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https://nccur.lib.nccu.edu.tw/handle/140.119/153087
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| Title: | 探索韓國汽車巨頭在美國的成功:現代汽車集團的案例研究
Exploring the Korean Motor Giant's Success in the USA: A Case Study of the Hyundai Motor Group |
| Authors: | 李宣優
Lee, Sun Woo |
| Contributors: | 傅浚映
Fu, Jyun-Ying
李宣優
Lee, Sun Woo |
| Keywords: | 汽車產業
現代汽車
美國市場
本地化
策略管理
Automobile Industry
Hyundai Motor
U.S. Market
Localization
Strategic Management |
| Date: | 2024 |
| Issue Date: | 2024-09-04 13:47:27 (UTC+8) |
| Abstract: | This thesis delves into the dynamic and evolving landscape of the global automobile industry, focusing on Hyundai Motor Group's (HMG) operations and strategies in the American market. It starts with an overview of the global automobile industry's history and recent market trends; the paper transitions into an introduction to HMG, highlighting its history and the range of motor brands under its umbrella. The analysis section comprehensively examines the American automobile market, emphasizing its critical importance to global automakers. It presents an overview of HMG's presence and performance in the U.S., current market situations and trends, and the main competitors. The core of the thesis identifies the key factors contributing to HMG's success in the U.S. market. These include the company's main strengths, such as superior quality management, a diverse product portfolio, and cost performance. Then, the paper further explores HMG's strategic approaches in the U.S. through the American localization strategy, including local production, product development, and marketing, as well as effective talent management to implement it. Despite its strengths and strategy, the thesis also addresses significant challenges HMG faces, such as improving brand perception. In conclusion, the paper discusses whether HMG can maintain its competitiveness and emerge as a market leader in the next generation of the automotive industry. Overall, the thesis provides insights into HMG's potential to shape the future of global automotive markets through a detailed overview, analysis, and strategic evaluation. |
| Reference: | Figure 1:
- Good Car Bad Car. (2024). Hyundai U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/hyundai-us-sales-figures/
- Good Car Bad Car. (2024). Kia U.S. Sales Figures. Retrieved from https://www.goodcarbadcar.net/kia-us-sales-figures/
Figure 2:
- Good Car Bad Car. (2023, October 4). 2023 US Auto Sales Figures – by brand (Brand rankings) | GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/
Figure 3:
- 2024 U.S. Initial Quality Study (IQS). (2024, June 27). J.D. Power. https://www.jdpower.com/business/press-releases/2024-us-initial-quality-study-iqs
General References:
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- Hyundai Motor Manufacturing Alabama Builds its 5 Millionth Vehicle. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-manufacturing-alabama-builds-its-5-millionth-vehicle-0000000487
- Hyundai Motor to top global car sales by 2030: Infineon - (Pulse). (n.d.). Pulse. https://pulse.mk.co.kr/news/english/10929226
- Hyundai Motor Unveils Design of All-Electric IONIQ 6, Electrified Streamliner with Mindful Interior Design. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-unveils-design-of-all-electric-ioniq-6%252C-electrified-streamliner-with-mindful-interior-design-0000000080
- Hyundai Motor and legendary designer Giorgetto Giugiaro collaborate to rebuild original 1974 Pony Coupe concept. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-and-giorgetto-giugiaro-collaborate-to-rebuild-original-1974-pony-coupe-concept.html
- Hyundai Motor Group breaks ground on Metaplant America Dedicated EV and battery Plant. (n.d.). https://www.hyundai.news/eu/articles/press-releases/metaplant-america-dedicated-ev-and-battery-plant.html
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- Jo, H. J. (2010, June). The Hyundai Way: The evolution of a production model. Global Asia. https://www.globalasia.org/v5no2/feature/the-hyundai-way-the-evolution-of-a-production-model_hyung-je-jo
- Kan, H.W. (2023, December 27). Hyundai, Kia hybrid sales hit record high - The Korea Herald. The Korea Herald. https://www.koreaherald.com/view.php?ud=20231227000572
- Kim, C., Jeong, J. H., & Jo, H. J. (2021). Detecting dynamic changes in Hyundai Motor’s parts supply system as an industry latecomer: The quasi-vertical integration of internal and external networks. Journal of Asian Sociology, 50(1), 55-89. https://doi.org/10.21588/dns.2021.50.1.004
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- Teece, D. J. (2022, November 21). The transformation of Hyundai Motor Company to a “Big Three” (American) automobile company. California Management Review. https://cmr.berkeley.edu/2022/11/the-transformation-of-hyundai-motor-company-to-a-big-three-american-automobile-company/
- Wayland, M. (2024, April 5). Hyundai’s Genesis brand is a dark horse in U.S. luxury vehicle market. CNBC. https://www.cnbc.com/2024/04/05/hyundais-genesis-brand-is-a-dark-horse-in-us-luxury-vehicle-market.html |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933043 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933043 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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