H. (2018). Examining Gifting Through Social Network Services: A Social Exchange Theory Perspective. Information Systems Research.
    Kim, Y.J., Baker, J. and Song, J. (2007). An Exploratory Study of Social Factors Influencing Virtual Community Members` Satisfaction with Avatars, Communications of the Association for Information Systems, 20, 567-593, 2007.
    Ko, H. C. (2018). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications, 28, 1-15.
    Koh, J. and Kim, Y.-G. (2003). Sense of virtual community: A conceptual framework and empirical validation, International Journal of Electronic Commerce, 8(2), 75-93.
    Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information systems research, 13(2), 205-223.
    Lee, E., Kim, Y. J., & Ahn, J. (2014). How do people use Facebook features to manage social capital? Computers in Human Behavior, 36, 440-445.
    Leimeister, J.M., Sidiras, P. and Krcmar, H. (2006). Exploring success factors of virtual communities: The perspectives of members and operators, Journal of Organizational Computing and Electronic Commerce, 16(3&4), 279-300.
    Li, G., Yang, X., and Huang, S. (2014). Effects of social capital and community support on online community members’ intention to create user-generated content, Journal of Electronic Commerce Research, 15(3), 190-199.
    Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
    Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990). Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective. The Journal of Marketing, 54-67.
    Lin, N. (2017). Building a network theory of social capital. In Social capital (pp. 3-28). Routledge.
    Loury, G. C. (1987). Why should we care about group inequality? Social philosophy and policy, 5(1), 249-271.
    MacKenzie, S. B., Podsakoff, P.M., and Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques, MIS Quarterly, 35(2), 293-234.
    Malhotra, N.K., Kim, S.S., and Patil, A. (2006). Common method variance in is research: A comparison of alternative approaches and reanalysis of past research, Management Science, 52(12), 1865-1883.
    Mamonov, S., & Benbunan-Fich, R. (2017). Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts. International Journal of
    Nahapiet, J. and Ghoshal, S. (1998). Social capital and the organizational advantage, Academy of Management Review, 23(2), 242-266, 1998.
    Ngai, E. W., Poon, J. K. L., & Chan, Y. H. (2007). Empirical examination of the adoption of WebCT using TAM. Computers & education, 48(2), 250-267.
    Nonnecke, B., Andrews, D. and Preece, J. (2006). Non-public and public online community participation: needs, attitudes and behavior, Electronic Commerce Research, 6(1), 7-20.
    Olenski, S. (2012), Are brands wielding more influence in social media than we thought? Retrieved Dec. 20 2018 from: https://www.forbes.com/sites/marketshare/2012/05/07/are-brands-wielding-more-influence-in-social-media-than-we-thought/#72ac731c71e1
    Osatuyi, B., & Qin, H. (2018). How vital is the role of affect on post-adoption behaviors? An examination of social commerce users. International Journal of Information Management, 40, 175-185.
    Podsakoff, P.M., MacKenzie, S.B. Lee, J-Y and Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies, Journal of Applied Psychology, 88(5), 879-903.
    Porter, C.E., and Donthu, N. (2008). Cultivating trust and harvesting value in virtual communities, Management Science, 54(1), 113-128.
    Putman, R.D. (1993). Making Democracy Work. Civil Traditions in Modern Italy, NJ, Princeton: Princeton University Press.
    Putman, R.D. (1995). Turning in, turning out: The strange disappearance of social capital in American, Political Science and Politics, 28(4), 663-683.
    Putnam, R. D. (2001). Bowling alone: The collapse and revival of American community. Simon and Schuster. New York.
    Ratnasingam, P. (2004). The role of facilitating conditions in developing trust for successful electronic marketplace participation, Journal of Internet Commerce, 3(3), 95-110.
    Reichelt, J., Sievert, J. and Jacob, F. (20140. How credibility affects eWOM reading: The influence of expertise, trustworthiness, and similarity on utilitarian and social functions, Journal of Marketing Communication, 20(1/2), 65-81.
    Reportlinker (2017), Social Commerce Sector: Worldwide Forecast until 2021, Retrieved Dec. 21 2018 from: https://www.reportlinker.com/p05015497/Global-Social-Commerce-Market.html.
    Ridings, C., D. Gefen, and B. Arinze, Psychological Barriers: Lurker and Poster Motivation and Behavior in Online Communities, Communications of AIS, 18(1), 329-354, 2006.
    Riemenschneider, C.K., Jones, K. and Leonard, L.N.K. (2009). Web trust - a moderator of the Web’s perceived individual impact, Journal of Computer Information Systems, 14(2), 10-18.
    Román, S. and Riquelme, I.P. (2014). Personal determinants of online shopping frustration and its influence on consumers’ positive word of mouth, Journal of Electronic Commerce Research, 5(2), 87-103.
    Schaupp, L.C. and Belanger, F. (2005). A conjoint analysis of online consumer satisfaction, Journal of Electronic Commerce Research, 6(2), 95-111.
    Shen, X. L., Li, Y. J., Sun, Y., Chen, Z., & Wang, F. (2018). Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest. Information & Management.
    Shin, D. H. (2013). User experience in social commerce: in friends we trust. Behaviour & information technology, 32(1), 52-67.
    Shore, L.M., Tetrick, L.E. Lynch, P. and Barksdale, K. (2006). Social and economic exchange: construct development and validation, Journal of Applied Social Psychology, 36(4), 837-867.
    Smith, C. (2015). It’s time for retailers to start paying close attention to social media, Retrieved Dec. 28 2018 from: https://www.businessinsider.com/social-commerce-2015-report-2015-6
    Socialbakers, (2018). Facebook stats - Brands in Taiwan, Retrieved Dec. 25 2018 from: https://www.socialbakers.com/statistics/facebook/pages/total/taiwan/brands/
    Statista, (2016). Worldwide social commerce revenue from 2011 to 2015 (in billion U.S. dollars) in: statista.com, Retrieved March 17, 2014 from http://www.statista.com/statistics/251391/worldwide-social-commerce-revenue-forecast/
    Thacher, J.B. and George, J.F. (2004). Commitment, trust, and social involvement: an exploratory study of antecedents to web shopper loyalty, Journal of Organizational Computing and Electronic Commerce, 14(4), 243-268.
    Tsai, H. T., & Bagozzi, R. P. (2014). CONTRIBUTION BEHAVIOR IN VIRTUAL COMMUNITIES: COGNITIVE, EMOTIONAL, AND SOCIAL INFLUENCES. Mis Quarterly, 38(1).
    Valenzuela, S., Park, N., & Kee, K. F. (2009). Is there social capital in a social network site?: Facebook use and college students` life satisfaction, trust, and participation. Journal of computer-mediated communication, 14(4), 875-901.
    Van der Heijden, Verhagen, H., T. and Greemers, M. (2003). Understanding online purchase intention: contributions from technology and trust perspectives, European Journal of Information System, 12(1), 41-48.
    Venkatesh, V., & Davis, F. (1994). Modeling the determinants of perceived ease of use. ICIS 1994 Proceedings, 17.
    Wamba, S. F., Bhattacharya, M., Trinchera, L., & Ngai, E. W. (2017). Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity. International Journal of Information Management, 37(2), 1-13.
    Wang, H., Chung, J. E., Park, N., McLaughlin, M. L., & Fulk, J. (2012). Understanding online community participation: A technology acceptance perspective. Communication Research, 39(6), 781-801.
    Wang, X., Lin, X., & Spencer, M. K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits. International Journal of Information Management, 45, 163-175.
    Wang, Y., & Herrando, C. (2019). Does privacy assurance on social commerce sites matter to millennials? International Journal of Information Management, 44, 164-177.
    Wasko, M.M., and Faraj, S. (2000). It is What one does: Why people participate and help others in electronic communities of practice, Journal of Strategic Information Systems, 9(1), 155-173.
    Wasko, M.M., and Faraj, S. (2005). Why should i share? Examining social capital and knowledge contribution in electronic networks of practice, MIS Quarterly, 29(1), 35-57.
    WHO, (2020). WHO issues its first emergency use validation for a COVID-19 vaccine and emphasizes need for equitable global access in: WHO.int, Retrieved December 31, 2020 from:
    https://www.who.int/news/item/31-12-2020-who-issues-its-first-emergency-use-validation-for-a-covid-19-vaccine-and-emphasizes-need-for-equitable-global-access
    WHO, (2021). WHO Coronavirus (COVID-19) Dashboard in: WHO.int, Retrieved August 2020 from:
    https://covid19.who.int/
    Wongkitrungrueng, A., & Assarut, N. (2018). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research.
    Wu, J., Fan, S., & Zhao, J. L. (2018). Community engagement and online word of mouth: An empirical investigation. Information & Management, 55(2), 258-270.
    Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Services, 41, 11-19.
    Yeh, Y. H., & Choi, S. M. (2011). MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members. Journal of Marketing Communications, 17(3), 145-162.
    Yu, J., Ha, I., Choi, M., & Rho, J. (2005). Extending the TAM for a t-commerce. Information & management, 42(7), 965-976.
    Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of consumer research, 12(3), 341-352.
    Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017-1030.
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    109363105
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109363105
    Data Type: thesis
    DOI: 10.6814/NCCU202200634
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

    Files in This Item:

    File Description SizeFormat
    310501.pdf2127KbAdobe PDF20View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback