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| Title: | 評估台灣互動式新聞設計：以三家媒體居住正義議題報導探討使用者經驗之比較研究
Evaluating Interactive News Design on Housing Justice in Taiwan: A Comparative Study of User Experience across Three Media Outlets |
| Authors: | 吳秉勵
Wu, Ping-Li |
| Contributors: | 陳憶寧
Chen, Yi-Ning
吳秉勵
Wu, Ping-Li |
| Keywords: | 互動式新聞
使用者體驗
WebQual 4.0
數位敘事
台灣媒體
Interactive journalism
User experience
WebQual 4.0
Digital storytelling
Taiwan media |
| Date: | 2025 |
| Issue Date: | 2025-08-04 15:04:06 (UTC+8) |
| Abstract: | 互動式新聞已成為數位敘事的重要轉型方式，但對使用者體驗的實證評估仍相當有限，尤其在非西方語境中更是缺乏。本研究探討台灣三家主要媒體——《聯合報》、《報導者》與《鏡傳媒》——如何在報導居住正義議題時運用互動式敘事技巧，以及使用者對這些互動經驗的感受與評價。研究結合人機互動（HCI）與以使用者為中心的設計理論，採用混合方法，整合修訂版 WebQual 4.0 架構、重要性–表現分析法（IPA）與半結構式訪談進行評估。
本研究共招募 200 位參與者，隨機分配至三個平台進行體驗與評估，並從中篩選 9 人進行後續訪談。探索性因素分析發現四大構面：介面控制度、介面設計適切性、資訊品質與互動服務品質，這四項構面相較原始 WebQual 架構提升了診斷精準度。結果顯示三家平台在功能表現上皆具一定水準（WebQual 指數介於 .773 至 .839），但 37 項指標中有 35 項出現負向落差，顯示使用者期望與實際體驗之間存在系統性落差。
整體滿意度方面，以《報導者》表現最佳，其報導結構與導覽彈性之間取得良好平衡；而《鏡傳媒》遊戲化風格雖吸引目光，卻也因期望過高導致可信度評價下降。差距分析指出，互動服務品質面向落差最大（Gap = -.18 至 +.03），尤其在個人化設計與公民參與功能上表現不足。
質性資料進一步指出，有效的互動設計包含目的明確的 scrollytelling（滾動敘事）與多媒體內容的互補整合；而較具問題的設計則包括隱藏式觸發機制、不清楚的互動提示（affordances），以及重複冗贅的內容。
研究歸納出五項基於實證的設計原則：清晰的互動辨識與回饋機制、策略性情感鋪陳、敘事控制的平衡、互動複雜度與內容難度的相符性，以及可擴展的探索式架構。此研究首度建構出台灣互動式新聞的系統性評估框架，並為提升數位新聞平台的使用者體驗提供具體可行的設計建議。
Interactive journalism has emerged as a transformative approach to digital storytelling, yet empirical evaluation of user experience remains limited, particularly in non-Western contexts. This study examined how three major Taiwanese media outlets—United Daily News, The Reporter, and Mirror Media—implement interactive storytelling techniques in housing justice coverage and how users perceive these experiences. Drawing on Human-Computer Interaction principles and user-centered design theory, the research employed a mixed-methods design integrating a revised WebQual 4.0 framework with Importance-Performance Analysis (IPA) and semi-structured interviews.
A total of 200 participants were randomly assigned to evaluate one platform, with nine purposively selected for follow-up interviews. Exploratory factor analysis revealed a four-factor structure: User Interface Control, Interface Design Appropriateness, Information Quality, and Service Interaction Quality, enhancing diagnostic precision beyond the original WebQual framework. Results demonstrated functional adequacy across platforms (WebQual Index scores ranged from .773 to .839), yet 35 of 37 indicators exhibited negative performance gaps, indicating systematic misalignment between user expectations and actual experience.
The Reporter achieved highest overall satisfaction, balancing editorial structure with navigational flexibility, while Mirror Media's game-like aesthetic created elevated expectations that undermined credibility perceptions. Gap analysis revealed the largest deficits in Service Interaction Quality (Gap = -.18 to +.03), particularly in personalization and civic engagement features. Qualitative findings identified effective features including purposeful scrollytelling and complementary multimedia integration, while problematic elements included hidden triggers, unclear affordances, and redundant content.
Five evidence-based design principles emerged: clear recognition and feedback, strategic emotional embedding, balanced narrative control, matched interactivity to content complexity, and scalable exploration structure. This study provides the first systematic framework for evaluating interactive journalism in Taiwan and offers actionable guidance for enhancing user experience in digital news environments. |
| Reference: | Chinese Section
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| Description: | 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
112ZM1019 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112ZM1019 |
| Data Type: | thesis |
| Appears in Collections: | [全球傳播與創新科技碩士學位學程] 學位論文
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