政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/148234
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 111300/142216 (78%)
造访人次 : 48304897      在线人数 : 407
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/148234


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/148234


    题名: How much is too much? The nonlinear link between emotional arousal and review helpfulness
    作者: 周彥君
    Chou, Yen-Chun
    贡献者: 資管系
    关键词: Review helpfulness;Online review;Arousal;Valence;User-generated content
    日期: 2023-12
    上传时间: 2023-11-29 16:31:55 (UTC+8)
    摘要: Online reviews affect consumer purchase decisions and become prevalent in different sectors. Platforms elicit useful reviews by allowing consumers to vote for helpfulness. The link between review features and review helpfulness hence has been a topic of broad interest in information systems (IS) and Internet commerce. Psychological science studies show that expressed emotions in information – valence and arousal significantly influence receivers' engagement and valuation. Unlike valence (negative or positive) that is widely-analyzed, emotional arousal is a less-studied attribute of online reviews. This study presents a careful account of the nonlinear link between emotional arousal and review helpfulness. Following a rigorous procedure of theorizing and testing nonlinear relationships (Haans et al. 2016), we articulate latent mechanisms leading to an inverted U-shaped association and how valence would moderate the nonlinear effect of review arousal. We analyze reviews on experience goods from Yelp.com and find firm support for our hypotheses. The findings are triangulated using reviews on search goods from Amazon.com. While the nonlinear effect of review arousal and interactions with review valence are robust to both types of goods, an alternative moderation path of review valence on the inverted U-shaped relationship is observed. Our empirical study contributes to the literature by shedding lights on the dynamics among arousal, valence, review helpfulness, and product types, which illustrates a prototypical example to IS/e-commerce scholars on rigorously conceptualizing and estimating U-shaped links as well as their moderations.
    關聯: Decision Support Systems, Vol.175, 114035
    数据类型: article
    DOI 連結: https://doi.org/10.1016/j.dss.2023.114035
    DOI: 10.1016/j.dss.2023.114035
    显示于类别:[資訊管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML132检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈