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| Title: | 中國各省發展程度對互聯網保險意識的影響 ——以水滴保險爲例
Effects of Development Levels Across China Provinces on Awareness of Online Insurance – A Case Study of Waterdrop Insurance |
| Authors: | 蔡嘉騰
Chua, Jia Teng |
| Contributors: | 張興華
Hsing-Hua Chang
蔡嘉騰
Chua, Jia Teng |
| Keywords: | 主成分分析
互聯網保險意識
水滴保險公司
Principal Component Analysis
Internet Insurance Awareness
Waterdrop Insurance |
| Date: | 2023 |
| Issue Date: | 2023-07-06 16:48:48 (UTC+8) |
| Abstract: | 本研究聚焦於中國互聯網保險市場的發展以及各省發展程度對互聯網保險意識的影響，以水滴保險公司為例進行深入探究。互聯網保險市場近年來迅速崛起，2021年保費收入達到3778.7億元，同比增長29.9%，互聯網保險公司數量也在不斷增加。然而，各省的發展狀況對互聯網保險的接納和理解程度產生重大影響。因此，本研究選取五個代表性城市，並採用主成分分析方法，以城鎮化率、公共財政教育支出、互聯網寬帶接入用戶、保費收入、城鎮基本醫療保險基金收入等五個因數為研究指標，旨在揭示各城市互聯網保險意識的特徵和發展態勢。本研究期望為進一步促進中國互聯網保險業務的發展提供有益參考。
This study focuses on the development of China Internet insurance market and the influence of the development level of each province on Internet insurance awareness, taking Waterdrop Insurance as an example to conduct in-depth exploration. The Internet insurance market has risen rapidly in recent years. In 2021, insurance premium income reached 377.87 billion yuan, a year-on-year increase of 29.9%. The number of Internet insurance companies is also increasing. However, the development status of each province has a significant impact on the acceptance and understanding of Internet insurance. Therefore, this study selects five representative cities, and adopts the method of principal component analysis, taking urbanization rate, public financial education expenditure, Internet broadband access users, insurance premium income, and urban basic medical insurance fund income as research indicators , which aims to reveal the characteristics and development trend of Internet insurance awareness in each city. This study is expected to provide a useful reference for further promoting the development of China Internet insurance business. |
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| Description: | 碩士
國立政治大學
金融學系
110352034 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110352034 |
| Data Type: | thesis |
| Appears in Collections: | [金融學系] 學位論文
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