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    Title: 台灣消費者對永續時尚購買決策之分析
    Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion
    Authors: 蔡郁淳
    Tsai, Yu-Chun
    Contributors: 朴星俊
    Park, Steven
    蔡郁淳
    Tsai, Yu-Chun
    Keywords: 可持續時尚
    台灣消費者
    消費者的購買決定
    Sustainable fashion
    Taiwanese consumers
    Consumers’ purchase decisions
    Date: 2023
    Issue Date: 2023-03-09 18:28:15 (UTC+8)
    Abstract: The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions.
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    Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdf
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    Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933007
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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