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    Title: 運用數位媒體搭起台裔族群與其文化根源之橋樑
    Digital Bridges: Enhancing the Nexus between the Taiwanese Diaspora and their Cultural Heritage through Digital Media
    Authors: 蔡昀靜
    Tsai, Yunching
    Contributors: 蔡葵希
    Cook, Christine L.
    蔡昀靜
    Tsai, Yunching
    Keywords: 台灣僑民
    台灣移民
    台灣離散族群
    數位媒體
    YouTube
    族裔身份
    文化連結
    媒體習慣
    使用與滿足理論
    Taiwanese diaspora
    Taiwanese immigrants
    digital media
    YouTube
    ethnic identity
    cultural connection
    media habits
    content creation
    Uses and Gratification approach
    Date: 2023
    Issue Date: 2023-12-01 11:53:58 (UTC+8)
    Abstract: 本研究使用混合研究方法來探索台灣僑民與數位媒體(YouTube 為主)的關 係。藉由回答三個研究問題,研究僑民透過數位內容與台灣的聯繫;台灣相關內 容在他們身份建構中的作用;以及他們在 YouTube 上的媒體習慣。研究結果指出 數位媒體在促進文化認識和僑民間的重要性,此外,我們還發現「台灣」是二 代僑民身份建構的關鍵元素。在 YouTube 上,台灣僑民較偏好資訊性內容,因 此我們也提供媒體從業者在製作上的建議,期望量身打造的內容有助以加強僑 民的身份認同和深化與其文化根源的連結。他們不僅有促進文化交流的潛在優勢,更有機會拓展台灣媒體的能見度。
    This study employs a mixed-methods approach to explore the relationship between the Taiwanese diaspora and digital media, focusing on YouTube. Addressing three research questions, it investigates the diaspora's connection to Taiwan through digital content, the role of Taiwan-related content in identity construction, and their media habits on YouTube. Results highlight digital media's significance in fostering cultural understanding and connection among the diaspora. Additionally, we also found out “Taiwan” serves as a key element for second-generation diaspora in their identity construction. The study reveals a Taiwanese diaspora’s preference on YouTube and gives suggestions for media practitioner to engage with Taiwanese diaspora. We wish these approaches can strengthen diaspora’s ties to their cultural roots and potentially foster culture exchange in the global village and gain the visibility of Taiwanese media.
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    Description: 碩士
    國立政治大學
    全球傳播與創新科技碩士學位學程
    111zm1007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111ZM1007
    Data Type: thesis
    Appears in Collections:[全球傳播與創新科技碩士學位學程] 學位論文

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