English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109874/140825 (78%)
Visitors : 45941313      Online Users : 380
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/147072

    Title: 影視串流平台之競爭:訂價,片量與打擊未經授權的帳號共享
    Competition Between Video Streaming Platforms: Pricing, Video Numbers and the Crackdown on Unauthorized Account Sharing
    Authors: 林鳳儀
    Lin, Feng-Yi
    Contributors: 何靜嫺
    Ho, Shirley J.
    Lin, Feng-Yi
    Keywords: 影視串流平台
    video streaming platforms
    network effects
    account sharing
    Date: 2023
    Issue Date: 2023-09-01 15:34:14 (UTC+8)
    Abstract: 本文探討影視串流平台之競爭,並分析打擊未經授權的帳號共享對影視串流平台與市場造成之影響。我們提出了兩個理論模型,模型中皆存在兩家影視串流平台,為消費者提供具網絡效果的異質產品。在第一個模型中,設定消費者的偏好是一維的,而第二個模型則將消費者偏好擴展至二維表示。針對兩個模型,我們分別分析模型中存在與不存在市場擴張效果時的情形。研究結果顯示,在沒有市場擴張效果的一維和二維模型中,當某一平台打擊未經授權的帳號共享時,將導致自身利潤減少,並使其競爭對手利潤增加。此外,模擬結果表明,不論影視串流平台本身的決策是否能夠影響市場規模大小,當某一平台開始打擊未經授權的帳號共享時,此舉將會對自身造成負面影響,但有利於其競爭對手。另外,當平台有能力影響市場規模時,兩平台間的價格競爭趨於緩和。我們的研究結果也說明,在沒有考慮市場擴張效果下,二維模型比一維模型有更高的均衡片量、訂閱費、訂閱數與利潤。如果考慮了市場擴張效果,從二維模型轉向一維模型時,兩個影視串流平台的均衡訂閱數皆會上升。
    This paper explores the competition between video streaming platforms and investigates the effects of crackdown on unauthorized account sharing. We propose two theoretical models that incorporate two video streaming platforms offering heterogeneous products with network effects. In the first model, consumers’ taste is depicted as one-dimensional, whereas the second model expands consumers’ taste to a two-dimensional representation. We separately analyze scenarios with and without the market expansion effect in the two models. The findings indicate that in both one-dimensional and two-dimensional taste models, when there is no market expansion effect, a crackdown on unauthorized account sharing by one platform results in a decrease in its own profits and an increase in the profits of its competitors. Furthermore, the simulation results demonstrate that irrespective of whether platforms’ decisions can influence the market size, when a particular platform takes action against unauthorized account sharing, it will have a negative impact on itself but will confer benefits to its competitors. It also suggests that when platforms have the ability to affect the market size, price competition tends to ease. Our findings also illustrate that, in the absence of market expansion effects, the two-dimensional taste model yields higher equilibrium video numbers, subscription fees, number of subscribers, and profits compared to the one-dimensional taste model. Additionally, when accounting for the market expansion effects, transitioning from the two-dimensional taste model to one dimension leads to an increase in the equilibrium number of subscribers on both platforms.
    Reference: Arditi, D. (2018). Digital subscriptions: The unending consumption of music in the digital era. Popular Music and Society, 41(3), 302-318.
    Arditi, D. (2021). Streaming Culture: Subscription platforms and the unending consumption of culture. Emerald Group Publishing.
    Argenziano, R. (2008). Differentiated networks: Equilibrium and efficiency. The RAND Journal of Economics, 39(3), 747-769.
    Armstrong, M. (2006). Competition in two‐sided markets. The RAND journal of economics, 37(3), 668-691.
    Colbjørnsen, T. (2021). The streaming network: Conceptualizing distribution economy, technology, and power in streaming media services. Convergence, 27(5), 1264-1287.
    Colbjørnsen, T., Hui, A., & Solstad, B. (2022). What do you pay for all you can eat? Pricing practices and strategies in streaming media services. Journal of Media Business Studies, 19(3), 147-167.
    Crémer, J., Rey, P., & Tirole, J. (2000). Connectivity in the commercial Internet. The Journal of Industrial Economics, 48(4), 433-472.
    De Palma, A., & Leruth, L. (1993). Equilibrium in competing networks with differentiated products. Transportation Science, 27(1), 73-80.
    Di Cintio, M. (2007). A note on the Hotelling principle of minimum differentiation: Imitation and crowd. Research in Economics, 61(3), 122-129.
    Eriksson, M., Fleischer, R., Johansson, A., Snickars, P., & Vonderau, P. (2019). Spotify teardown: Inside the black box of streaming music. Mit Press.
    Fagerjord, A., & Kueng, L. (2019). Mapping the core actors and flows in streaming video services: What Netflix can tell us about these new media networks. Journal of Media Business Studies, 16(3), 166-181.
    Grilo, I., Shy, O., & Thisse, J. F. (2001). Price competition when consumer behavior is characterized by conformity or vanity. Journal of public economics, 80(3), 385-408.
    Guo, M. (2022). The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription. International Journal on Media Management, 24(2), 65-86.
    Herbert, D., Lotz, A. D., & Marshall, L. (2019). Approaching media industries comparatively: A case study of streaming. International journal of cultural studies, 22(3), 349-366.
    Hiller, R. S. (2017). Profitably bundling information goods: Evidence from the evolving video library of Netflix. Journal of Media Economics, 30(2), 65-81.
    Hotbllino, H. (1929). Stability in competition. The economic journal, 39(153), 41-57.
    Idland, E., Øverby, H., & Audestad, J. A. (2015, October). Economic markets for video streaming services: A case study of netflix and popcorn time. In Norsk IKT-konferanse for forskning og utdanning.
    Jullien, B. (2005). Two-sided markets and electronic intermediaries. CESifo Economic Studies, 51(2-3), 233-260.
    Kaye, J. J. (2011, May). Self-reported password sharing strategies. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2619-2622).
    Lobato, R. (2018). Rethinking international TV flows research in the age of Netflix. Television & New Media, 19(3), 241-256.
    Lüders, M., Sundet, V. S., & Colbjørnsen, T. (2021). Towards streaming as a dominant mode of media use?. Nordicom review, 42(1), 35-57.
    Marshall, L. (2015). ‘Let`s keep music special. F—Spotify’: on-demand streaming and the controversy over artist royalties. Creative Industries Journal, 8(2), 177-189.
    Matthews, T., Liao, K., Turner, A., Berkovich, M., Reeder, R., & Consolvo, S. (2016, May). " She`ll just grab any device that`s closer" A Study of Everyday Device & Account Sharing in Households. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 5921-5932).
    Morris, J. (2011). Sounds in the cloud: Cloud computing and the digital music commodity. First Monday.
    Obada-Obieh, B., Huang, Y., & Beznosov, K. (2020, April). The burden of ending online account sharing. In Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (pp. 1-13).
    Oxford Analytica. (2022). US streaming services face subscription challenges. Emerald Expert Briefings, (oxan-db).
    Rochet, J. C., & Tirole, J. (2006). Two‐sided markets: a progress report. The RAND journal of economics, 37(3), 645-667.
    Sailaja, N., & Fowler, A. (2022, June). An Exploration of Account Sharing Practices on Media Platforms. In ACM International Conference on Interactive Media Experiences (pp. 141-150).
    Santos, M., & Schlesinger, W. (2021). When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services. Spanish Journal of Marketing-ESIC.
    Spilker, H. S., & Colbjørnsen, T. (2020). The dimensions of streaming: toward a typology of an evolving concept. Media, Culture & Society, 42(7-8), 1210-1225.
    Thomas, R. (2021). Password Sharing and Online Dispute Resolution Systems. Bus. Entrepreneurship & Tax L. Rev., 5, 147.
    Thomes, T. P. (2013). An economic analysis of online streaming music services. Information Economics and Policy, 25(2), 81-91.
    Tolotti, M., & Yepez, J. (2020). Hotelling-Bertrand duopoly competition under firm-specific network effects. Journal of Economic Behavior & Organization, 176, 105-128.
    Tryon, C. (2015). TV got better: Netflix’s original programming strategies and the on-demand television transition. Media Industries Journal, 2(2).
    Vonderau, P. (2019). The Spotify effect: Digital distribution and financial growth. Television & New Media, 20(1), 3-19.
    Walsh, P., & Singh, R. (2021). Determinants of Millennial behavior towards current and future use of video streaming services. Young Consumers.
    Wikström, P. (2020). The music industry: Music in the cloud. John Wiley & Sons.
    Wlömert, N., & Papies, D. (2016). On-demand streaming services and music industry revenues—Insights from Spotify`s market entry. International Journal of Research in Marketing, 33(2), 314-327.
    Zhang, W., & Challis, C. (2020, September). Automatic Identification of Account Sharing for Video Streaming Services. In International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems (pp. 162-173). Springer, Cham.
    Zhang, W., & Challis, C. (2022). Towards addressing unauthorized sharing of subscriptions. Applied Intelligence, 1-13.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110258033
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    803301.pdf4530KbAdobe PDF20View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    著作權政策宣告 Copyright Announcement
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback