政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/158441

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/158441

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题名:	新型冠狀病毒疫情後對台灣電子製造業供應商管理的影響 Impact of COVID-19 on Supplier Management in Taiwan’s Electronics Manufacturing Industry
作者:	林俞秀 Lin, Yu-Hsiu
贡献者:	陳立民 Chen, Li-Ming 林俞秀 Lin, Yu-Hsiu
关键词:	COVID-19 供應商管理五力分析 COVID-19 supplier management Five Forces analysis
日期:	2025
上传时间:	2025-08-04 13:46:03 (UTC+8)
摘要:	新型冠狀病毒（COVID-19）疫情對全球供應鏈造成重大衝擊，尤以高度依賴中國供應體系的台灣電子製造業為甚，企業普遍面臨原物料短缺、交期延宕與物流受阻等挑戰。疫情突顯傳統成本導向策略的脆弱性，促使企業重新檢視其採購與供應商管理邏輯。本研究以筆記型電腦代工產業為背景，選定仁寶電腦工業股份有限公司為個案，採用質性研究方法，結合半結構式訪談與次級資料分析，並輔以波特五力分析模型，探討疫情前後產業結構變化與企業在供應商管理上的調整策略。研究結果顯示，面對供應、需求與物流多層級衝擊，在客戶議價力與供應商主導權同步提升下，個案公司透過提升庫存水位、分區採購與強化協同機制等作法，強化供應彈性並分散風險。本研究指出，供應商管理已逐步由傳統「價格導向」轉向重視「信任、透明與韌性」的管理邏輯。企業唯有深化與供應商的長期合作關係、強化資訊共享與即時應變能力，方能於高度不確定的環境下維持營運穩定。研究成果除可供實務界參考，亦對供應商管理與策略性採購理論提供實證補充。 The COVID-19 pandemic significantly disrupted global supply chains, causing material shortages, delivery delays, and logistics bottlenecks. Taiwan’s electronics manufacturing industry, heavily reliant on China-based suppliers, was particularly affected. These challenges exposed the limitations of cost-efficiency procurement strategies, prompting firms to reassess their supplier management approaches. This study adopts a qualitative case study method, using semi-structured interviews and secondary data to analyze Compal Electronics, Inc., a leading notebook ODM. Guided by Porter’s Five Forces framework, it explores how the company adjusted its supplier management strategy before and during the pandemic. Key responses include increasing inventory buffers, diversifying supplier locations, and strengthening collaboration to enhance flexibility and mitigate risks. The findings highlight a strategic shift from cost-driven supplier management toward a model centered on trust, transparency, and resilience. Long-term partnerships, information sharing, and responsive coordination have become critical for maintaining operational stability in uncertain environments. This study offers practical insights and contributes empirical evidence to evolving supplier management and strategic sourcing theories.
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描述:	碩士國立政治大學企業管理研究所(MBA學位學程) 112363066
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0112363066
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显示于类别:	[企業管理研究所（MBA學位學程）] 學位論文

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