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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149067


    Title: 愛揪國際學生活動企劃公司商業計劃書
    Business Plan of EduVersity: A Global Student Service and Event Company
    Authors: 唐藝萍
    Tang, I-Ping Elisa
    Contributors: 蔡政憲
    Tsai, Cheng-Hsien (Jason)
    唐藝萍
    Tang, I-Ping Elisa
    Keywords: study abroad
    international student
    cross-cultural transition
    socio-cultural adaptation
    educational tourists
    experiential learning
    Date: 2023
    Issue Date: 2024-01-02 15:38:08 (UTC+8)
    Abstract: This business plan introduces EduVersity, a specialized event and student service company designed to address the socio-cultural adaptation needs of international students in Taiwan. Our main focus is on providing essential services and resources, including language skills, social events, and organized tours, aimed at fostering a sense of community among international students.

    Through a comprehensive market analysis utilizing both secondary and primary data, EduVersity identifies their key challenges as loneliness, isolation, and language barriers. The business opportunity lies in addressing these challenges, positioning EduVersity as the pragmatic choice for international students who are also known as educational tourists. The overarching goal is to enhance their non-academic experience, assist universities in elevating overall institutional quality, and furthermore taking part in civil diplomacy.

    Recognizing the pivotal role of socio-cultural adaptation in academic success, EduVersity places a strong emphasis on providing emotional value, acknowledging its substantial impact on student satisfaction. The company envisions replicating its successful model in other key Asian study destinations and the following report serves the purpose of presenting a business plan tailored for our pilot destination, Taiwan. Financial assessments indicate that it can reach a break-even point with a 13% market share. In the second year, positive income is anticipated, along with an expected return on equity of 17.51%, contingent upon the goal of attaining a 30% market share by the fifth year.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    110933014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110933014
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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