English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 111300/142216 (78%)
Visitors : 48315908      Online Users : 445
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146604


    Title: 時尚服飾永續循環經濟研究 - 從需求端觀點討論生態系的佈建
    A Study on the Sustainable Circular Economy of Fashion Apparel - Exploring the Establishment of a Business Ecosystem from the Demand-Side Perspective
    Authors: 曹開昱
    Tso, Kai-Yu
    Contributors: 吳思華
    WU,SIH-HUA
    曹開昱
    Tso, Kai-Yu
    Keywords: 需求
    生態系
    生態系佈建
    循環經濟
    Demand-side perspective
    Business ecosystem
    Establishment of a Business Ecosystem
    Circular economy
    Date: 2023
    Issue Date: 2023-08-02 14:12:05 (UTC+8)
    Abstract: 在快時尚產業蓬勃發展的現代社會中,衍生出了許多資源浪費與污染的議題,許 多新創事業試圖以處理淘汰的二手衣,緩解這個社會問題,然而以線性經濟的思維能 做的改善有限。因此本研究藉由探討美國第一家成功 IPO 的女裝租賃公司 Rent the Runway(以下簡稱 RTR),其對消費者需求的洞察與為滿足需求所進行的生態系佈建 跟生態系的演化,提供台灣新創事業以循環經濟的角度規劃女裝事業的策略建議。
    本研究採個案研究法為研究方法,並以次級資料的蒐集來分析個案資料。研究結 果發現,RTR 能將服飾共享租賃事業成功完成 IPO,係因將服飾共享租賃的價值融入 女性的日常生活中,並且與相關的合作夥伴有良好的合作方式與互利機制,持續吸引 服飾品牌進入 RTR 生態系內提供商品。
    為了瞭解如在台灣搭建循環時尚生態系統,本研究亦研究了台灣的服裝產業現 況、台美之間的地理環境與物流基礎設施的差異、台美人民的社交與穿衣習慣差異, 並藉由對 RTR 的發展研究,提出在台灣應以社會企業的模式推廣共享時尚對社會環境 的正面意義,以 B2B 的方式與企業合作,並藉企業的力量將時尚服飾的循環經濟成為 民眾的穿衣新習慣。
    In modern society where the fast fashion industry is thriving, many issues of resource waste and pollution have emerged. Many startups are attempting to address this social problem by dealing with discarded second-hand clothing. However, the improvements that can be made through linear economic thinking are limited. Therefore, this study explores Rent the Runway(RTR), the first women`s clothing rental company in the United States to go public, examining its insights into consumer demand and the establishment and evolution of an ecosystem based on meeting those needs. The study aims to provide suggestions for Taiwanese startups in planning their business strategies from a circular economy perspective.
    This study adopts a case study approach as the research method and analyzes the case data through the collection of secondary data. The research findings indicate that RTR`s success in completing an IPO in the fashion sharing and rental business is attributed to incorporating the value of fashion sharing and rental into women`s daily lives and maintaining a good cooperative approach and mutually beneficial mechanisms with relevant partners, which continuously attracts fashion brands to provide goods within the RTR ecosystem.
    To understand how to build a circular fashion ecosystem in Taiwan, this study also investigates the current situation of the clothing industry in Taiwan, the differences in geographical environment and logistics infrastructure between Taiwan and the United States, and the differences in social interactions and dressing habits between Taiwanese and Americans. By studying the development of RTR, the study proposes promoting the positive impact of shared fashion on the social environment in Taiwan through a social enterprise model, collaborating with businesses in a B2B manner, and leveraging the power of enterprises to transform the sustainable circular economy of fashion and change people`s dressing habits.
    Reference: 一、中文文獻
    吳思華(2022)。《尋找策略典範3.0:人文創新H-EHA模式》。台北市:遠流
    齋藤孝浩(2020)。《UNIQLO和ZARA的熱銷學》。林瓊華譯。台北市:商業週刊
    詹宜佩(2004)。以服裝興趣、動機探討流行商品使用共同設計意願之研究─NIKE球鞋為例。淡江大學國際貿易學系國際企業學碩士班學位論文。
    舒亦齡(2018)。探討會員制服裝訂閱模式之消費者態度與經營挑戰-以B公司為例。國立政治大學企業管理研究所(MBA學位學程)學位論文。
    簡嘉萱(2020)。以聯合分析法探討女性職場青年對形象管理屬性偏好。輔仁大學織品服裝學系碩士在職專班學位論文。
    Adner, R.(2022)。《生態系競爭策略:重新定義價值結構,在轉型中辨識正確的賽局,掌握策略工具,贏得先機》。黃庭敏譯。台北:天下雜誌。
    Christensen, C. M., Hall, T., Dillon K., Duncan D. S.(2017)。《創新的用途理論:掌握消費者選擇,創新不必碰運氣》。洪慧芳譯。台北:天下雜誌。

    二、英文文獻
    Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of management, 43(1), 39-58.
    Bayus, B. L., & Shane, S. (2008). Understanding customer needs. Handbook of Technology and Innovation Management, 115-142.
    Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers’ jobs to be done. Harvard business review, 94(9), 54-62.
    Christensen, C. M., Raynor, M. E., & Anthony, S. D. (2003). Six keys to building new markets by unleashing disruptive innovation. Harvard Management. EEUU. Furr, N., & Shipilov, A. (2018). Building the right ecosystem for innovation. MIT Sloan Management Review, 59(4), 59-64.
    GreenHouse Gas Protocol. (2014). GHG Protocol for Cities: An Accounting and Reporting Standard for Cities.
    Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing science, 12(1), 1-27.
    Griffin, J. (1996). Internet marketing: The internet`s expanding role in building customer loyalty. DIRECT MARKETING-GARDEN CITY-, 59, 50-53.
    Hauser, J. R., Urban, G. L., & Weinberg, B. D. (1993). How consumers allocate their time when searching for information. Journal of Marketing Research, 30(4), 452-466.
    Ho, C. H. (2022). It is more than fun and making friends: Social leisure and leisure experiences of Taiwanese urban women.
    Iansiti, M., & Levien, R. (2004). Strategy as ecology. Harvard business review, 82(3), 68-78, 126.
    Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276.
    Kaise, F. G., Wolfing, S., & Fuhrer, U. (1999). Environmental attitude and ecological behavior. Journal of environmental psychology, 19, 1-19.
    Legenvre, H., Hameri, A.-P., & Golini, R. (2022). Ecosystems and supply chains: How do they differ and relate. Digital Business, 2(2), 100029.
    Levänen, J., Uusitalo, V., Härri, A., Kareinen, E.and Linnanen, L. (2021). Innovative recycling or extended use? Comparing the global warming potential of different ownership and end-of-life scenarios for textiles. Environmental Research Letters 2021 Vol. 16 Issue 5 Pages 54-69
    Lu, C. H., & Lin, H. Y. (2019). The relationship between lifestyle and leisure behavior of the unmarried females. Journal of Tourism and Travel Research, 14(1), 31–54.
    MacKenzie, D. (2000). You can still shop to save the world. New statesman, 129(4468), 12-14.
    Moore, J. F. (1993). Predators and prey: a new ecology of competition. Harvard business review, 71(3), 75-86.
    Pidun, U., Reeves, M., & Schüssler, M. (2019). Do you need a business ecosystem. BCG Henderson Institute, 11.
    Pidun, U., Reeves, M., & Schüssler, M. (2020). How Do You “Design” a Business Ecosystem? Boston Consulting Group. Feb, 20.
    Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. In: Harvard Business Review Reprint Service.
    Priem, R. L., Butler, J. E., & Li, S. (2013). Toward reimagining strategy research: retrospection and prospection on the 2011 AMR decade award article. Academy of management review, 38(4), 471-489.
    Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of consumer marketing, 16(6), 558-575.
    Teece, D. J. (2018). Business models and dynamic capabilities. Long range planning, 51(1), 40-49.
    The Nielsen Company. (2014). Is Sharing the New Buying? Global Survey of Share Communities, Q3 2013
    Shillito, M. L. (2000). Acquiring, processing, and deploying: Voice of the customer. Crc Press.
    Yuan, Q. & Shen B. (2019). Renting fashion with strategic customers in the sharing economy, International Journal of Production Economics, Volume 218, 2019, Pages 185-195.

    三、網路資料
    工商時報(2020)。紡織-挾技術優勢搶攻後疫情時代新商機。取自:https://ctee.com.tw/topic/2020tw0050/tex
    文化內容策進院(2021)。台灣文化創意產業年報。取自:https://taicca.tw/uploads/userfiles/2021%E8%87%BA%E7%81%A3%E6%96%87%E5%8C%96%E5%89%B5%E6%84%8F%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E5%B9%B4%E5%A0%B1.pdf
    文化部(2019)。時尚跨界整合旗艦計畫(108-111,經濟部工業局&文化部)。取自:https://tech.culture.tw/home/zh-tw/plan/40243
    未來流通研究所(2020)。台灣「電商物流」產業競爭地圖。取自:https://www.mirai.com.tw/2020-taiwan-ec-logistics-industry-map-diagram/
    百科知識(2023)。中西服裝文化比較。取自:https://www.easyatm.com.tw/wiki/%E4%B8%AD%E8%A5%BF%E6%9C%8D%E8%A3%9D%E6%96%87%E5%8C%96%E6%AF%94%E8%BC%83
    紡拓會(2022)。取自:https://www.textiles.org.tw/ttf/main/content/wHandMenuFile.ashx?file_id=1
    陳宗慶(2022)。工業局推動多元創新數位時尚平台。工商時報。取自:https://ctee.com.tw/industrynews/technology/761402.html
    經濟部工業局 (2021)。 紡織相關產業專案計畫說明會簡報。取自:https://www.moeaidb.gov.tw/ctlr?PRO=executive.rwdExecutiveInfoView&id=15893
    ABC News. (2018). How Rent the Runway is attempting to revolutionize the way we shop. 取自:https://www.youtube.com/watch?v=ePDpoWrQ73M&t=173s
    CBS Mornings. (2015). Rent the Runway: An inside look at the tech startup`s success. 取自:https://www.youtube.com/watch?v=cyvfsi3MX-M
    Cunningham, C. (2015). Check Out Birchbo’s New Store-in-Store at Rent the Runway Georgetown. WASHINGTONIAN. 取自:https://www.washingtonian.com/2015/11/10/check-out-birchboxs-new-store-in-store-at-rent-the-runway-georgetown/
    DraperTV. (2016). Open Q&A about Rent the Runway, CEO of Rent the Runway Jennifer Hyman. 取自:https://www.youtube.com/watch?v=xjmSDeK4_x4&t=631s
    DraperTV. (2016). The Business of Rentable Fashion, CEO of Rent the Runway Jennifer Hyman. 取自:https://www.youtube.com/watch?v=8ZLYWDxDvQI
    DraperTV. (2016). The Supply & Demand of RTR, CEO of Rent the Runway Jennifer Hyman. 取自:https://www.youtube.com/watch?v=JYFWpJvq6DU
    Eisenmann, T. R. & Winig, L. (2011). Rent the Runway. Harvard Business Review. 取自:https://store.hbr.org/product/rent-the-runway/812077
    Ell, K. (2020). Rent the Runway Permanently Closing All Stores. WOMEN’S WEAR DAILY. 取自:https://wwd.com/business-news/retail/rent-the-runway-closing-stores-1203700039/
    Erica (2020). Taiwan Dress Code for Women (It May Surprise You!). 取自:https://travelswitherica.com/taiwan-dress-code/
    Euromonitor International.(2018). Apparel and Footwear in Taiwan. 取自:https://www.euromonitor.com/apparel-and-footwear-in-taiwan/report
    FOX 5 New York. (2017). Rent the Runway Flagship Store in NYC. 取自https://www.youtube.com/watch?v=sE-DClvmPW8&t=126s
    Gustafson, K. (2016). As online sales reach new highs, Rent the Runway goes analog. CNBC. 取自:https://www.cnbc.com/2016/12/05/as-online-sales-reach-new-highs-rent-the-runway-goes-analog.html
    Hopkins, K. & Roshitsh, K. (2019). Will There Be Drop-off Drama for Rent the Runway and WeWork? 取自:https://wwd.com/feature/drop-off-drama-rent-the-runway-and-weworks-partnership-1203339440/
    Kemp, S. (2022). DIGITAL 2022: TAIWAN. 取自:https://datareportal.com/reports/digital-2022-taiwan
    Lacombe, G. (2019). Rent the Runway launches closet concierge service with W Hotels. FASHION NETWORK. 取自:https://us.fashionnetwork.com/news/Rent-the-runway-launches-closet-concierge-service-with-w-hotels,1165833.html#:~:text=Launched%20on%20December%205%2C%20the,climate%20of%20the%20local%20area
    Lawson. (2019). Rent the Runway Campus Rep Program. CAMPUS COMMANDOS. 取自:https://www.campuscommandos.com/rent-the-runway-campus-rep-program-is-perfect-for-fashionistas/
    Lieber, C. (2019). Rent the Runway and West Elm are partnering to rent out blankets and pillows. VOX. 取自:https://www.vox.com/the-goods/2019/3/7/18253796/rent-the-runway-west-elm-home-goods-sharing-economy
    Lieber, C. (2019). Rent the Runway Offers Cash and Apologies to Angry Customers. The Business of Fashion. 取自:https://www.businessoffashion.com/articles/technology/rent-the-runway-marv-cunningham-supply-chain/#:~:text=Technology-,Rent%20the%20Runway%20Offers%20Cash%20and%20Apologies%20to%20Angry%20Customers,complaints%20about%20supply%20chain%20failures
    Recode. (2018). Rent the Runway CEO Jennifer Hyman envisions closets "moving into the cloud". 取自:https://www.youtube.com/watch?v=ar5I1hDZrrQ
    Recode. (2018). Rent the Runway CEO Jennifer Hyman envisions closets "moving into the cloud". 取自:https://www.youtube.com/watch?v=ar5I1hDZrrQ
    Recode. (2019). Rent the Runway CEO Jennifer Hyman, Full interview, Code Commerce 2019. 取自:https://www.youtube.com/watch?v=pEibrIzOgiY
    RTR. (2021). Rent the Runway Annual report 2021. 取自:https://investors.renttherunway.com/financial-information/annual-reports-proxy
    RTR. (2022). Rent the Runway company overview investor presentation April 2022. 取自:https://investors.renttherunway.com/
    RTR. (2021). Rent the Runway Commissions First Comprehensive Study of Clothing Rental Model’s Impact; Finds Renting Yields Net Environmental Savings Compared to Buying Clothes. 取自:https://www.linkedin.com/pulse/rtr-commissions-first-comprehensive-study-clothing-rental-/
    Saks OFF 5TH. (2022). Saks OFF 5TH Partners with Rent the Runway to Offer Pre-Owned Fashion. CISION PR Newswire. 取自:https://www.prnewswire.com/news-releases/saks-off-5th-partners-with-rent-the-runway-to-offer-pre-owned-fashion-301594807.html
    Salpini, C. (2020). Rent the Runway to sell used garments through Nordstrom Rack. Retail Dive. 取自:https://www.retaildive.com/news/rent-the-runway-to-sell-used-garments-through-nordstrom-rack/570685/
    Steven, B. (2020). Rent the Runway hires string of former Amazon executives after last year’s logistics collapse. CHARGED. 取自:https://www.chargedretail.co.uk/2020/02/17/rent-the-runway-hires-string-of-former-amazon-executives-after-last-years-logistics-collapse/
    Team thredUP. (2020). Rent the Runway and thredUP Collab to Extend the Life of Designer Clothing with Rental Retirees. THREDIT. 取自:https://www.thredup.com/bg/p/rent-the-runway-thredup-partnership
    Thomas, L. (2019). Rent the Runway is bringing its drop boxes to Nordstrom stores. CNBC. 取自:https://www.cnbc.com/2019/06/27/rent-the-runway-is-bringing-its-drop-boxes-to-nordstrom-stores.html#:~:text=Rent%20the%20Runway%20teams%20up,goal%20of%20scaling%20beyond%20that
    Thomas, L. (2019). Rent the Runway pauses taking new customers as inventory and supply chain issues mount. CNBC. 取自:https://www.cnbc.com/2019/09/27/rent-the-runway-stops-taking-new-customers-as-issues-mount.html#:~:text=Rent%20the%20Runway%20isn`t,keep%20up%20with%20customers`%20demands
    Turk, R. (2019). Rent the Runway drastically expands Nordstrom partnership. Fashion United. 取自:https://fashionunited.uk/news/fashion/rent-the-runway-drastically-expands-nordstrom-partnership/2019111546239
    Turk, R. (2020). Rent the Runway announces "RTR Revive" partnership with Nordstrom. Fashion United. 取自:https://fashionunited.com/news/fashion/rent-the-runway-announces-rtr-revive-partnership-with-nordstrom/2020011631718
    United States Securities and Exchange Commission (2021). FORM S-1 Registration Statement Rent the Runway, INC. 取自:https://www.sec.gov/Archives/edgar/data/1468327/000119312521291103/d194411ds1.htm
    Wells, G., Horwitz, J. & Seetharaman, D. (2021). Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents Show. The wallstreet journal. 取自:https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739
    Wework Ideas. (2019). Entrepreneurs say the right clothes help them demand respect. Wework. 取自:https://www.wework.com/ideas/professional-development/management-leadership/entrepreneurs-say-the-right-clothes-help-them-demand-respect
    Premack, R. (2019). FedEx`s new service is delivering Rent the Runway in under 24 hours in New York City as the race for lightning-fast deliveries tightens. 取自: https://africa.businessinsider.com/fedexs-new-service-is-delivering-rent-the-runway-in-under-24-hours-in-new-york-city/6ypnslf
    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    109364126
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109364126
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

    Files in This Item:

    File Description SizeFormat
    412601.pdf7700KbAdobe PDF20View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback