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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/158437


    Title: Profet AI 國際市場進入策略之個案研究
    A Case Study of Profet AI’s International Market Entry Strategy
    Authors: 楊宜瑄
    Yang, Yi-Syuan
    Contributors: 謝凱宇
    Hsieh, Kai-Yu
    楊宜瑄
    Yang, Yi-Syuan
    Keywords: 人工智慧
    國際市場進入模式
    新創企業
    杰倫智能科技
    Artificial Intelligence
    Market Entry Strategy
    Startup
    Profet AI
    Date: 2025
    Issue Date: 2025-08-04 13:45:16 (UTC+8)
    Abstract: 本研究以台灣 AI 軟體新創公司 Profet AI 為個案,探討其在中國、日本與泰國三個國際市場的進入模式與合作策略,並分析其因應不同市場特性所採取的實務做法與面臨挑戰。透過半結構式訪談與質性資料分析,研究發現 Profet AI 採取具高度彈性且因地制宜的市場策略,而非單一標準化模式。在中國,該公司透過與大型本地企業合資的方式進入市場;在日本,則結合多家代理商合作,並設立在地子公司以強化推廣;在泰國,從初期以技術導向的概念驗證試點(PoC)為主,逐步轉向以 bootcamp 為核心的教育型推廣模式。整體而言,在地合作夥伴於各市場中不僅負責銷售推進,更在信任建立與用戶教育方面發揮關鍵作用。本文進一步提出兩項策略建議:(一)於其他東南亞新興市場複製「顧問型夥伴」推廣模式;(二)與硬體設備商建立策略合作,以提升系統整合程度。期盼本研究能為其他技術導向新創企業提供具參考價值的國際市場進入策略啟示。
    This study examines the international market entry strategies and partnership models of Profet AI, a Taiwanese AI software startup, through a case analysis of its expansion into China, Japan, and Thailand. It further explores the company’s practical approaches and challenges in responding to the distinct characteristics of each market. Based on semi-structured interviews and qualitative data analysis, the findings show that Profet AI adopts highly flexible and market-specific strategies rather than a single standardized approach. In China, the company entered the market through a joint venture with a major local partner; in Japan, it adopted a combination of multiple agency partnerships along with the establishment of a local subsidiary to strengthen its presence; and in Thailand, the strategy evolved from initial technology-driven proof-of-concept (PoC) trials to a bootcamp-based educational model. Across all three markets, local partners played a critical role not only in driving sales but also in building trust and educating users. This study proposes two strategic recommendations: (1) replicating the “consultative partner” model in other emerging Southeast Asian markets; and (2) forming strategic partnerships with hardware vendors to enhance system integration. It is hoped that this research can provide meaningful insights for other technology-driven startups seeking effective international market entry strategies.
    Reference: 中文文獻
    王文科、王智弘. (2019). 教育研究法. 五南圖書出版股份有限公司.

    林佩璇(2000)。個案研究及其在教育研究上的應用。載於中正大學教育學研究所(主編),質的研究方法(頁239-262)。

    行政院. (2019). 台灣AI行動計畫—掌握契機,全面啟動產業AI化. https://www.ey.gov.tw/Page/5A8A0CB5B41DA11E/a8ec407c-6154-4c14-8f1e-d494ec2dbf23


    英文文獻

    AWS News Blog. (2021). Computer Vision at the Edge with AWS Panorama. https://aws.amazon.com/tw/blogs/aws/computer-vision-at-the-edge-with-aws-panorama/?

    Brouthers, K. D., & Hennart, J.-F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of management, 33(3), 395-425.

    Google. (2025). 自動化機器學習 (AutoML) https://developers.google.com/machine-learning/crash-course/automl?hl=zh-tw

    He, X., Zhao, K., & Chu, X. (2021). AutoML: A survey of the state-of-the-art. Knowledge-based systems, 212, 106622.

    Hill, C. W., Hwang, P., & Kim, W. C. (1990). An eclectic theory of the choice of international entry mode. Strategic management journal, 11(2), 117-128.

    IDC. (2024, 2024, August 19). Worldwide Spending on Artificial Intelligence Forecast to Reach $632 Billion in 2028, According to a New IDC Spending Guide. International Data Corporation. https://my.idc.com/getdoc.jsp?containerId=prUS52530724

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    Pan, Y., & Tse, D. K. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31(4), 535-554.

    Root, F. R. (1998). Entry strategies for international markets. John Wiley & Sons.

    Surdu, I., & Mellahi, K. (2016). Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research. International Business Review, 25(5), 1169-1184.

    The Business Research Company. (2025). 2025 年自動機器學習 (AutoML) 全球市場報告. The Business Research Company https://www.gii.tw/report/tbrc1669396-automated-machine-learning-automl-global-market.html

    Yin, R. K. (2017). Case study research and applications: Design and methods. Sage publications.
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    112363040
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0112363040
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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