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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/144060

    Title: 訂閱制下商業模式的轉變:以 Microsoft 和 SONY 為例
    A Case Study on the Transformation of Subscription Business Models
    Authors: 王子豪
    Wang, Tzu-Hao
    Contributors: 邱奕嘉
    Chiu, Yi-Chia
    Wang, Tzu-Hao
    Keywords: 訂閱經濟
    Business model transformation
    Date: 2023
    Issue Date: 2023-04-06 18:04:42 (UTC+8)
    Abstract: 眾所周知地,各影音娛樂平台採用訂閱類型的商業模式已行之有年,並從中獲取了不少利潤,舉凡Netflix、Spotify與Youtube等平台的訂閱制都是十分成功的案例,可以說是「訂閱經濟」的最佳體現與代表。而有鑑於影音娛樂平台發展訂閱制商業模式的成功,近年來不同產業中的企業紛紛加以效法,著手研擬適合於該產業的訂閱服務策略,期望透過商業模式轉型的方式,為其用戶帶來並傳遞服務價值,一方面提高營運效率、追求長期性的獲利,一方面也能將創新的元素注入組織。
    Various audio entertainment platforms have adopted the subscription-type business model for a long time, and have obtained a lot of profits from it. For example, the subscription systems of Netflix, Spotify, Youtube. In view of the success of these platforms, companies in different industries started to formulate subscription strategies, hoping to transform its business model, delivering the service value to their customers. Also, be able to improve efficiency and pursue long-term profits, and do innovation.
    The transformation of the business model from product-oriented to service-oriented is the core of the "subscription economy". The business model in the past, costs were often the primary considerations to make profits, but today`s companies that want to develop subscription services will focus on enhancing the value of services, so that "customers" can be converted into "users" and "subscribers". As mentioned, companies that want to develop subscription strategies will go through the process of business model transformation, especially from product-oriented to service-oriented, which is worth to research.
    This study will take the console game industry, Microsoft and SONY as objects, discussing their platforms, development of subscription, and product-oriented to service-oriented business model transformation by case study, trying to classify the process. After transformation, the pricing strategies will be different, so the changes of the pricing strategies for subscription is also the focus. Under the changes in business models and pricing strategies, companies will encounter challenges. This study attempts to find out the problems, hoping to make contributions and provide reference for companies that want to transform their business models, so as to think about solutions, further avoid problems.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109364127
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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