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    Title: 台北市傳統市場導入電子支付政策之執行評估
    Implementation Evaluation of Electronic Payment Policy in Taipei Traditional Markets
    Authors: 劉郁辰
    Liu, Yu-Chen
    Contributors: 董祥開
    Dong, Hsiang-Kai
    劉郁辰
    Liu, Yu-Chen
    Keywords: 電子支付
    傳統市場
    政策執行
    執行評估
    科技賦能與限制理論
    Date: 2023
    Issue Date: 2023-09-01 15:50:43 (UTC+8)
    Abstract: 電子支付近年來廣為大眾所接受,消費型態產生快速的轉變,逐漸形成民眾消費時的支付習慣,取代原先的現金交易。2018年時任臺北市長柯文哲提出「無現金城市」的理念,推動的創新政策即包含在臺北市傳統市場導入電子支付。本研究使用執行評估為總體架構,作為理解傳統市場導入電子支付之執行過程。其次,在執行評估的框架下,利用科技賦能與限制理論(TACT)找出影響傳統市場攤商使用電子支付意願之促進與抑制因素。本研究結論傳統市場導入電子支付之科技賦能包含:提升傳統市場之服務品質、傳統市場攤商與電子支付業者形成網絡關係、透過電子支付業者的自有平台向外部受眾宣傳、接觸新受眾和拓展活動領域、地下經濟透明化;而傳統市場導入電子支付之科技限制則包含:缺乏軟硬體設備與處理科技之人力、年長攤商排斥,學習和處理新科技困難、電子支付品牌眾多,整合困難、場域消費者使用率低,影響攤商操作電子支付之熟悉度、傳統市場組織組成複雜性高,缺乏整體規劃與戰略思維。本研究提出八項研究建議:(一)持續運用誘因類型政策工具引導攤商轉變交易習慣。(二)由臺北市政府提供電子支付之教育訓練。(三)加強政策傳播,鼓勵消費者至有提供電子支付之攤位消費。(四)簡化電子支付相關補助計畫之申請程序。(五)加速整合眾多的電子支付品牌。(六)電子支付APP更加人性化設計,以及提升客戶服務品質。(七)經濟政策和社會福利可多與電子支付結合。(八)持續改善傳統市場環境。
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    Description: 碩士
    國立政治大學
    公共行政學系
    106256011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106256011
    Data Type: thesis
    Appears in Collections:[公共行政學系] 學位論文

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