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Title:	商業企劃書：台北複合式服飾咖啡廳 Business Plan for a Clothing Store Combined with a Coffee Shop in Taipei
Authors:	江幸蓉 Chiang, Hsing-Jung
Contributors:	吳文傑 Wu, Wen-Chieh 江幸蓉 Chiang, Hsing-Jung
Keywords:	服飾時尚流行穿搭咖啡 Clothing Fashion Trendy Outfit Coffee
Date:	2024
Issue Date:	2024-08-05 13:45:29 (UTC+8)
Abstract:	作為一個喜歡瀏覽服裝和探索咖啡廳的人，這份台北複合式服飾咖啡廳的商業企劃書旨在向台北的顧客推廣美麗的服飾和悠閒享受咖啡的生活。台北是一個現代大都市，時尚愛好者眾多，擁有繁忙現代和濃厚時尚的氛圍。這間複合式服飾咖啡廳希望不僅能提供優質的咖啡，讓忙碌的人們享受美好的咖啡時光，還會為台北喜愛簡約經典服裝風格的年輕學生和女性上班族提供多種時尚服裝。此外，該店將優先聘請具有良好時尚品味和咖啡知識的員工，以提升顧客體驗。該商業企劃書以三年為期，專注於核心商業價值、銷售與市場營銷以及財務，通過業務表現來展現。 As a person who enjoys browsing the latest clothing trends and exploring coffee, this Business Plan for a Clothing Store with Coffee in Taipei was created with the desire to promote beauty and a relaxed lifestyle to the customers in Taipei, a modern cosmopolitan and concentrated fashion center with a busy contemporary vibe and many fashion lovers. The store is expected to not only serve good quality coffee, allowing busy people to take a good coffee break, but also offer a wide variety of chic clothes for young students and office ladies in Taipei who love a simple, classic clothing style. Additionally, the store will prioritize hiring staff who possess a good sense of style and coffee knowledge to elevate client journey. The business plan is based on a three-year period, focusing on core business values, sales and marketing, and finance as demonstrated through business performance.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933020
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107933020
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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