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| Title: | 台灣消費者對永續時尚購買決策之分析
Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion |
| Authors: | 蔡郁淳
Tsai, Yu-Chun |
| Contributors: | 朴星俊
Park, Steven
蔡郁淳
Tsai, Yu-Chun |
| Keywords: | 可持續時尚
台灣消費者
消費者的購買決定
Sustainable fashion
Taiwanese consumers
Consumers’ purchase decisions |
| Date: | 2023 |
| Issue Date: | 2023-03-09 18:28:15 (UTC+8) |
| Abstract: | The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933007 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933007 |
| Data Type: | thesis |
| Appears in Collections: | [International MBA] Theses
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