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    題名: Instagram AR遊戲濾鏡的動保議題效果研究:以紫斑蝶為例
    The Effectiveness of Instagram AR Game-based Filters for Animal Protection Issues: AR Game-based Filters Designed for Conservation Issue Of the Purple Crow Butterfly as an Example
    作者: 江昀蒨
    Chiang, Yun-Chien
    貢獻者: 林日璇
    Lin, Jih-Hsuan
    江昀蒨
    Chiang, Yun-Chien
    關鍵詞: 擴增實境
    Instagram濾鏡
    環境教育
    紫斑蝶
    遊戲設計
    Augmented Reality
    Instagram Filters
    Environmental Education
    Purple Crow Butterfly
    Game Design
    日期: 2025
    上傳時間: 2025-06-02 14:39:16 (UTC+8)
    摘要: 近年來,社群媒體平台上的擴增實境(AR)濾鏡已成為吸引用戶參與與推廣社會議題的有趣工具。本研究以Instagram限時動態中的AR遊戲濾鏡為出發點,探討其作為環境動物教育媒介的可能性,聚焦於台灣特有的保育物種──紫斑蝶。透過結合互動式敘事與遊戲化設計,該濾鏡旨在提升大眾對生態議題的關注,並促進行為改變。研究透過質性訪談蒐集使用者的情感與認知反應,分析其互動體驗所帶來的影響。結果顯示,AR遊戲濾鏡有助於培養同理心,並強化使用者對環境動物保育議題的連結。
    In recent years, augmented reality (AR) filters on social media platforms have emerged as powerful tools for users and promoting social causes. This study explores the use of Instagram Story AR game filters as an innovative medium for environmental and animal protection education, focusing on the endangered Purple Crow Butterfly in Taiwan. By adding interactive and playful game mechanics, the Instagram filter aims to raise public awareness of environmental and animal protection issues and encourage behavioral change. This study investigated the emotional and cognitive responses arising from the filter experience through qualitative interviews with users. The results showed that the AR game filters were effective in promoting empathy and strengthening users' connection to issues of wildlife conservation.
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    描述: 碩士
    國立政治大學
    全球傳播與創新科技碩士學位學程
    111ZM1033
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111ZM1033
    資料類型: thesis
    顯示於類別:[全球傳播與創新科技碩士學位學程] 學位論文

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