| 參考文獻: | Alsawaier, R. S. 2018. "The Effect of Gamification on Motivation and Engagement," The International Journal of Information and Learning Technology).
Arya, V., Sethi, D., and Paul, J. 2019. "Does Digital Footprint Act as a Digital Asset? – Enhancing Brand Experience through Remarketing," International Journal of Information Management (49), pp. 142-156.
Behl, A., Jayawardena, N., Ishizaka, A., Gupta, M., and Shankar, A. 2022. "Gamification and Gigification: A Multidimensional Theoretical Approach," Journal of Business Research (139), pp. 1378-1393.
Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., and Varan, D. 2011. "The Effectiveness of Branded Mobile Phone Apps," Journal of Interactive Marketing (25:4), pp. 191-200.
Berger, A., Schlager, T., Sprott, D. E., and Herrmann, A. 2018. "Gamified Interactions: Whether, When, and How Games Facilitate Self–Brand Connections," Journal of the Academy of Marketing Science (46:4), pp. 652-673.
Bhattacharya, C. B., and Sen, S. 2003. "Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies," Journal of Marketing (67:2), pp. 76-88.
Brakus, J. J., Schmitt, B. H., and Zarantonello, L. 2009. "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?," Journal of marketing (73:3), pp. 52-68.
Chen, Y.-S., Chang, T.-W., Li, H.-X., and Chen, Y.-R. 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude," International Journal of Environmental Research and Public Health (17:11), p. 4089.
Chin, W. W. 1998. "Commentary: Issues and Opinion on Structural Equation Modeling." JSTOR, pp. vii-xvi.
Christodoulides, G., Jevons, C., and Bonhomme, J. 2012. "Memo to Marketers: Quantitative Evidence for Change—How User-Generated Content Really Affects Brands," Journal of advertising research (52:1), p. 53.
de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., and Pinto, D. C. 2018. "The Brand Experience Extended Model: A Meta-Analysis," Journal of Brand Management (25:6), pp. 519-535.
Deterding, S., Dixon, D., Khaled, R., and Nacke, L. 2011. "From Game Design Elements to Gamefulness: Defining "Gamification"," in: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments. Tampere, Finland: Association for Computing Machinery, pp. 9–15.
Dwivedi, A., Nayeem, T., and Murshed, F. 2018. "Brand Experience and Consumers’ Willingness-to-Pay (Wtp) a Price Premium: Mediating Role of Brand Credibility and Perceived Uniqueness," Journal of Retailing and Consumer Services (44), pp. 100-107.
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., and Elsharnouby, T. H. 2016. "Customer Relationship Building: The Role of Brand Attractiveness and Consumer–Brand Identification," Journal of Business Research (69:8), pp. 2901-2910.
Feng, Y., Ye, H. J., Yu, Y., Yang, C., and Cui, T. 2018. "Gamification Artifacts and Crowdsourcing Participation: Examining the Mediating Role of Intrinsic Motivations," Computers in Human Behavior (81), pp. 124-136.
Fornell, C., and Larcker, D. F. 1981. "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of marketing research (18:1), pp. 39-50.
Hamari, J. 2017. "Do Badges Increase User Activity? A Field Experiment on the Effects of Gamification," Computers in Human Behavior (71), pp. 469-478.
Hamari, J., and Koivisto, J. 2015. "“Working out for Likes”: An Empirical Study on Social Influence in Exercise Gamification," Computers in Human Behavior (50), pp. 333-347.
48
Hamzah, Z. L., Syed Alwi, S. F., and Othman, M. N. 2014. "Designing Corporate Brand Experience in an Online Context: A Qualitative Insight," Journal of Business Research (67:11), pp. 2299-2310.
Harwood, T., and Garry, T. 2015. "An Investigation into Gamification as a Customer Engagement Experience Environment," Journal of Services Marketing).
Haumann, T., Quaiser, B., Wieseke, J., and Rese, M. 2014. "Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time," Journal of Marketing (78:6), pp. 78-102.
He, H., Li, Y., and Harris, L. 2012. "Social Identity Perspective on Brand Loyalty," Journal of Business Research (65:5), pp. 648-657.
Högberg, J., Ramberg, M. O., Gustafsson, A., and Wästlund, E. 2019. "Creating Brand Engagement through in-Store Gamified Customer Experiences," Journal of Retailing and Consumer Services (50), pp. 122-130.
Hsu, C.-L., and Chen, M.-C. 2018a. "How Does Gamification Improve User Experience? An Empirical Investigation on the Antecedences and Consequences of User Experience and Its Mediating Role," Technological Forecasting and Social Change (132), pp. 118-129.
Hsu, C.-L., and Chen, M.-C. 2018b. "How Gamification Marketing Activities Motivate Desirable Consumer Behaviors: Focusing on the Role of Brand Love," Computers in Human Behavior (88), pp. 121-133.
Hsu, C.-L., and Lu, H.-P. 2007. "Consumer Behavior in Online Game Communities: A Motivational Factor Perspective," Computers in Human Behavior (23:3), pp. 1642-1659.
Hunicke, R., LeBlanc, M., and Zubek, R. 2004. "Mda: A Formal Approach to Game Design and Game Research," Proceedings of the AAAI Workshop on Challenges in Game AI: San Jose, CA, p. 1722.
Huotari, K., and Hamari, J. 2017. "A Definition for Gamification: Anchoring Gamification in the Service Marketing Literature," Electronic Markets (27:1), pp. 21-31.
Hwang, J., and Choi, L. 2020. "Having Fun While Receiving Rewards?: Exploration of Gamification in Loyalty Programs for Consumer Loyalty," Journal of Business Research (106), pp. 365-376.
Jeon, H.-J. 2022. "Does the Relationship between Brand Attitude, Brand Attachment and Purchase Intention Vary Based on the Type of Prosocial Expression-Based Brand Emoji?," Journal of Product & Brand Management:ahead-of-print).
Keller, K. L. 1993. "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing (57:1), pp. 1-22.
Kim, C. K., Han, D., and Park, S. B. 2001. "The Effect of Brand Personality and Brand Identification on Brand Loyalty: Applying the Theory of Social Identification," Japanese psychological research (43:4), pp. 195-206.
Kim, R. B., and Chao, Y. 2019. "Effects of Brand Experience, Brand Image and Brand Trust on Brand Building Process: The Case of Chinese Millennial Generation Consumers," Journal of International Studies (12:3).
Koivisto, J., and Hamari, J. 2014. "Demographic Differences in Perceived Benefits from Gamification," Computers in Human Behavior (35), pp. 179-188.
Koivisto, J., and Hamari, J. 2019. "The Rise of Motivational Information Systems: A Review of Gamification Research," International Journal of Information Management (45), pp. 191-210.
Koufaris, M. 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research (13:2), pp. 205-223.
Krishna, A., and Kim, S. 2021. "Exploring the Dynamics between Brand Investment, Customer Investment, Brand Identification, and Brand Identity Fusion," Journal of Business Research (137), pp. 267-277.
Kuenzel, S., and Halliday, S. V. 2008. "Investigating Antecedents and Consequences of Brand Identification," Journal of Product & Brand Management).
49
Kumar, V., and Kaushik, A. K. 2020. "Building Consumer–Brand Relationships through Brand Experience and Brand Identification," Journal of Strategic Marketing (28:1), pp. 39-59.
Kuo, M.-S., and Chuang, T.-Y. 2016. "How Gamification Motivates Visits and Engagement for Online Academic Dissemination–an Empirical Study," Computers in Human Behavior (55), pp. 16-27.
Lam, S. K., Ahearne, M., Hu, Y., and Schillewaert, N. 2010. "Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective," Journal of marketing (74:6), pp. 128-146.
Lee, J.-Y., and Jin, C.-H. 2019. "The Role of Gamification in Brand App Experience: The Moderating Effects of the 4rs of App Marketing," Cogent Psychology (6:1), p. 1576388.
Lee, M. K., Cheung, C. M., and Chen, Z. 2005. "Acceptance of Internet-Based Learning Medium: The Role of Extrinsic and Intrinsic Motivation," Information & management (42:8), pp. 1095-1104.
Lewis, Z. H., Swartz, M. C., and Lyons, E. J. 2016. "What`s the Point?: A Review of Reward Systems Implemented in Gamification Interventions," Games for health journal (5:2), pp. 93-99.
Li, C.-Y. 2018. "Consumer Behavior in Switching between Membership Cards and Mobile Applications: The Case of Starbucks," Computers in Human Behavior (84), pp. 171-184.
Li, H., and Wen, H. 2019. "How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation," Sustainability (11:3), p. 640.
Liu, D., Santhanam, R., and Webster, J. 2017. "Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems," MIS quarterly (41:4).
Low, G. S., and Lamb, C. W. 2000. "The Measurement and Dimensionality of Brand Associations," Journal of product & brand management).
Lu, H.-P., and Ho, H.-C. 2020. "Exploring the Impact of Gamification on Users’ Engagement for Sustainable Development: A Case Study in Brand Applications," Sustainability (12:10), p. 4169.
Mekler, E. D., Brühlmann, F., Opwis, K., and Tuch, A. N. 2013. "Do Points, Levels and Leaderboards Harm Intrinsic Motivation? An Empirical Analysis of Common Gamification Elements," Proceedings of the First International Conference on gameful design, research, and applications, pp. 66-73.
Mekler, E. D., Brühlmann, F., Tuch, A. N., and Opwis, K. 2017. "Towards Understanding the Effects of Individual Gamification Elements on Intrinsic Motivation and Performance," Computers in Human Behavior (71), pp. 525-534.
Mitchell, A. A. 1986. "The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement," Journal of Consumer Research (13:1), pp. 12-24.
Mitchell, R., Schuster, L., and Jin, H. S. 2020. "Gamification and the Impact of Extrinsic Motivation on Needs Satisfaction: Making Work Fun?," Journal of Business Research (106), pp. 323-330.
Nobre, H., and Ferreira, A. 2017. "Gamification as a Platform for Brand Co-Creation Experiences," Journal of Brand Management (24:4), pp. 349-361.
O’brien, R. M. 2007. "A Caution Regarding Rules of Thumb for Variance Inflation Factors," Quality & quantity (41:5), pp. 673-690.
Park, C. W., Eisingerich, A. B., and Park, J. W. 2013. "Attachment–Aversion (Aa) Model of Customer–Brand Relationships," Journal of consumer psychology (23:2), pp. 229-248.
Peters, S., and Leshner, G. 2013. "Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames," Journal of Advertising (42:2-3), pp. 113-130.
Prentice, C., Han, X. Y., Hua, L.-L., and Hu, L. 2019. "The Influence of Identity-Driven Customer Engagement on Purchase Intention," Journal of Retailing and Consumer Services (47), pp. 339-347.
Przybylski, A. K., Rigby, C. S., and Ryan, R. M. 2010. "A Motivational Model of Video Game Engagement," Review of General Psychology (14:2), pp. 154-166.
50
Qiao, L., Song, M., and Wang, N. 2021. "Virtual Brand Community Experience, Identification, and Electronic Word-of-Mouth," Journal of Computer Information Systems (61:4), pp. 357-370.
Robson, K., Plangger, K., Kietzmann, J. H., McCarthy, I., and Pitt, L. 2015. "Is It All a Game? Understanding the Principles of Gamification," Business horizons (58:4), pp. 411-420.
Rodrigues, L. F., Oliveira, A., and Costa, C. J. 2016a. "Does Ease-of-Use Contributes to the Perception of Enjoyment? A Case of Gamification in E-Banking," Computers in Human Behavior (61), pp. 114-126.
Rodrigues, L. F., Oliveira, A., and Costa, C. J. 2016b. "Playing Seriously – How Gamification and Social Cues Influence Bank Customers to Use Gamified E-Business Applications," Computers in Human Behavior (63), pp. 392-407.
Ryan, R. M., and Deci, E. L. 2000a. "The Darker and Brighter Sides of Human Existence: Basic Psychological Needs as a Unifying Concept," Psychological inquiry (11:4), pp. 319-338.
Ryan, R. M., and Deci, E. L. 2000b. "Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being," American psychologist (55:1), p. 68.
Ryan, R. M., Rigby, C. S., and Przybylski, A. 2006. "The Motivational Pull of Video Games: A Self-Determination Theory Approach," Motivation and emotion (30:4), pp. 344-360.
Sahin, A., Zehir, C., and Kitapçı, H. 2011. "The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; an Empirical Research on Global Brands," Procedia - Social and Behavioral Sciences (24), pp. 1288-1301.
Sailer, M., Hense, J. U., Mayr, S. K., and Mandl, H. 2017. "How Gamification Motivates: An Experimental Study of the Effects of Specific Game Design Elements on Psychological Need Satisfaction," Computers in Human Behavior (69), pp. 371-380.
Seaborn, K., and Fels, D. I. 2015. "Gamification in Theory and Action: A Survey," International Journal of Human-Computer Studies (74), pp. 14-31.
Shim, S. I., Forsythe, S., and Kwon, W.-S. 2015. "Impact of Online Flow on Brand Experience and Loyalty," Journal of electronic commerce research (16:1), p. 56.
Silic, M., and Lowry, P. B. 2020. "Using Design-Science Based Gamification to Improve Organizational Security Training and Compliance," Journal of Management Information Systems (37:1), pp. 129-161.
Stokburger-Sauer, N., Ratneshwar, S., and Sen, S. 2012. "Drivers of Consumer–Brand Identification," International Journal of Research in Marketing (29:4), pp. 406-418.
Suh, A., Wagner, C., and Liu, L. 2018. "Enhancing User Engagement through Gamification," Journal of Computer Information Systems (58:3), pp. 204-213.
Sweetser, P., and Wyeth, P. 2005. "Gameflow: A Model for Evaluating Player Enjoyment in Games," Computers in Entertainment (CIE) (3:3), pp. 3-3.
Tajfel, H. 1982. "Social Psychology of Intergroup Relations," Annual review of psychology (33:1), pp. 1-39.
Tajfel, H., and Turner, J. C. 2004. "The Social Identity Theory of Intergroup Behavior,").
Tajfel, H., Turner, J. C., Austin, W. G., and Worchel, S. 1979. "An Integrative Theory of Intergroup Conflict," Organizational identity: A reader (56:65), pp. 9780203505984-9780203505916.
Tamborini, R., Bowman, N. D., Eden, A., Grizzard, M., and Organ, A. 2010. "Defining Media Enjoyment as the Satisfaction of Intrinsic Needs," Journal of communication (60:4), pp. 758-777.
Tobon, S., Ruiz-Alba, J. L., and García-Madariaga, J. 2020. "Gamification and Online Consumer Decisions: Is the Game Over?," Decision Support Systems (128), p. 113167.
Triantoro, T., Gopal, R., Benbunan-Fich, R., and Lang, G. 2020. "Personality and Games: Enhancing Online Surveys through Gamification," Information Technology and Management (21:3), pp. 169-178.
Tuškej, U., Golob, U., and Podnar, K. 2013. "The Role of Consumer–Brand Identification in Building Brand Relationships," Journal of business research (66:1), pp. 53-59.
51
Tuten, T. L., and Ashley, C. 2016. "Do Social Advergames Affect Brand Attitudes and Advocacy?," Journal of Marketing Communications (22:3), pp. 236-255.
van Roy, R., and Zaman, B. 2019. "Unravelling the Ambivalent Motivational Power of Gamification: A Basic Psychological Needs Perspective," International Journal of Human-Computer Studies (127), pp. 38-50.
Vanwesenbeeck, I., Walrave, M., and Ponnet, K. 2017. "Children and Advergames: The Role of Product Involvement, Prior Brand Attitude, Persuasion Knowledge and Game Attitude in Purchase Intentions and Changing Attitudes," International Journal of Advertising (36:4), pp. 520-541.
Weibel, D., Wissmath, B., Habegger, S., Steiner, Y., and Groner, R. 2008. "Playing Online Games against Computer- Vs. Human-Controlled Opponents: Effects on Presence, Flow, and Enjoyment," Computers in Human Behavior (24:5), pp. 2274-2291.
Wise, K., Bolls, P. D., Kim, H., Venkataraman, A., and Meyer, R. 2008. "Enjoyment of Advergames and Brand Attitudes," Journal of Interactive Advertising (9:1), pp. 27-36.
Wolf, T., Weiger, W. H., and Hammerschmidt, M. 2018. "Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage,").
Wolter, J. S., Brach, S., Cronin, J. J., and Bonn, M. 2016. "Symbolic Drivers of Consumer–Brand Identification and Disidentification," Journal of Business Research (69:2), pp. 785-793.
Wu, J., and Liu, D. 2007. "The Effects of Trust and Enjoyment on Intention to Play Online Games," Journal of electronic commerce research (8:2).
Xi, N., and Hamari, J. 2019. "Does Gamification Satisfy Needs? A Study on the Relationship between Gamification Features and Intrinsic Need Satisfaction," International Journal of Information Management (46), pp. 210-221.
Xi, N., and Hamari, J. 2020. "Does Gamification Affect Brand Engagement and Equity? A Study in Online Brand Communities," Journal of Business Research (109), pp. 449-460.
Xu, F., Buhalis, D., and Weber, J. 2017. "Serious Games and the Gamification of Tourism," Tourism Management (60), pp. 244-256.
Yang, Y., Asaad, Y., and Dwivedi, Y. 2017. "Examining the Impact of Gamification on Intention of Engagement and Brand Attitude in the Marketing Context," Computers in Human Behavior (73), pp. 459-469.
Zarantonello, L., and Schmitt, B. H. 2013. "The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude," International journal of advertising (32:2), pp. 255-280. |
