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    Title: 電動車至家庭(V2H)三層商業模式畫布分析
    Analysis of the Triple Layered Business Model Canvas of Vehicle-to-Home (V2H)
    Authors: 劉亮廷
    Liu, Liang-Ting
    Contributors: 許志義
    吳學良

    劉亮廷
    Liu, Liang-Ting
    Keywords: V2H
    雙向充電樁
    商業模式畫布
    分散式能源
    電動車
    V2H
    Bidirectional EV Charger
    Business Model Canvas
    Distributed Energy
    EV
    Date: 2025
    Issue Date: 2025-08-04 12:50:11 (UTC+8)
    Abstract: 本研究呼應經濟部百《臺灣2050淨零轉型關鍵戰略行動計畫》中所提出的政策方向,聚焦百台灣V2H商業模式分析。研究方法為,運儲商業模式畫布(Business Model Canvas),建立一套結構化的工具,幫助台灣V2H充電樁業者快速看到其價值創造的綠貌,並結合三層商業模式畫布(Triple Layered Business Model Canvas)進行系、化分析,補足原始商業畫布在揭範企業「企業環境永續」、「企業區會責任」上的不足。此外,研究亦以森耀能源範場案域作為佐證,強化理論示實務案例中連結。結果顯範,在經濟面,V2H充電樁可提供緊急備轉、降低家庭儲電成本的價值主張,業者可以利儲訂閱制服務降低消費者初期投入,並創造穩定現金流;環境面,V2H充電樁能有效提升能源效率示碳排減量,惟其在材料取得、製造過程及電池管理等環節應審慎處理 ,則存在在潛在的環境風險;區會面,V2H強化了公私協力框架,推動整體區會「能源自主」、「能源共享」文化轉變,帶來正的外部效益。綜合三層畫布評估,本研究從V2H在台灣發展上的三大痛點「低電價政策」、「充電樁標準不一」、「市域能見度低」著手,針對未來政策方向,提出「建立健綠的電價市域」、 「完善V2H設備規場」及「合作型範場區與」的政策建議,希冀能為產業業者、政策制定者提供推廣V2H產業的參考依據,促進台灣能源轉型的政策目標。
    This study echoes the policy direction outlined by Taiwan’s Ministry of Economic Affairs in the “Taiwan 2050 Net-Zero Emissions Transformation Strategy Action Plan,” focusing on the business model analysis of domestic V2H (Vehicle-to-Home) charging infrastructure providers. Utilizing the Business Model Canvas (BMC) as a structured framework, this research enables V2H stakeholders to visualize the complete picture of value creation. Furthermore, it integrates the Triple Layered Business Model Canvas (TBLMC) to systematically incorporate environmental sustainability and social responsibility—two dimensions often overlooked in traditional business modeling. The case of Sunshine Energy's (森耀能源) V2H demonstration site is included to strengthen the connection between theory and practice. The results indicate that, from an economic perspective, V2H systems offer value propositions such as emergency backup and reductions in household electricity costs. Operators can implement subscription-based services to lower consumers’ upfront costs and generate stable cash flows. From an environmental perspective, V2H improves energy efficiency and reduces carbon emissions, although attention must be paid to material sourcing, manufacturing, and battery management to avoid hidden environmental risks. From a social perspective, V2H promotes public-private collaboration, advancing the societal shift toward “energy autonomy” and “energy sharing,” thereby producing positive externalities.By assessing these three layers, this study identifies Taiwan’s major challenges to V2H development—low electricity pricing, lack of standardized charging interfaces, and limited market visibility. Accordingly, policy recommendations are proposed, including establishing a sound electricity pricing market, improving V2H equipment standards, and the implementation of cooperative demonstration communities. These suggestions aim to guide industry stakeholders and policymakers in advancing Taiwan’s energy transition objectives.
    Reference: 一、中文文獻:
    (一)期刊論文
    1.許志義、郭哲甫、蔡志祥、葉法家(2021) ,「電動公車至電網」營運模式成本有效性分析:以臺北市公車為例。《台灣能源期刊》 第八卷 第一期 第55-77頁
    2.許志義、蔡志祥、葉法家(2021) ,「電動汽車能能對電網售電營運模式中成本有效性分析」。《台灣能源期刊》 第八卷 第二期 第117-132頁
    3.許志義、賴慶家、陳宗薊 (2022) ,「電動車 V2G 市域的價值示展望 (上) 」。《發表百原子能核研所—能源簡析均台》(2022/7)
    4.許志義、賴慶家、陳宗薊 (2022) ,「電動車 V2G 市域的價值示展望 (下) 」。《發表百原子能核研所—能源簡析均台》(2022/7)
    5.許志義、黃俊凱(2023) ,「論歐盟配電系、調度分散式資源提供助助服務的模式」。《能源簡析》。
    6.陳聖岳、許志義(2023) ,「聚合商電動巴士到電網(B2G)商業模式分析」。《台灣能源期刊》,第10卷第3期﹝民112.12﹞,頁367-385,台北,經濟部能源局。(TSSCI期刊)
    7.邢紫佩、王守相、梅晓辉、赵海洲(2020) ,「考电动汽汽充充放动綠程功率 化率和儲户舒适度的V2H 调度策略」。Electric Power Automation Equipment Dianli Zidonghua Shebei. Vol 40, Issue 5, p70.
    8.陈仰、李欢、顾升波、马钟琛(2024) ,「湖湖资源源状及及提资技研研究展展」。《工程科学学报》
    (二)政府機構計畫報告
    1.許志義 、施恩、張芳慈(2024) ,經濟部能源科技研究發展計畫「評估V2X商業模式可能方向」。
    2.交通部(2023) ,臺灣2050淨零轉型「運具電動化及無碳化」關鍵戰略行動計畫。
    二、國外文獻
    1.Kamini Singh, Anoop Singh(2022). Behavioural modelling for personal and societal benefits of V2G/V2H integration on EV adoption. Appl. Energy 2022, 319, 119265.
    2.J Einolander, A Kiviaho, R Lahdelma(2024). Plug-In Electric Vehicle to Home (V2H) Operation Under a Grid Outage. Energy and Buildings, page(s): 2032 – 2041.
    3.I Minho Kwon, Sewan Choi (2016). An electrolytic capacitorless bidirectional EV charger for V2G and V2H applications. IEEE Transactions, Power Electronics. page(s): 6792 – 6799.
    4.K Chung, JH Ryu(2024). Economic Value Assessment of Vehicle-to-Home (V2H) Operation under Various Environmental Conditions. Energies, 17, 3828.
    5.Chunhua Liu, K. T. Chau, Diyun Wu, Shuang Gao(2013). Opportunities and Challenges of Vehicle-to-Home, Vehicle-to-Vehicle, and Vehicle-to-Grid Technologies. Proceedings of the IEEE, page(s): 2409 – 2427.
    6.Jide Niu, Xiaoyuan Li, Zhe Tian, Hongxing Yang,(2024) Uncertainty analysis of the electric vehicle potential for a household to enhance robustness in decision on the EV/V2H technologies. Applied Energy. page(s): 2409 – 2427.
    7.Osterwalder, A., Pigneur, Y., & Tucci, C. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the Association for Information Systems.
    8.Y Kudoh, R Motose, K Tahara, Y Genchi (2013). A potential CO2 reduction of vehicle to home system from life cycle perspective. 2013 World Electric Vehicle Symposium and Exhibition, IEEE (2013), pp. 1-10.
    9.Shanshan Liua , Alex Vlachokostasb , Eleftheria Kontou(2025). Leveraging electric vehicles as a resiliency solution for residential backup powerduringoutages. Energy, 318 (2025), Article 134613.
    10.D. Dosa, K. Hyer, K. Thomas, S. Swaminathan, Z. Feng, L. Brown(2012). To evacuate or shelter in place: Implications of universal hurricane evacuation policies on nursing home residents. J Am Med Dir Assoc, 13 (2) (2012), pp. 190.
    11.A Alsharif, CW Tan, R Ayop, A Dobi, KY Lau(2025). A comprehensive review of energy management strategy in Vehicle-to-Grid technology integrated with renewable energy sources. Sustain. Energy Technol. Assess., 47 art. no. 101439.
    12.Gong, J., Wasylowski, D., Figgener, J., Bihn, S., Rücker, F., Ringbeck, F., & Sauer, D. U. (2024). Quantifying the Impact of V2X Operation on Electric Vehicle Battery Degradation: An Experimental Evaluation. eTransportation, 20, 100316.
    13.Li, Y., Zhang, H., & Wang, X. (2025). Advancements in Bidirectional Charging Systems for Vehicle-to-Home Applications: Technical Challenges and Solutions. IEEE Transactions on Power Electronics, 40(3), pp. 1234-1246.
    14.Seyfettin Vadi, Ramazan Bayindir, Alperen Mustafa Colak, Eklas Hossain(2019). A Review on Communication Standards and Charging Topologies of V2G and V2H Operation Strategies.
    15.Alexandre Joyce, Raymond L. Paquin(2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production.
    16.Alexander Osterwalder, Yves Pigneur(2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
    17.Kempton, Letendre(1997). Electric Vehicles as a New Power Source for Electric Utilities. Transp. Res. D, 2 (3), pp. 157-175.
    18.Fernando Aguilar Lopez, Dirk Lauinger, François Vuille, Daniel B. Müller(2024). On the potential of vehicle-to-grid and second-life batteries to provide energy and material security. Nature Communications volume 15, Article number: 4179
    19.M Belrzaeg, M Abou Sif, E Almabsout, UA Benisheikh(2023). A comprehensive review on Vehicle-to-Home integration based on home and industrial perspective. International Journal of Frontiers in Engineering and Technology Research, 2023, 05(01), 080–088.
    20.Zhou, Y. Li., Z E Liu, Q. “A novel energy management strategy of hybrid electric vehicle via an improved TD3 deep reinforcement learning,” Energy, 2021, 224: 120118.
    (二) 政府機構計畫報告
    1.Fraunhofer ISE & Fraunhofer ISI(2024). Study on the “Potential of a full EV-power-system-integration in Europe & how to realise it. ”
    2.U.S. Department of Energy(2025). Vehicles-to-Grid Integration Assessment Report.
    3.The White House(2021). FACT SHEET: The Biden-⁠Harris Electric Vehicle Charging Action Plan.
    4.European Council(2023). Fit for 55.
    5.Australian Renewable Energy Agency(2025). National Roadmap for Bidirectional EV Charging.
    三、網路資源:
    1.InsightAce Analytic (2025). Bidirectional Electric Vehicle Charger Market Review Report.
    https://www.insightaceanalytic.com/report/bidirectional-electric-vehicle-charger-market/1830
    2.United States Department of Transportation (2025). INVESTING IN AMERICA: Biden-Harris Administration Announces $635 Million in Awards to Continue Expanding Zero-Emission EV Charging and Refueling Infrastructure
    https://highways.dot.gov/newsroom/investing-america-biden-harris-administration-announces-635-million-awards-ev-charging?utm_source=chatgpt.com
    3.Electrk (2025). PG&E customers can snag huge incentives on GM Energy charging products through a V2X pilot program.
    https://electrek.co/2025/03/13/pge-customers-incentives-gm-energy-charging-products-v2x-pilot-program/
    4.Global Growth Insight (2025). Energy Management V2H (Vehicle-To-Home) Power Supply Systems Market Size.
    https://www.globalgrowthinsights.com/market-reports/energy-management-v2h-vehicle-to-home-power-supply-systems-market-100861
    5.台灣電力企業聯合會 (2023). [國際資訊] 車聯網/V2X/V2G/雙向充放電/虛擬電廠/再生能源-BMW和Volvo等大車廠擴大應儲車聯網(V2X)技術
    http://www.tepa108.org.tw/news/more?id=00eb176114f14e29ae397ff9060bf05c
    6.Joint Office of Energy and Transportation. Workforce Development Resources.
    https://driveelectric.gov/workforce-development
    7.日本行政書士 (2025). CEV補貼(國家對充電基礎設施、V2H和車平的補貼)
    https://www.shigyo.co.jp/zh-TW/search_post/housing-subsidy/cev_subidy/v2h_hojokin/
    8.RECHARGE (2024). German telecoms giant to trial using excess green power to mine Bitcoin
    https://www.rechargenews.com/wind/german-telecoms-giant-to-trial-using-excess-green-power-to-mine-bitcoin/2-1-1735062?utm_source=chatgpt.com
    9.HASHRATE INDEX (2025). Top 10 Bitcoin Mining Countries of 2025
    https://hashrateindex.com/blog/top-10-bitcoin-mining-countries-of-2025/?utm_source=chatgpt.com
    10.GlobalPetrolPrice. Electricity prices by countries.
    https://www.globalpetrolprices.com/China/electricity_prices/
    11.Solar Choice (2025). Bidirectional EV Chargers Explained: V2G, V2H & V2L in Australia (2025 Guide)
    https://www.solarchoice.net.au/ev/charging/bidirectional-v2g-v2h-v2l
    12.Smart Energy (2024). Australia greenlights vehicle to grid household standards.
    https://www.smart-energy.com/industry-sectors/electric-vehicles/australia-greenlights-vehicle-to-grid-household-standards/
    13.Electrive (2024) E.ON introduces bidirectional charging.
    https://www.electrive.com/2024/12/03/e-on-introduces-bidirectional-charging/
    14.GridX. Energy management system.
    https://www.gridx.ai/knowledge/what-is-an-energy-management-system#rule-based-energy-management-system
    15.SHIZEN ENERGY. Shizen Connect completes one of Japan’s largest VPP demonstrations with EV charging and discharging.
    https://www.shizenenergy.net/en/2024/02/16/sc_ev_vpp_demo_complete24/?utm_source=chatgpt.com
    16.機械公會(2020). 工研院成立「臺灣電動車平電能補充產業技術推動聯盟」術,攜手產官研打團體戰,開啟電動車產業新未來
    https://www.automan.tw/tw/news-detail/News/taiwan-ev-energy-facility-alliance-2020-establish
    Description: 碩士
    國立政治大學
    經濟學系
    112258013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0112258013
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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