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| Title: | 虛擬電廠聚合商營運模式之影響因素
Impact Factors of Business Model of the Virtual Power Plant Aggregator |
| Authors: | 鄭仲凱
Cheng, Chung-Kai |
| Contributors: | 許志義
吳學良
Hsu, Jyh-Yih
Wu, Hsueh-Liang
鄭仲凱
Cheng, Chung-Kai |
| Keywords: | 虛擬電廠
虛擬電廠聚合商
分散式能源資源
商業畫布
PESTLE分析
永續能源
Virtual Power Plant
VPP Aggregator
Distributed Energy Resources
Business Model Canvas
PESTLE Analysis
Sustainable Energy |
| Date: | 2024 |
| Issue Date: | 2024-08-05 13:35:59 (UTC+8) |
| Abstract: | 本研究主要探討虛擬電廠(Virtual Power Plant, VPP)聚合商之營運模式及 其經濟效益。隨著全球能源轉型的推進，虛擬電廠作為整合分散能源資源 (Distributed Energy Resources, DERs)的重要工具，逐漸受到廣泛關注。本論 文運用商業畫布(Business Model Canvas)與PESTLE分析法，深入分析國內外 虛擬電廠聚合商的商業模式，並通過相關文獻與案例研究，提供對虛擬電廠發 展的全方位理解。
透過商業畫布系統化地描述虛擬電廠聚合商的價值主張、客戶群體、通
路、顧客關係、收益流、關鍵資源、關鍵活動、關鍵合作夥伴和成本結構。九
大要素共同構成虛擬電廠聚合商的核心運營模式。同時，本研究選取數個國內
外的虛擬電廠案例，包括歐洲、美國及亞洲的代表性虛擬電廠聚合商，進行深
入分析，探討在不同市場環境下的成功要素和挑戰。
PESTLE分析法則透過政治、經濟、社會、技術、法律和環境六個面向，評 估影響虛擬電廠發展的外部因素。藉由此方法，能夠識別出促進或限制虛擬電 廠發展的關鍵因素。例如，政策支持和市場機制的成熟度在不同地區存在顯著 差異，直接影響虛擬電廠的商業化進程。
本研究發現:虛擬電廠聚合商的商業模式在不同市場環境中具有多樣性和
適應性。例如，在歐洲市場，嚴格的環保法規和高比例的永續能源促使虛擬電
廠迅速發展，而在台灣等新興市場，政策支持和市場機制仍屬萌芽階段，尚待
進一步完善之。透過對國內外案例的比較，本研究發現成功的虛擬電廠聚合商
能夠靈活應對電源結構迅速改變為間歇性太陽能與風力發電的外在挑戰，積極
參與市場機制建立，並利用技術創新提升運營效率。
This thesis mainly explores the business models and economic benefits of Virtual Power Plant (VPP) aggregators. With the advancement of the global energy transition, VPPs, as an essential tool for integrating Distributed Energy Resources (DERs), have been receiving widespread attention. This paper employs the Business Model Canvas and PESTLE analysis to deeply analyze the business models of domestic and international VPP aggregators and, through relevant literature and case studies, provides a comprehensive understanding of the development of VPPs.
The Business Model Canvas systematically describes the value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures of VPP aggregators. These nine elements together constitute the core operational model of VPP aggregators. At the same time, this study selects several domestic and international VPP cases, including representative VPP aggregators in Europe, the United States, and Asia, for in-depth analysis, exploring the success factors and challenges in different market environments.
The PESTLE analysis assesses the external factors influencing the development of VPPs through six dimensions: Political, Economic, Social, Technological, Legal, and Environmental. This method helps identify the key factors that promote or restrict the development of VPPs. For example, policy support and the maturity of market mechanisms vary significantly across different regions, directly affecting the commercialization process of VPPs.
The thesis finds that the business models of VPP aggregators exhibit diversity and adaptability in different market environments. For instance, in the European market, strict environmental regulations and a high proportion of renewable energy have prompted the rapid development of VPPs. In emerging markets like Taiwan, policy support and market mechanisms are still in the nascent stages and require further improvement. Through a comparison of domestic and international cases, the study discovers that successful VPP aggregators can flexibly respond to external challenges, such as the rapid shift of power structures to intermittent solar and wind energy, actively participate in market mechanism establishment, and leverage technological innovations to enhance operational efficiency. |
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| Description: | 碩士
國立政治大學
經濟學系
110258045 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110258045 |
| Data Type: | thesis |
| Appears in Collections: | [經濟學系] 學位論文
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