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政大機構典藏 > 傳播學院 > 期刊論文 > Item 140.119/158840

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/158840

Title:	Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors
Authors:	林日璇 Lin, Jih-Hsuan Tammy;Wu, Dai-Yun
Contributors:	傳播學院
Keywords:	Virtual reality;VR embodiment;Macular degeneration;Risk perception;Health behavior
Date:	2025-11
Issue Date:	2025-08-21 09:33:06 (UTC+8)
Abstract:	This study investigated the unique affordances of virtual reality technology, distinguishing it from other media formats in facilitating the subjective embodiment of physical sensations and health risk perceptions. Employing a between-subjects experimental design (N = 94), this study compared the impacts of embodying macular degeneration symptoms through virtual reality with those of a personal computer simulation. This investigation aimed to assess how VR-enabled embodied experiences affect risk perception and promote healthy behaviors. The results demonstrated that VR embodiment significantly enhanced perceived susceptibility to macular degeneration, as mediated by the illusion of virtual body ownership. This heightened risk perception led to immediate improvements in participants’ intentions to engage in healthy behaviors and was observed to significantly influence actual health-related behaviors two weeks post-exposure. This study reveals potential underlying mechanisms through which VR embodiment effects manifest, thereby offering new insights into how VR can be harnessed as a potent tool in health communication.
Relation:	Computers in Human Behavior, Vol.172, 108749
Data Type:	article
DOI 連結:	https://doi.org/10.1016/j.chb.2025.108749
DOI:	10.1016/j.chb.2025.108749
Appears in Collections:	[傳播學院] 期刊論文

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