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| Title: | 超越傳統美感：探索 ASMR 和感官設計， 為美容產品提供全方位的保健體驗
Beyond Traditional Aesthetics: Exploring ASMR and Sensory Design for Holistic Wellness Experiences in Beauty Products |
| Authors: | 李雅妮
Likhitworasak, Yaninee |
| Contributors: | 劉秀明
Liu, Sandra
李雅妮
Likhitworasak, Yaninee |
| Keywords: | ASMR
感官行銷
消費行為
美容
廣告
ASMR
Sensory Marketing
Consumer Behavior
Beauty
Advertising |
| Date: | 2024 |
| Issue Date: | 2024-06-03 11:41:00 (UTC+8) |
| Abstract: | Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences.
Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement.
Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences.
Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933046 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933046 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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