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    Showing items 226-250 of 529. (22 Page(s) Totally)
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    DateTitleAuthors
    2008-01 顧客導向的工作態度與實務作法 賴建都
    2008-01 美國大學攝影教育現況兼窺探其數位化的未來 游本寬
    2008-01 政府宣導廣告之文案測試研究--以國民健康局2004~2006年「鼓勵生育」宣導廣告為例 賴建都; Lai,Chien-Tu
    2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2008 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    2008 政治置入性新聞對新聞可信度之影響 彭賢恩; 張郁敏
    2008 單一與多重媒體重複策略之傳播效果比較 張郁敏; Chang, Yuhmiin
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2007-12 廣告主可信度對於隱喻廣告效果的影響 吳岳剛; 黃芷晴
    2007-12 Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching
    2007-12 Relational communication in computer-mediated interaction revisited: Three studies comparing participant-observer perspectives. 林淑芳; Ramirez, Jr., A.; Zhang, S.; McGrew, C.; Lin, Shu-Fang; Lin, Shu-Fang
    2007-11 隱喻、產品特性的可驗證性、與說服 吳岳剛
    2007-10 Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials Chang, Chingching; 張卿卿
    2007-10 追求知識、認同或娛樂?政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿; 羅文輝
    2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    2007-10 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. 林淑芳; Dimmick, J.; Ramirez, Jr., A.; Wang, T.; Lin, S.-F.; Lin, Shu-Fang
    2007-08 [書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) 鄭怡卉; Cheng, I-Huei
    2007-07 企業公關人員如何使用NSN:以證券公關人員為例 許恬忻
    2007-07 情境引發情感對於高低涉入商品廣告效果之影響 張卿卿
    2007-07 譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003 吳岳剛; 呂庭儀; Wu, Yueh-Gang; Lu, Ting-Yi
    2007-04 張大千偽倣古畫的超越價值論析--由張氏〈倣方從義江雨泊舟圖〉之美學意義說起 巴東
    2007-04 初探隱喻廣告中隱喻與表現形式的效果 吳岳剛; 侯純純
    2007-03 A study of Journalists` Perception of Candidates` Websites and Their Relationships with the Campaign Organization in Taiwan`s 2004 Presidential Election 陳憶寧

    Showing items 226-250 of 529. (22 Page(s) Totally)
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