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https://nccur.lib.nccu.edu.tw/handle/140.119/146491
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| Title: | 智能型健康餐食服務的商業計劃
Business plan for a Smart Healthy Food Service |
| Authors: | 李良傑
Jit, Nicholas Sylvester Lee Liang |
| Contributors: | 尚孝純
Shang, Shari
李良傑
Nicholas Sylvester Lee Liang Jit |
| Keywords: | 保健品
健康食品
Health ware
Healthy Food |
| Date: | 2023 |
| Issue Date: | 2023-08-02 13:44:58 (UTC+8) |
| Abstract: | Health.ware. a health focused food company based in Kuala Lumpur, Malaysia. The purpose of this business is to address the rising issues of obesity and non-communicable diseases by providing personalized and nutritious food solutions inspired by Malaysian cuisine. Thus, our products include different range of foods from inspired Malaysia cuisine, healthy bar, guilt-free snacks and personalised meal.
Health.ware vision is to promote healthy lifestyle and empower Malaysians to make informed dietary choices and align with the government agenda on committing to a Healthy lifestyle. Through a range of flavour-packed meals that are nutritionally balanced, convenient and affordable to catered for young adults that are seeking to maintain a healthy lifestyle to their personal goals and needs such as bulking, diet and healthcare.
Health.ware will be leveraging technology and artificial intelligence; we ensure efficient operations and high-quality service to provide values to our customer not just in the food but also a unique experience. Hence, we would also be focusing on our product quality by a strict operational process and quality control to ensure our customer are able to enjoy a safe and quality meal. Additionally, we offer both dine-in, take-away and subscription plans allowing customers to customize their orders based on their preferences and dietary goal. With a strong market opportunity and a well-planned strategy, Health.ware gain several first-mover advantages to revolutionize the healthy food sector. |
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Market Research, D. B. (2022, July 12). Health and Wellness Food Market Size, Share, Growth & Trends Analysis Report, Competitive Landscape and market is growing at a CAGR of 9.3% by 2029. GlobeNewswire News Room. https://www.globenewswire.com/en/news-release/2022/07/12/2478255/0/en/Health-and-Wellness-Food-Market-Size-Share-Growth-Trends-Analysis-Report-Competitive-Landscape-and-market-is-growing-at-a-CAGR-of-9-3-by-2029.html
(Khaw et al., 2022) Khaw, W. F., Nasaruddin, N. H., Alias, N., Chan, Y. M., Tan, L., Cheong, S. M., Ganapathy, S. S., Mohd Yusoff, M. F., & Yong, H. Y. (2022, October 4). Socio-demographic factors and healthy lifestyle behaviours among Malaysian adults: National Health and Morbidity Survey 2019 - Scientific Reports. Nature. https://doi.org/10.1038/s41598-022-20511-1
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(Gazi, 2020). Gazi, F. (2020, July 21). Malaysians May Be Health Conscious, But There’s Still A Lot Of Work To Be Done. iMoney Malaysia. https://www.imoney.my/articles/malaysians-may-be-health-conscious-but-theres-still-a-lot-of-work-to-be-done
(Taking Health Matters to Heart, 2022). Taking health matters to heart. (2022, January 28). The Star. https://www.thestar.com.my/news/nation/2022/01/28/taking-health-matters-to-heart
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(Weaning People off Tasty Junk Food Onto Bland Healthy Diets Is No Piece of Cake | MalaysiaNow, 2021). Weaning people off tasty junk food onto bland healthy diets is no piece of cake MalaysiaNow. (2021, March 7). MalaysiaNow. https://www.malaysianow.com/news/2021/03/07/weaning-people-off-tasty-junk-food-onto-bland-healthy-diets-is-no-easy-task
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(Malaysians Are the 8th Largest Sugar Consumers in the World – Consumers Association Penang, 2011). Malaysians are the 8th largest sugar consumers in the world – Consumers Association Penang. (2011, March 26). Malaysians Are the 8th Largest Sugar Consumers in the World – Consumers Association Penang. https://consumer.org.my/malaysians-are-the-8th-largest-sugar-consumers-in-the-world/
(Healthier Foods Three Times More Expensive Than Unhealthy Options, 2021). Healthier foods three times more expensive than unhealthy options. (2021, July 7). New Food Magazine. https://www.newfoodmagazine.com/news/152402/broken-plate-report-2021/
(Non Communicable Diseases, 2022). Non communicable diseases. (2022, September 16). Noncommunicable Diseases. https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases#:~:text=Noncommunicable%20diseases%20(NCDs)%20kill%2041,%2D%20and%20middle%2Dincome%20countries.
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7.1 Recipe reference
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933042 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933042 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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