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| Title: | 瑞士工業電腦市場的發展策略 - 以S公司為例
Development Strategy of the Swiss Industrial Computer Market - A Case Study of Company S |
| Authors: | 王奕文
Wen, Wang Yi |
| Contributors: | 尚孝純
張欣綠
Shari S. C. Shang
Yi-Hui Lee
王奕文
Wang Yi Wen |
| Keywords: | 工業電腦
瑞士市場
ODM策略
智慧製造
供應鏈管理
技術創新
Industrial PC
Swiss market
ODM strategy
Smart manufacturing
Supply chain management
Technological innovation |
| Date: | 2025 |
| Issue Date: | 2025-06-02 14:46:38 (UTC+8) |
| Abstract: | 當前，全球工業電腦（Industrial PC, IPC）市場正處於智慧製造與數位轉型的關鍵階段，瑞士憑藉其高度發展的精密製造業與創新驅動的產業政策，成為工業電腦技術應用的重要市場。然而，瑞士市場對工業電腦產品的技術標準、品質要求與供應鏈穩定性皆極為嚴格，使新進企業面臨極高的市場准入門檻。本研究聚焦於S 公司如何透過技術創新、ODM 策略與本地化經營模式，在瑞士工業電腦市場中建立競爭優勢，並探討影響其市場拓展與銷售績效的關鍵因素。
本研究採用質性研究方法，透過深度訪談瑞士當地企業代表、系統整合商（SI）及產業專家，結合文獻分析與個案研究，全面解析S 公司在瑞士市場的發展策略。研究發現，S 公司成功進入瑞士市場的核心策略包括：(1) 高度客製化產品設計——透過模組化設計與工業級耐用性技術，確保產品符合瑞士市場的精密製造、醫療設備與自動化產業需求；(2) 策略性本地化佈局——與瑞士當地企業F 公司建立長期合作夥伴關係，提高市場認知度與信任度，並透過當地系統整合商提升市場滲透率；(3) 供應鏈管理與長期技術支援——確保穩定供貨與即時技術服務，以符合瑞士企業對10 年以上設備生命周期的需求；(4) 市場滲透與品牌信譽累積——參與瑞士工業展覽與技術論壇，強化品牌認知，並透過提供長期測試機會降低客戶採購風險。
此外，S 公司在瑞士市場的競爭優勢建立在其ODM 策略與技術整合能力之上。S 公司成功開發具備高精準度、低功耗與高耐用性的工業電腦解決方案，滿足瑞士市場對智慧製造與節能永續的技術需求。本研究進一步指出，S 公司未來可透過拓展產品線至醫療設備與長照市場、深化AIoT 應用，以及強化當地技術支援網絡，以持續提升市場競爭力。
本研究不僅提供S 公司在瑞士市場成功佈局的實證分析，亦為其它有意進入瑞士或歐洲高端工業電腦市場的企業提供參考。未來研究可進一步探討瑞士市場內其他競爭企業的商業模式，並結合量化分析評估工業電腦市場在智慧製造趨勢下的發展潛力。
The global industrial PC (IPC) market is currently at a critical juncture in smart manufacturing and digital transformation. Switzerland, with its highly developed precision manufacturing industry and innovation-driven industrial policies, has become a key market for industrial PC applications. However, Switzerland’s stringent technical standards, quality requirements, and supply chain stability expectations create significant market entry barriers for new entrants. This study focuses on how Company S has established a competitive advantage in the Swiss industrial PC market through technological innovation, an ODM strategy, and localized business operations. It also explores key factors influencing the company’s market expansion and sales performance.
This research adopts a qualitative methodology, integrating in-depth interviews with representatives of Swiss enterprises, system integrators (SI), and industry experts, combined with literature analysis and case study research, to comprehensively examine Company S’s development strategies in Switzerland. The findings indicate that Company S’s successful market entry is attributed to four core strategies:
(1) Highly customized product design—Leveraging modular design and industrial-grade durability technologies to meet the needs of precision manufacturing, medical equipment, and automation industries in Switzerland;
(2) Strategic localization strategy—Establishing long-term partnerships with local Swiss firms such as Company F to enhance market recognition and credibility, while utilizing local system integrators to increase market penetration;
(3) Supply chain management and long-term technical support—Ensuring stable supply and immediate technical assistance to align with Swiss enterprises’ demand for equipment lifecycle support exceeding ten years;
(4) Market penetration and brand reputation development—Participating in Swiss industrial exhibitions and technical forums to strengthen brand awareness and offering long-term testing opportunities to reduce customers’ procurement risks.
Furthermore, Company S’s competitive advantage in Switzerland is built upon its ODM strategy and technological integration capabilities. The company has successfully developed industrial PC solutions with high precision, low power consumption, and superior durability to address Switzerland’s demand for smart manufacturing and energy-efficient, sustainable technologies. This study further suggests that Company S can enhance its market competitiveness by expanding its product line into medical and long-term care equipment, deepening AIoT applications, and strengthening local technical support networks.
This study provides empirical insights into Company S’s successful market positioning in Switzerland and serves as a reference for other industrial PC companies aiming to enter the Swiss or broader European high-end market. Future research may further explore the business models of other competitors in the Swiss market and incorporate quantitative analysis to assess the growth potential of the industrial PC sector in the era of smart manufacturing. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932094 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932094 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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