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    题名: 「讓心回家 - 新時代的全人健康營」商業計劃書
    The Heart's Homecoming: A New Age Village of Holistic Well-being
    作者: 簡鈞蔚
    Chien, Chun Wei
    贡献者: 陳嬿如
    翁嘉祥
    簡鈞蔚
    Chien, Chun Wei
    关键词: 新時代
    身心靈
    健康營
    正念
    壓力調適
    全人健康
    營運模式
    消費者行為
    New Age
    mind-body-spirit
    wellness camp
    mindfulness
    stress management
    holistic health
    business model
    consumer behavior
    日期: 2025
    上传时间: 2025-08-04 13:01:23 (UTC+8)
    摘要: 現代社會生活步調快速、工作壓力大、人際關係疏離等現象，導致人們普遍面臨身心健康方面的挑戰，如焦慮、憂鬱、失眠、慢性疲勞等亞健康的狀況，讓人們對於身心健康的重視程度也隨之提高，而傳統醫療模式在應對這些問題時的局限性，發展出另類或整合性舒緩放鬆相關課程與活動。本研究旨在探討在新時代思潮影響下，如何建構一個融合身心靈療癒理念的健康營模式，透過深度訪談，問卷調查，分析新時代身心靈療癒課程背景與應用，探討新時代身心靈療癒的歷史淵源、核心概念及相關療癒方法，並探索現代社會對身心靈健康的需求，如預防保健、另類療法、健康旅遊等。結合正念靜心、太極拳、瑜伽、能量療法、聲音療法、藝術療法等新時代療癒方式，以及自然環境的營造，可有效舒緩壓力、提升身心健康。本研究進一步探討結合新時代理念的身心靈健康營的市場需求和契機，新時代身心靈健康營的營運模式建議，包含空間規劃、服務項目、行銷策略等，期能為相關產業發展提供參考，並促進社會大眾對身心靈健康的重視。
    This study aims to explore the development of a wellness village model integrating mind-body-spirit healing concepts under the influence of the New Age movement. With the fast pace of modern life and increasing stress levels, people are paying more attention to their physical and mental well-being. Through literature review and case study analysis, this research explores the historical origins, core concepts, and related healing methods of the New Age movement, and analyzes the demand for mind-body-spirit health in modern society. The results indicate that combining New Age healing practices such as meditation, yoga, and energy therapy, along with the creation of a natural environment, can effectively relieve stress and improve overall well-being. This study further proposes operational models for New Age mind-body-spirit wellness villages, including spatial planning, service offerings, and marketing strategies, aiming to provide a reference for related industry development and promote public awareness of mind-body-spirit health.
    參考文獻: 參考文獻
    一、中文文獻：
    （一） 博碩士論文
    1. 史美麟(2023)，台灣人體生物資料庫之亞健康狀態的多變量孟德爾隨機化研究，淡江大學統計學系數據科學碩士班碩士論文。
    2. 陳雅雪(2012），工作壓力與健康之相關因素探討–以科技產業員工為研究族群（碩士論文）。國立陽明大學公共衛生研究所。 https://thesis.lib.nycu.edu.tw/bitstreams/3f4e6db3-0668-4697-aae4-39111880b989/download
    （二） 政府與組織報告類
    1. 世界衛生組織（WHO）（1986）,渥太華憲章。 https://health99.hpa.gov.tw/storage/pdf/materials/22026.pdf
    2. 衛生福利部國民健康署（2020）,30家企業大放異彩「109年績優健康職場及優良推動人員」表揚大會。https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=4141&pid=13465
    3. 國民健康署,（2023）,民國110年國民健康訪問調查結果報告。https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=364&pid=18514
    （三） 網路文章與新聞類
    1. GeneHealth。亞健康是什麼？並不是沒有生病就代表「健康」，一起了解症狀與預防。https://www.genehealth.com.tw/knowledge/191
    2. 正欣診所。（2023）。解析亞健康狀態｜沒生病卻常身體不適？4種方法改善亞健康。https://www.csclinic.com.tw/%E4%BA%9E%E5%81%A5%E5%BA%B7/
    3. Heho健康。趙乙錚（2023）。工作誘發健康4大危機！《Heho健康》「上班族健康生活調查」數據大公開。 https://sport.heho.com.tw/archives/270275
    4. Cheers快樂工作人雜誌。（2023）。30世代職場壓力與Burnout大調查。 https://www.cheers.com.tw/article/article.action?id=5104180
    5. yes123求職網。（2024）。職場情報站 - yes123求職網。 https://www.yes123.com.tw/admin/white_paper/article.asp?id=20240329113832
    6. Reblood。（2023）。亞健康症狀大公開！了解如何預防與治療。 https://www.rebloodcorp.com/blog/sub-health
    7. 遠見雜誌。詹文男（2024年2月）。全球變現能力最強產業，「心經濟」大爆發，療癒市場有多大？ https://money.udn.com/money/story/5648/8529763
    8. Cheers快樂工作人雜誌。（2024）。台灣人多愛被「療癒」？ https://web.cheers.com.tw/issue/2024/healing-business/index.html
    9. 誠品生活。（2024年4月10日）。身心靈產業的無限發展機會：「內在修復師」找回身心平衡安定力。 https://meet.eslite.com/tw/tc/article/202404100001
    10. 維基百科共同編者。（2024年10月）。新竹科學園區。 https://zh.wikipedia.org/wiki/%E6%96%B0%E7%AB%B9%E7%A7%91%E5%AD%B8%E5%9C%92%E5%8D%80
    二、英文文獻
    （一） Books
    1. Ader, R. (2001). Psychoneuroimmunology (3rd ed.). Academic Press.
    2. Diener, E., Oishi, S., & Tay, L. (2010). Subjective well-being: The science of happiness and life satisfaction. In S. J. Lopez & C. R. Snyder (Eds.), The Oxford handbook of positive psychology (2nd ed., pp. 187–194). Oxford University Press.
    3. Karagulla, S., & Kunz, D. v. G. (1989). The chakras and the human energy fields. Theosophical Publishing House.
    4. Kabat-Zinn, J. (1990). Full catastrophe living: Using the wisdom of your body and mind to face stress, pain, and illness. Delacorte.
    5. Kaptchuk, T. J. (2000). The web that has no weaver: Understanding Chinese medicine. McGraw-Hill.
    6. Kapferer, J.-N. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4th ed.). Kogan Page.
    7. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
    8. Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business School Press.
    9. Pelletier, K. R. (2005). The best alternative medicine: What works? What does not? Simon & Schuster.
    10. Scharmer, O. C., & Kaufer, K. (2013). Leading from the emerging future: From ego-system to eco-system economies. Berrett-Koehler Publishers.
    11. Quick, J. C., Quick, J. D., Nelson, D. L., & Hurrell, J. J. (2000). Preventive stress management in organizations. American Psychological Association.
    （二） Journals Articles
    1. Buysse, D. J., Reynolds, C. F., Monk, T. H., Berman, S. R., & Kupfer, D. J. (1989). The Pittsburgh Sleep Quality Index: A new instrument for psychiatric practice and research. Psychiatry Research, 28(2), 193–213. https://doi.org/10.1016/0165-1781(89)90047-4
    2. Goyal, M., Singh, S., Sibinga, E. M. S., Gould, N. F., Rowland-Seymour, A., Sharma, R., & Haythornthwaite, J. A. (2014). Meditation programs for psychological stress and well-being: A systematic review and meta-analysis. JAMA Internal Medicine, 174(3), 357–368. https://doi.org/10.1001/jamainternmed.2013.13018
    3. Goldsby, T. L., Goldsby, M. E., McWalters, M., & Mills, P. J. (2017). Effects of singing bowl sound meditation on mood, tension, and well-being: An observational study. Journal of Evidence-Based Complementary & Alternative Medicine, 22(3), 401–406. https://doi.org/10.1177/2156587216668109
    4. Hanegraaff, W. J. (2022). New Age healing: Origins, definitions, and implications for religion. Religions, 13(9), 777. https://www.mdpi.com/2077-1444/13/9/777
    5. Kienle, G. S., Kiene, H., & Albonico, H. U. (2013). Anthroposophic medicine: An integrative medical system originating in Europe. Global Advances in Health and Medicine, 2(6), 20–31. https://doi.org/10.7453/gahmj.2012.087
    6. Koulivand, P. H., Ghadiri, M. K., & Gorji, A. (2013). Lavender and the nervous system. Evidence-Based Complementary and Alternative Medicine, 2013, Article ID 681304. https://doi.org/10.1155/2013/681304
    7. Lee, M. S., Pittler, M. H., & Ernst, E. (2018). Effects of reiki in clinical practice: A systematic review of randomized clinical trials. International Journal of Clinical Practice, 62(6), 947–954. https://doi.org/10.1111/j.1742-1241.2008.01829.x
    8. Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46–54.
    9. Ross, A., & Thomas, S. (2010). The health benefits of yoga and exercise: A review of comparison studies. The Journal of Alternative and Complementary Medicine, 16(1), 3–12. https://doi.org/10.1089/acm.2009.0044
    10. Thayer, J. F., Åhs, F., Fredrikson, M., Sollers, J. J., & Wager, T. D. (2012). A meta-analysis of heart rate variability and neuroimaging studies: Implications for heart rate variability as a marker of stress and health. Neuroscience & Biobehavioral Reviews, 36(2), 747–756.
    11. Wayne, P. M., Walsh, J. N., Taylor-Piliae, R. E., Wells, R. E., Papp, K. V., Donovan, N. J., & Yeh, G. Y. (2014). Effect of tai chi on cognitive performance in older adults: Systematic review and meta-analysis. Journal of the American Geriatrics Society, 62(1), 25–39. https://doi.org/10.1111/jgs.12611.
    （三） Web Articles/News/Reports
    1. American Psychological Association. (2025). Mindfulness. https://www.apa.org/topics/mindfulness
    2. Baram, M. (2018). Ayahuasca and the global marketplace. Psymposia Magazine. https://www.psymposia.com/magazine/ayahuasca-and-the-global-marketplace/
    3. Baylor Institute for Studies of Religion. (2022). New Age healing: Origins, definitions, and implications for religion and medicine. https://www.baylorisr.org/wp-content/uploads/2022/08/2022-Reilgions-New-Age-Healing.pdf
    4. Canadian College of Naturopathic Medicine. (2021). Company profile. CB Insights. https://www.cbinsights.com/company/canadian-college-of-naturopathic-medicine
    5. Castano, E. (2014). With deep roots at UMMS, mindfulness meditation proves beneficial. UMass Medical School News. https://www.umassmed.edu/news/news-archives/2014/01/with-deep-roots-at-umms-mindfulness-meditation-proves-beneficial/
    6. Christian Research Institute. (2009) The New Age movement: What is it? New Age Series. https://www.equip.org/article/the-new-age-movement-what-is-it/
    7. Christian Research Institute. (2009) A "New Age" of science: An inquiry into the influence of mysticism on science. New Age Series. https://www.equip.org/article/a-new-age-of-science/
    8. Deloitte. (2022). 2022 Global Human Capital Trends. Deloitte Insights. https://www2.deloitte.com/us/en/insights/focus/human-capital-trends.html
    9. Enforma Wellness. (2025). Wellness travel: Top destinations to relax, recharge, and reset. https://www.enformawellness.com/2025/01/20/wellness-travel-top-destinations-to-relax-recharge-and-reset/
    10. Gregg, E. M. (2024). 7 levels of the energy field. https://ellenmgregg.com/blog/7-levels-of-the-energy-field
    11. Infinite Being Academy. (2024y). Understanding the human energy system. https://infinitebeingacademy.com/understanding-the-human-energy-system/
    12. Immunize Nevada. (2024). Psychoneuroimmunology: The study of mind-body interactions. https://immunizenevada.org/psychoneuroimmunology-the-study-of-mind-body-interactions/
    13. Mindful Leader. (2021). 2021 State of Mindfulness Report. https://www.mindfulleader.org/blog/2021-state-of-mindfulness-report
    14. National Center for Complementary and Integrative Health. (2025). Meditation and mindfulness: Effectiveness and safety. https://www.nccih.nih.gov/health/meditation-and-mindfulness-effectiveness-and-safety
    15. National Center for Complementary and Integrative Health. (202b). Yoga: Effectiveness and safety. https://www.nccih.nih.gov/health/yoga
    16. National Center for Complementary and Integrative Health. (2025). Tai chi: What you need to know. https://www.nccih.nih.gov/health/tai-chi-what-you-need-to-know
    17. National Center for Complementary and Integrative Health. (2025). Aromatherapy. https://www.nccih.nih.gov/health/aromatherapy
    18. National Library of Medicine. (2024). The evolution of ancient healing practices: From shamanism to Hippocratic medicine: A review. https://pmc.ncbi.nlm.nih.gov/articles/PMC11245246/
    19. National Library of Medicine. (2005). Mind-body medicine: Stress and its impact on overall health and longevity. https://pubmed.ncbi.nlm.nih.gov/16399915/
    20. News-Medical.net. (2025). Integrating traditional medicines with modern nutrition for holistic health. https://www.news-medical.net/health/Traditional-Medicine-and-Nutrition.aspx
    21. Novella, S. (2011, October 19). Reiki. Science-Based Medicine. https://sciencebasedmedicine.org/reiki/
    22. University of Minnesota. (2025). Holistic health approaches: Integrating traditional and modern medicine. https://www.csh.umn.edu/
    23. Vogue. (2025). Everybody Hertz: Why are “frequency” treatments so popular all of a sudden? https://www.vogue.com/article/everybody-hertz-frequency-healing
    24. Wilson, Y. (2024). Exciting new developments in energy healing. https://yrmawilson.com/energy-healing-advancements/
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    112932058
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0112932058
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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