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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/149534


    Title: 探討外銷國家選定之策略：以個案S公司為例
    Strategies for Entry Country Selection - A Case Study on S Company
    Authors: 侯冠良
    Hou, Kuan-Liang
    Contributors: 黃國峯
    Huang, Kuo-Feng
    侯冠良
    Hou, Kuan-Liang
    Keywords: 外銷國家選定
    鑽石模型
    深度訪談法
    Export market selection
    Diamond model
    In-depth interview
    Date: 2024
    Issue Date: 2024-02-01 11:10:02 (UTC+8)
    Abstract: 台灣市場在先天規模有限的條件下，各企業為尋求永續經營的目標下，紛紛投向外銷市場。然而近年來中小企業出口佔比逐年下降，其主要的原因除了本身的競爭力外，主要是無有效與快速的海外市場評估方法，來協助中小企業快速有效率選擇外銷國家，本研究提出以鑽石模型理論作為外銷市場評估的架構，其方法係選定參考企業以深度訪談法作理論適配性分類與分析，並以次級資料佐證其選擇進入條件是否符合目標。以本論文對個案S公司研究為例，本論文理論符合選擇外銷市場的條件。此外，S公司對於外銷市場的評估亦符合國外市場的進入模型，皆可作為中小企業國際化時進入國際市場的參考。建議中小企業運用本研究理論工具評估潛在外銷市場，善用外部資源，選擇與定位相匹配的利基市場，本研究結果可供中小企業外銷國家選定時參照。
    With inherent limitations in the domestic market size, Taiwanese companies seek to tap into export markets as part of their sustainability strategy. However, in recent years, small and medium enterprises (SMEs) have seen a decline in export shares, mainly due to lacking competitiveness and an efficient overseas market evaluation system to facilitate their selection of export destinations. This study proposes to use Porter’s Diamond Model as an analytical framework for market assessment and applies in-depth interviews to examine the applicability of this model on the case company. Taking Company S as a case study, the analytical process of export market selection was found to be compatible with the Diamond Model theory. Moreover, Company S’s evaluation criteria for export markets also conforms with international market entry models. The findings can serve as references for SMEs when expanding overseas. It is advisable for SMEs to leverage this research framework to appraise potential export destinations, make good use of external resources, and select niche markets that match their positioning and offerings. The outcomes of this study provide practical guidelines for SMEs in determining their export countries.
    Reference: 一、中文文獻：
    1.經濟部中小及新創企業署，(2023).2023中小企業白皮書.
    2.經濟部中小企業處，(2018).2018中小企業白皮書.
    3.谷浦孝雄，北村かよ子& 雷慧英， (1992).台灣的工業化：國際加工基地的形成.人間出版社.
    4.張為詩，(2010).土耳其市場商機及拓銷策略調查報告.中華民國對外貿易發展協會.
    5.華紹強，(2015).土耳其重點產業商機探討.外貿協會、台灣貿易中心.
    6.華紹強，(2016).中近東利基產業商機解密-伊朗、土耳其.外貿協會、台灣貿易中心.
    7.亞當•布蘭登伯格、貝利•奈勒波夫，(2017).競合策略：商業運作的真實力量.雲夢千里文化
    二、 英文文獻：
    1. Alstyne， M. W. V.， Parker， G. G.， & Choudary， S. P. 2016. “Pipelines， Platforms， and the New Rules of Strategy.” Harvard Business Review， 94(4): 54-62.
    2. Bosse， D. A.， & Coughlan， R. 2016. “Stakeholder Relationship Bonds.” Journal of Management Studies， 53(7): 1197-1222.
    3. Porter， M. E. (1990). The Competitive Advantage of Nations. Harvard Business Review， 68(2)， 73-93.
    4. Porter， M. E. (1998). Clusters and the New Economics of Competition. Harvard Business Review， 76(6)， 77-90.
    5. Porter， M. E. (2008). On competition. Harvard Business Press.
    6. Boyce， C. and Neale， P. (2006)， Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International.
    7. Johnson， J. M. (2002). In-depth interviewing. Handbook of interview research: Context and method， 103-119.
    8. Johanson， Jan， & Vahlne， J.-E. .(1977). The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments. Journal of international business studies， 23–32.
    9. Root， F. R. .(1987). Foreign Market entry strategies(AMACOM， New York) Google Scholar.
    10. Root， Franklin R. .(1994). Entry strategies for international markets. Lexington books Lexington， MA.
    11. Miller， M. M. .(1993). The 10-Step Road Map to Success in Foreign Markets. Journal of International Marketing， 1(2)， 89–106.
    12. Lampa， P.， & Nilsson， L. .(2004). Born Globals-A New Phenomenon in the Field of Internationalisation.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    111932044
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111932044
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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