Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/145801
|
| Title: | Langate: 為泰國學生量身打造的中文學習平台
Langate: online Chinese learning platform for Thai students |
| Authors: | 黃金達
Wong, Kritsana-Chin-Da |
| Contributors: | 徐愛恩
Tsui, Stephanie
黃金達
Wong, Kritsana-Chin-Da |
| Keywords: | 線上語言學習
中文教育
泰國
教育科技
Online language learning
Chinese language education
Thailand
Education Technology |
| Date: | 2023 |
| Issue Date: | 2023-07-06 16:33:56 (UTC+8) |
| Abstract: | With the increasing globalization and demand for language skills, online language learning platforms have gained significant popularity. Langate aims to establish itself as a prominent player in the online language learning market, focusing on delivering high-quality Chinese language education to learners in Thailand.
This business plan explores the feasibility and potential of Langate as an online language learning platform. It examines the market environment, including competitors, target customers, and the threat of new entrants. The financial aspects of the business are also analyzed, covering initial capital investments, revenue streams, and the breakeven point. The study reveals a growing demand for Chinese language education in the Thai market and highlights the potential for Langate`s success in catering to this demand. |
| Reference: | "Taiwan Taxation System." n.d. Retrieved April 29, 2023, from https://premiatnc.com/tw/taxation-system.
Agency Against Corruption, Ministry of Justice. (2022, February 25). A new record! Taiwan Jumps in Global 2021 Rankings on Least Corrupt Countries [Press release]. Retrieved April 28, 2023, from https://www.aac.moj.gov.tw/5791/5995/6013/937602/post.
Amazing Talker. (2023). About AmazingTalker. Retrieved from https://en.amazingtalker.com/about
Appana, S. (2008).A review of benefits and limitations of online learning in the context of the student, the instructor and the tenured faculty. International Journal on E- learning, 7(1), 5-22.
Aroonsrimarakot, S., Laiphrakpam, M., Chathiphot, P. et al. Online learning challenges in Thailand and strategies to overcome the challenges from the students’ perspectives. Educ Inf Technol (2022). https://doi.org/10.1007/s10639-022-11530-6
Aroonsrimarakot, S., Laiphrakpam, M., Chathiphot, P. et al. Online learning challenges in Thailand and strategies to overcome the challenges from the students’ perspectives. Educ Inf Technol (2022). https://doi.org/10.1007/s10639-022-11530-6
ASEAN Briefing. (2023, January 13). Corporate income tax [Photograph]. Retrieved April 26, 2023, from https://www.aseanbriefing.com/news/a-guide-to-taxation-in-thailand/
ASEAN Briefing. (2023, January 13). Specific Business Tax in Thailand [Photograph]. Retrieved April 26, 2023, from https://www.aseanbriefing.com/news/a-guide-to-taxation-in-thailand/
ASEAN Briefing. (2023, January 13). Withholding tax in Thailand [Photograph]. Retrieved April 26, 2023, from https://www.aseanbriefing.com/news/a-guide-to-taxation-in-thailand/
Bangkok Post. (2021, January 5). Pandemic a boon for online learning. Retrieved April 26, 2023, from https://www.bangkokpost.com/business/2045795/pandemic-a-boon-for-online-learning
Bangkok Post. (2023, March 22). E-commerce sector enters the next phase. Bangkok Post. Retrieved April 26, 2023, from https://www.bangkokpost.com/business/2531990/e-commerce-sector-enters-the-next-phase
BBC. (2022, May 12). Taiwan country profile [Photograph]. Retrieved April 27, 2023, from https://www.bbc.com/news/world-asia-16164639
Britannica. (n.d.). Cultural life. In Encyclopædia Britannica. Retrieved April 29th, 2023, from https://www.britannica.com/place/Taiwan/Cultural-life
Burakova, A. (2023, February 17). italki vs Amazing Talker: Compare the Differences. EduReviewer. Retrieved from https://edureviewer.com/amazing-talker-vs-italki/
ceicdata. (n.d.). Taiwan GDP per Capita. Retrieved April 28, 2023, from https://www.ceicdata.com/en/indicator/taiwan/gdp-per-capita#:~:text=Taiwan%20GDP%20Per%20Capita%20data,of%20140.000%20in%20Dec%201959.
Central Intelligence Agency. (2023, April 16). Thailand. In The World Factbook. Retrieved April 26, 2023, from https://www.cia.gov/the-world-factbook/countries/thailand/
Chang, K. (2022, June 30). How Does Italki Work: Business Model. PinLearn. Retrieved June 14, 2023, from https://pinlearn.com/italki-business-model/
Commisceo. (n.d.). Taiwan - Culture, Etiquette and Business Practices. Retrieved April 29th, 2023, from https://www.commisceo-global.com/resources/country-guides/taiwan-guide.
Coursera. (2023, May 18). What Is a Pricing Strategy? + How To Choose One for Your Business. Retrieved June 14, 2023, from https://www.coursera.org/articles/pricing-strategy
D. Moen, Democratic Implementation of Anywhere Anytime Anyway Learning through Blended Synchronous Delivery in a Postsecondary Institution in Canada, 2017.
Decker, A. (2022, March 17). The Ultimate Guide to Pricing Strategies. Retrieved June 14, 2023, from https://blog.hubspot.com/sales/pricing-strategy
Delgado, L. (2018, March 16). 11 things you should know before traveling to Thailand. Insider. Retrieved April 26, 2023, from https://www.insider.com/thai-customs-to-know-2018-3#dress-appropriately-2
Deloitte. (2020). The Thailand Digital Transformation Survey Report 2020 [Digital report]. Retrieved April 27, 2023, from https://www2.deloitte.com/content/dam/Deloitte/th/Documents/technology/th-tech-the-thailand-digital-transformation-report.pdf
Deloitte. (2022, August). The Thailand Consumer Survey [Digital report]. Retrieved April 26, 2023, from https://www2.deloitte.com/vn/en/pages/consumer-business/articles/thailand-consumer-survey-2022.html
Department for International Trade, THE United Kingdom Government. (2021, March 3). Guidance Overseas Business Risk - Thailand. Retrieved April 27, 2023, from https://www.gov.uk/government/publications/overseas-business-risk-thailand/overseas-business-risk-thailand
Department for International Trade, The United Kingdom Government. (2023, March 3). Guidance Overseas Business Risk - Taiwan. Retrieved April 28, 2023, from https://www.gov.uk/government/publications/overseas-business-risk-taiwan/overseas-business-risk-taiwan.
Department of Information Services, Executive Yuan. (2021, March 11). Forward-looking Infrastructure Development Program: Digital infrastructure. Retrieved May 1st, 2023, from https://english.ey.gov.tw/News3/9E5540D592A5FECD/a777a1ed-0ca0-4b76-a7aa-8d7fd615b72a
Department of Statistic. (2019). (rep.). 教育統計簡訊 (Vol. 117, pp. 3–3). Taipei.
DOIT, Ministry of Economy Affairs. (2023, May 2). Science and Technology Competitiveness Rankings. Retrieved May 10th, 2023, from https://www.moea.gov.tw/MNS/doit_e/content/Content.aspx?menu_id=20964#:~:text=According%20to%20the%20WEF%202019,and%20Technology%20Infrastructure%20sub%2Dindices.
Dolence, M. G., & Norris, D. M. (1995). Transforming higher education: A vision for learning in the 21st century. Ann Arbor, MI: Society for College and University Planning.
febis.org. (2022, February 2). Worldbox Business Intelligence Country Risk Rating - Thailand [Online report]. Retrieved April 27, 2023, from https://www.febis.org/2022/02/02/worldbox-business-intelligence-country-risk-rating-thailand/
Ferry, T. (2017, December 29). Internet of Things Infrastructure Advances in Taiwan. Retrieved May 1st, 2023, from https://international.thenewslens.com/article/86255
Ghanawi, N. (2013). italki - Business Model Analysis. Retrieved from https://www.grin.com/document/212275
Global online language learning market 2022 - 2026. (n.d.). photograph. Retrieved from https://mma.prnewswire.com/media/1954410/20221123053432_bw_info_v4.html
globalEDGE. (2022, February). Thailand: Risk Assessment. Retrieved April 27, 2023, from https://globaledge.msu.edu/countries/thailand/risk
GlobalEDGE. (n.d.). Taiwan: Risk Assessment. Retrieved February, 2022, from https://globaledge.msu.edu/countries/taiwan/risk
GlobeNewswire. (2022, November 16). Online Language Learning Market Worth $31.81 Billion by 2029 - Exclusive Report by Meticulous Research. Retrieved from https://www.globenewswire.com/en/news-release/2022/11/16/2557157/0/en/Online-Language-Learning-Market-Worth-31-81-Billion-by-2029-Exclusive-Report-by-Meticulous-Research.html
Government portal of Republic of China. (June, 2022). Taiwan demographic Snapshot. Retrieved April 29th, 2023, from https://www.taiwan.gov.tw/content_2.php.
Government Portal of Republic of China. (n.d.). Education. Retrieved April 29th, 2023, from https://www.taiwan.gov.tw/content_9.php.
Government Portal of the Republic of China. (2021). Economy. Retrieved April 27, 2023, from https://www.taiwan.gov.tw/content_7.php
Government Portal of the Republic of China. (n.d.). POLITICAL SYSTEM. Retrieved April 27, 2023, from https://www.taiwan.gov.tw/content_7.php.
Government Portal, Republic of China. (June 2022). SCIENCE AND TECHNOLOGY. Retrieved April 29th, 2023, from https://www.taiwan.gov.tw/content_8.php
Hong Kong Trade Development Council. (2017, September 27). Regulatory Environment in Thailand. Retrieved from https://research.hktdc.com/en/article/MzUzNjg4MDM2
Info Cubic. (n.d.). How To Win The Hearts And Trust Of Taiwanese Consumers. Retrieved April 29th, 2023, from https://www.infocubic.co.jp/en/blog/taiwan/how-to-win-the-hearts-and-trust-of-taiwanese-consumers/
International Trade Administration, Department of Commerce, USA government. (2022, September 16). Taiwan - Country Commercial Guide. Retrieved April 29th, 2023, from https://www.trade.gov/country-commercial-guides/taiwan-information-and-telecommunications-technology
Invest Taiwan. (n.d.). Law and Regulation. Retrieved April 29, 2023, from https://investtaiwan.nat.gov.tw/showPage?lang=eng&search=1031003&menuNum=12
italki. (n.d.). How much should I charge for my lessons? Retrieved from https://support.italki.com/hc/en-us/articles/900003254946-How-much-should-I-charge-for-my-lessons-
italki. (n.d.). Offering trial lessons. Retrieved from https://support.italki.com/hc/en-us/articles/206351548-Offering-Trial-Lessons
Jiradechakul, P. (2023). Thai Consumer 2022. Mintel. Retrieved April 26, 2023, from https://www.mintel.com/consumer-market-news/thai-consumer/#download
Jongwanich, J. (2022, March 17). Is Thailand Ready for the digital economy? East Asia Forum. Retrieved April 26, 2023, from https://www.eastasiaforum.org/2022/03/17/is-thailand-ready-for-the-digital-economy/
Katz, R. N. (1999). Dancing with the Devil: Information Technology and the New Competition in Higher Education. Jossey-Bass Higher and Adult Education Series. Jossey-Bass Publishers, 350 Sansome St., San Francisco, CA 94104.
Licayan, E. (n.d.). ASEAN Economic Community: Literacy Rate Implications and System Challenges [PDF]. Retrieved April 26, 2023, from https://www.academia.edu/26972707/Title_ASEAN_Economic_Community_Literacy_Rate_Implications_and_System_Challenges
M. Perry, K. O`hara, A. Sellen, B. Brown and R. Harper, "Dealing with mobility: understanding access anytime anywhere", ACM Trans. Comput.-Hum. Interact. TOCHI, vol. 8, no. 4, pp. 323-347, 2001.
Mauritius Trade. (2023, April). Taiwan, China: Economic and Political Overview. Retrieved April 28, 2023, from https://www.mauritiustrade.mu/en/market-survey/taiwan/political-outline.
Mclaughlin, N. (2022, July 13). How to set a pricing strategy: 7 pricing models, explained. Retrieved June 14, 2023, from https://zapier.com/blog/pricing-strategy/
Medina, A. F. (2023, January 13). A Guide to Taxation in Thailand. ASEAN Briefing. Retrieved from https://www.aseanbriefing.com/news/a-guide-to-taxation-in-thailand/
Meticulous Research. (2022, October). Online Language Learning Market, by Learning Mode (Self-learning Apps and Applications, Tutoring), Age Group (<18 Years, 18-20 years, 21-30 years), Language (English, French, Spanish), End User, and Geography — Global Forecast to 2029. Retrieved from https://www.meticulousresearch.com/product/online-language-learning-market-5025
Ministry of Education, Thailand. (2008, November). An Introduction to Education in Thailand [PDF]. Retrieved April 26, 2023, from https://www.bic.moe.go.th/images/stories/book/ed-eng-series/intro-ed08.pdf
N. Rongbutsri et al., "Mobile learning in museums: A case study of the Golden jubilee Museum of Agriculture Office", Digital Arts Media and Technology (ICDAMT) International Conference on, pp. 210-215, 2017.
N. Rongbutsri, F. Yuan, J. -J. Huang, W. Wang and F. Zhang, "E-Learning Providing Mobility in Learning Chinese as a Foreign Language in Thailand," 2018 Global Wireless Summit (GWS), Chiang Rai, Thailand, 2018, pp. 55-58, doi: 10.1109/GWS.2018.8686687.
N. Rongbutsri, T. Ryberg and P.-O. Zander, "Personalized learning ecologies in problem and project based learning environments", Des. Learn, pp. 164-165, 2012.
National Development Council. (2020, October). Taiwan jumps to 11th in IMD World Digital Competitiveness Ranking 2020-Achieves maximum performance [Press Release]. Retrieved May 10th, 2023, from https://www.ndc.gov.tw/en/nc_8455_34453
National Online. (n.d.). Taiwan. Retrieved April 27, 2023, from https://www.nationsonline.org/oneworld/taiwan.htm
National Statistics, Republic of China. (April, 2023). Unemployment Rate. Retrieved April 28, 2023, from https://eng.stat.gov.tw/Point.aspx?sid=t.3&n=4202&sms=11713.
Nikkei Asia. (2022, October 18). Transcript: President Xi Jinping`s report to China`s 2022 party congress. Retrieved April 29, 2023, from https://asia.nikkei.com/Politics/China-s-party-congress/Transcript-President-Xi-Jinping-s-report-to-China-s-2022-party-congress.
Ramsin, A., & Mayall. H. J. (2019). Assessing ESL learners’ online learning self-efficacy in Thailand: Are they ready? Journal of Information Technology Education: Research, 18, 467-479. https://doi.org/10.28945/4452
Rubinstein, P., & Lufkin, B. (2019, February 19). How to learn a language in an hour a day. BBC Worklife. Retrieved from https://www.bbc.com/worklife/article/20190219-how-to-learn-a-language-in-an-hour-a-day
Salary: Intern in Taipei (Taiwan) 2023. (n.d.). Retrieved from https://www.glassdoor.com/Salaries/taipei-intern-salary-SRCH_IL.0,6_IC3271041_KO7,13.htm
Scroope, C. (2016). Thai Culture. Cultural Atlas. Retrieved April 26, 2023, from https://culturalatlas.sbs.com.au/thai-culture/thai-culture-core-concepts
Sharma, V. (2022, May 19). How Does italki Work? – Business Model & Key Features. Yo-Coach. Retrieved June 14, 2023, from https://www.yo-coach.com/blog/how-italki-works-business-model-key-features/
Shopova, T. (2014). Digital literacy of students and its improvement at the university”, Journal on Efficiency and Responsibility in Education and Science, 7(2) (pp.26-32).
Sophia. (2023, June). How can I set different course pricing and lesson duration to different students? Retrieved from https://intercom.help/amazingtalker/en/articles/1829499-how-can-i-set-different-course-pricing-and-lesson-duration-to-different-students
Sophia. (2023, June). How do I set my course pricing? Retrieved from https://intercom.help/amazingtalker/en/articles/1667679-how-do-i-set-my-course-pricing
Srisupha, R (2013) Thai Students’ Language Learning Strategies, Quarterly Journal of Chinese Studies, Winter 2013. Retrieved from https ://www.questia.com/library/journal/1P3- 3280641081/thai-students- language-learning-strategies
Statista. (2023, January 11). Education in Thailand - statistics & facts. Retrieved April 26, 2023, from https://www.statista.com/topics/9545/education-in-thailand/
Statista. (2023). Retrieved from https://www.statista.com/outlook/dmo/eservices/online-education/online-learning-platforms/thailand
Statista. (April, 2023). Online Education - Thailand. Retrieved April 26, 2023, from https://www.statista.com/outlook/dmo/eservices/online-education/thailand?currency=USD&locale=en
Taipei Times. (2016, March 14). More than 5 million have undergraduate degrees: ministry. Retrieved April 29th, 2023, from https://www.taipeitimes.com/News/taiwan/archives/2016/03/14/2003641555.
Taiwan.net. (n.d.). Religion. Retrieved April 29th, 2023, from https://eng.taiwan.net.tw/m1.aspx?sNo=0029044#:~:text=For%20the%20most%20part%2C%20the,worship%20combine%20all%20three%20traditions.
Teachnavio. (2023). Retrieved from https://www.technavio.com/report/online-language-learning-market-industry-analysis
Thanapongphan Thayarattakul. (2023, February 16). Thailand Digital Transformation Readiness 2022 Report (Part 1/2). The Nation Thailand. Retrieved April 27, 2023, from https://www.nationthailand.com/blogs/special-edition/digital-transformer/40024950
The Global Economy. (2022). Taiwan political stability chart from 2014 to 2021[Photograph]. Retrieved April 28, 2023, from https://www.theglobaleconomy.com/Taiwan/wb_political_stability/.
The Global Economy. (2022). Taiwan: Political stability. Retrieved April 28, 2023, from https://www.theglobaleconomy.com/Taiwan/wb_political_stability/.
The National Thailand. (2023, February 16). Thailand level of digital maturity [Photo]. Retrieved April 27, 2023, from https://www.nationthailand.com/blogs/special-edition/digital-transformer/40024950
The Office of the National Economic and Social Development Council (NESDC). (2023). Retrieved from https://www.nesdc.go.th/ewt_dl_link.php?nid=13449&filename=QGDP_report
Tourism Thailand. (2020). Retrieved from https://www.tourismthailand.org/Articles/plan-your-trip-history-and-geography-geology
Trading Economy. (n.d.). Taiwan Balance of Trade. Retrieved April 28, 2023, from https://tradingeconomics.com/taiwan/balance-of-trade.
Transparency International. (n.d.). Thailand: Corruption perceptions [Photograph]. Retrieved April 6, 2023, from https://www.theglobaleconomy.com/Thailand/transparency_corruption/
Transparency International. (n.d.). Thailand: Corruption perceptions. Retrieved April 6, 2023, from https://www.theglobaleconomy.com/Thailand/transparency_corruption/
UK Government. (2021, March 3). Overseas Business Risk - Thailand: Bribery and corruption. Retrieved April 6, 2023, from https://www.gov.uk/government/publications/overseas-business-risk-thailand/overseas-business-risk-thailand#bribery-and-corruption
United Nations Conference on Trade and Development. (2015). Science, Technology & Innovation Policy Review; Thailand [PDF]. Retrieved April 27, 2023, from https://unctad.org/system/files/official-document/dtlstict2015d1_en.pdf
Vachanavuttivong, D., Julagasigorn, P., Ramirez, M., Saypan, S., Keratisuthisathorn, C., Vipamaneerut, P., ... Charoonchitsathian, C. (2021, November 1). Doing Business in Thailand: Overview. Tilleke & Gibbins. Retrieved from https://content.next.westlaw.com/practical-law/document/I2ef129941ed511e38578f7ccc38dcbee/Doing-Business-in-Thailand-Overview?viewType=FullText&transitionType=Default&contextData=(sc.Default)&firstPage=true#co_anchor_a164091
Verified Market Research. (2022, December). Online Language Learning Market Size By Type (Individual Learners And Institutional Learners), By Language (English, Spanish, Chinese, French, German, Japanese, and Others), By Geographic Scope And Forecast. Retrieved from https://www.verifiedmarketresearch.com/product/global-online-language-learning-market-size-and-forecast-to-2025/
Wang, R., Wang, W., Tseng, V., Chen, S.-Y., Wu, A., Lin, C.-R., et al. (2004, October 25). Taiwan: The Legal System. Mondaq. Retrieved April 29, 2023, from https://www.mondaq.com/corporatecommercial-law/29181/the-legal-system.
Williams, S. (2022, September 8). Things You Should Know About Thai Culture. The Culture Trip. Retrieved April 26, 2023, from https://theculturetrip.com/asia/thailand/articles/11-things-you-should-know-about-thai-culture/
World Population Review. (April, 2023). Taiwan Population 2023 (Live). Retrieved April 29th, 2023, from https://worldpopulationreview.com/countries/taiwan-population.
Worldometer. (2023, April 26). Thailand Population (LIVE). Retrieved April 26, 2023, from https://www.worldometers.info/world-population/thailand-population/#:~:text=Thailand%20population%20is%20equivalent%20to,354%20people%20per%20mi2).&text=The%20median%20age%20in%20Thailand%20is%2040.1%20years.
Worldometer. (April, 2023). Taiwan Population (LIVE). Retrieved April 29th, 2023, from https://www.worldometers.info/world-population/taiwan-population/.
Xin, Z. (2019). Retrieved from https://www.dpublication.com/wp-content/uploads/2019/11/30-ME.pdf
大專校院就讀華語文細學類學生數—按學制別分. (2019). photograph, Taipei. Retrieved from https://stats.moe.gov.tw/files/brief/%E6%88%91%E5%9C%8B%E8%8F%AF%E8%AA%9E%E6%96%87%E6%95%99%E8%82%B2%E4%B9%8B%E7%A0%94%E7%BF%92%E5%8F%8A%E5%B0%B1%E8%AE%80%E4%BA%BA%E6%95%B8%E6%A6%82%E6%B3%81.pdf
對外華語教學能力認證考試報考及獲證人數. (2019). photograph, Taipei. Retrieved from https://stats.moe.gov.tw/files/brief/%E6%88%91%E5%9C%8B%E8%8F%AF%E8%AA%9E%E6%96%87%E6%95%99%E8%82%B2%E4%B9%8B%E7%A0%94%E7%BF%92%E5%8F%8A%E5%B0%B1%E8%AE%80%E4%BA%BA%E6%95%B8%E6%A6%82%E6%B3%81.pdf |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933039 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933039 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 303901.pdf | | 3021Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
