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| Title: | 臺灣人工牙根產業發展策略：以全球安聯科技為例
Strategic development of Taiwan’s dental implant industry: The case study of Alliance Global Technology co., Ltd. |
| Authors: | 張雅欣
Chang, Ya-Hsin |
| Contributors: | 黃國峯
張雅欣
Chang, Ya-Hsin |
| Keywords: | 人工牙根
品牌策略
國際市場拓展
Dental Implants
Brand Strategy
International Market Expansion |
| Date: | 2025 |
| Issue Date: | 2025-08-04 12:58:53 (UTC+8) |
| Abstract: | 台灣人工牙根市場早期主要由歐美與韓國進口品牌主導。為因應政府推動傳統產業升級轉型，財團法人金屬工業研究發展中心於2007年啟動高雄科學園區之生技醫療器材專區與高值齒科產業聚落計畫，推動人工牙根MIT（Made in Taiwan）國產製造與品牌發展。全球安聯科技股份有限公司即在此背景下成立，初期透過對進口品牌之反向工程、研讀國際植牙文獻，以及產官學研醫合作，成功建立起具本土特色的人工牙根品牌。
產品上市後，全球安聯積極取得國際市場認證，包括美國的美國食品藥物管理局( FDA )的510(k)、歐洲 CE認證(Conformite Europeenne)、中國國家藥品監督管理局( NMPA)，以及東南亞與印度地區等。然而，雖然具備這些認證只是國際拓展的起點，在市場已被歐美與韓國品牌所壟斷的情況下，要突破重圍、佔據一席之地，仍面臨極大挑戰。
自2008年成立以來，全球安聯憑藉董事長與全體員工的努力，在臺灣國產人工牙根品牌中已具一定知名度與接受度。如何持續深耕台灣市場，同時成功拓展國際市場，推廣MIT品牌與品質，是公司長期努力的目標。本研究透過個案分析，探討全球安聯面臨的市場挑戰與競爭壓力，並提出強化品牌價值與國際拓銷策略的建議，期能協助台灣人工牙根產業在國際市場中建立競爭優勢。
In the early stages, Taiwan’s dental implant market was primarily dominated by imported brands from Europe, the United States, and South Korea. In response to the government's initiative to upgrade and transform traditional industries, the Metal Industries Research & Development Centre (MIRDC) launched the Biomedical Device Zone and the High-Value Dental Industry Cluster Project in the Kaohsiung Science Park in 2007. This initiative promoted the domestic manufacturing and branding of Made-in-Taiwan (MIT) dental implants. In this context, Alliance Global Technology Co., Ltd. was established. Through reverse engineering of imported brands, in-depth study of international implantology literature, and collaborative efforts among industry, government, academia, and the medical field, the company successfully created a locally distinctive dental implant brand.
After the product launch, Alliance Global proactively pursued international certifications, including the U.S. FDA 510(k), European CE, China’s NMPA, as well as certifications across Southeast Asia and India. However, while acquiring these certifications is an essential first step, penetrating markets long dominated by European, American, and Korean brands remains a formidable challenge.
Since its establishment in 2008, Alliance Global, through the concerted efforts of its chairman and employees, has gained a certain level of recognition and acceptance as a domestic brand in Taiwan. The company continues to strive for further growth in the local market while expanding into international markets and promoting the value and quality of MIT-made products. This study uses a case analysis approach to examine the market challenges and competitive pressures faced by Alliance Global and proposes strategies to enhance brand value and international expansion. The ultimate goal is to assist Taiwan’s dental implant industry in building a sustainable competitive advantage in the global market. |
| Reference: | 中文文獻
1.衞生福利部國健康署官網(2023)，國民健康署106年國民健康訪問調查結果，取自https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=364&pid=13636
2.GII日商環球訊息市場調查報告(2024)，人工植牙·補綴的全球市場 - 市場考察，競爭情形，市場預測(2030年)。
3.中國醫藥創新促進會官網(2025)，取自https://www.phirda.com/artilce_30215.html?cId=4
4.中國國家醫保局官網統計資料(2025)，取自https://www.nhsa.gov.cn/art/2024/1/12/art_109_11954.html
5.中國新浪財經官網(2025)，取自https://www.managertoday.com.tw/glossary/view/15
6.植牙專家鄧允文醫師官網(2025)，取自http://deng.dnt.tw/implant_history.asp
7.台灣醫療器材協會，台灣醫療器材市場統計(2022)。
8.經濟部工業局，台灣生醫產業發展趨勢報告(2022)。
9.台灣貿易中心，台灣人工牙根市場及出口報告(2024)。 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
110932407 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110932407 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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