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    题名: 以奧迪台灣為例剖析臺灣豪華電動車市場的發展
    A study of EV market emergence in Taiwan using Audi Taiwan as an example
    作者: 郝子鈞
    Hao, Joshua
    贡献者: 尚孝純
    Shang, Shari
    郝子鈞
    Hao, Joshua
    关键词: 
    Battery Electric Vehicle
    Market Emergence
    Audi
    Taiwan
    日期: 2023
    上传时间: 2023-10-03 10:50:13 (UTC+8)
    摘要: Since the invention of automobiles, the industry has evolved constantly because of innovations and regulatory changes. However, throughout history, most passenger cars have been based on internal combustion engines. It was not until the Paris agreement in the recent decade did the industry start to heavily develop and launch zero emission powertrains. The battery electric vehicles (BEV) market grew tremendously within a very short time between late 2010’s and 2022 in Taiwan based on retail volume and number of BEV models available. In late 2010, there were no direct current (DC) fast charging networks, no regulation guidelines on standards of electric vehicles (EV) and no software or supporting businesses needed for BEV drivers. A few years later, the premium BEV market has thrived with growing infrastructure landscape and a strong local value chain.
    The formation of the market and the growth in Taiwan was a bottom-up approach with consumers and value chain suppliers going into the market prior to clear government policies and support programs. Despite the lack of holistic policies by the government, the ability for Taiwanese companies and businesses to pivot and fill empty business needs has made the growth of the market possible. Audi Taiwan is one of the first traditional manufacturers to bring BEV models into the Taiwanese market, but now faces strong challenges as more competitors are entering the market as it continues to develop and grow.
    參考文獻: Lin, S. H. (2018, November 13). Vehicle Fuel Economy Regulation in Taiwan. Industrial Technology Research Institute. https://www.globalfueleconomy.org/media/597465/12_chinesetaipei_vehicle-fe_itri_2018113-ok-_emily.pdf
     
    Biden-Harris Administration (2023, February 15). FACT SHEET: Biden-⁠Harris Administration Announces New Standards and Major Progress for a Made-in-America National Network of Electric Vehicle Chargers. The White House. https://www.whitehouse.gov/briefing-room/statements-releases/2023/02/15/fact-sheet-biden-harris-administration-announces-new-standards-and-major-progress-for-a-made-in-america-national-network-of-electric-vehicle-chargers/
     
    Lisa Martine Jenkins (2022, June 14). EVs could take off even faster than expected. Protocol. https://www.protocol.com/bulletins/ev-adoptions-rosiest-forecast-yet
     
    Thomas Gersdorf, Patrick Hertzke, Patrick Schaufuss, & Stephanie Schenk (2020, July 17). McKinsey Electric Vehicle Index: Europe cushions a global plunge in EV sales. McKinsey & Company. https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/mckinsey-electric-vehicle-index-europe-cushions-a-global-plunge-in-ev-sales
     
    Colin McKerracher (2022, December 9). Electric Vehicle Outlook 2023. BloombergNEF. https://about.bnef.com/electric-vehicle-outlook/
     
    陳信榮 (2019, January 14). 半吊子政策 電動化恐壓垮台灣汽車業. 中時新聞網. https://www.chinatimes.com/newspapers/20190114000275-260204?chdtv
     
    連柏翰 (2021, August 11). 拜登電動車政策與世界局勢合流,台灣政策卻快看不到車尾燈了. Citi Orange. https://buzzorange.com/citiorange/2021/08/11/taiwan-electric-car-policy/
     
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    張旭 (2023, January 17). 2022年度臺灣汽車市場銷售報告:電動車Top 10. U-Car. https://news.u-car.com.tw/news/article/73661
     
    張旭 (2021, August 27). 目標2023年後續建TPC充電樁、但引進新車仍為CCS2,國內Tesla提報TPC規格予國家標準審核委員會. U-Car. https://news.u-car.com.tw/news/article/67550
     
    透明化安裝方案同步啟動,國內Audi推出11kW家用充電. (2021, September 7). U-Car. https://news.u-car.com.tw/news/article/67681
     
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    陸奕夫 (2020, December 9). 新增55 quattro Advanced車型、建議售價304萬元起,Audi e-tron、e-tron Sportback上市. U-Car. https://news.u-car.com.tw/news/article/64410
     
    陳慶峰 (2017, August 29). 展演Luxgen S3 EV+自動駕駛科技,台灣汽車科技創新發展高峰會. U-Car. https://news.u-car.com.tw/news/article/38742
     
    張旭 (2021, April 28). 國內官網預告4月30日公布,BMW iX與i4將釋出預售方案. U-Car. https://news.u-car.com.tw/news/article/65828
     
    明翰 (2021, May 27). 電動車牌照稅免徵原訂2021年12月31日結束,財政部急預告修法擬再延長4年至2025年底. U-Car. https://news.u-car.com.tw/news/article/66182
     
    驚動AIT出面?Tesla改走 CCS2充電規格的背後故事. (2021, July 5). U-Car. https://news.u-car.com.tw/news/article/66770
     
    國家發展委員會 (2022, March 30). 2050淨零排放路徑及策略總說明. https://www.ndc.gov.tw/Content_List.aspx?n=6BA5CC3D71A1BF6F
     
    Audi e-tron 打造台灣純電生活圈. (2021, January 14). 奧迪台灣新聞中心. https://www.audi.com.tw/tw/web/zh/newscenter/news-2021-01-06/0114.html
     
    Audi 純電生活圈. (2019, June 28). 奧迪台灣新聞中心. https://www.audi.com.tw/tw/web/zh/e-mobility.html
     
    高敬原 (2020, December 9). 奧迪在台推首款電動車e-tron,拚5年後市占達3成!如何攜手各界佈局友善環境?. 數位時代. https://www.bnext.com.tw/article/60455/audi-e-tron-taiwan
     
    新創品牌OASIS 成奧迪充電夥伴. (2020, December 13). EVOASIS. https://www.evoasis.com.tw/latestnews/2cefe310-f22f-4bd1-8585-46da341708cc
     
    充電插頭大不同. (2019, December 10). EVOASIS. https://www.evoasis.com.tw/chargingknowedge/b20a9920-a1d9-4a2d-af33-7cf8d58e3352
     
    電動車在台趨勢你夠了解嗎?. (2021, August 16). EVOASIS. https://www.evoasis.com.tw/chargingknowedge/cb210193-ad88-43a8-8128-4d5600c4b9bf
     
    Noodoe and Audi Create Successful Program in Taiwan With Audi e-tron; Program Provides Audi e-tron Owners EV Charging Network, Covering Home/Public/Car Dealerships. (2020, July 21). Noodoe. https://www.noodoe.com/press/noodoe-and-audi-create-successful-program-in-taiwan-with-audi-e-tron-program-provides-audi-e-tron-owners-ev-charging-network-covering-home-public-car-dealerships
     
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    Chen, T. (2022, August 13). 2022 上半年台灣各縣市充電站統計:嘉南台東大躍進,桃園要加油了. DDCAR. https://www.ddcar.com.tw/article/30496
     
    游鎧丞 (2020, December 9). 台灣「最快」充電站加持!奧迪電動車e-tron「304萬元起」開賣. ETtoday車雲. https://speed.ettoday.net/news/1872887
     
    游鎧丞 (2019, March 25). 奧迪電動車e-tron無預警在台現身 福斯集團「e動中心」玩真的. ETtoday車雲. https://speed.ettoday.net/news/1407352
     
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    What is PESTLE Analysis? An Important Business Analysis Tool. (2023, March 8). PESTLE ANALYSIS. https://pestleanalysis.com/what-is-pestle-analysis/
     
    Porter, M. E. (2011, February 12). The five forces. Harvard Business School. https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933003
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933003
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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