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| Title: | 傳統鋼板加工產業之轉型與挑戰--以CS公司個案為例
Transformation and Challenges of the Traditional Steel Plate Processing Industry: A Case Study of CS Company |
| Authors: | 呂麗雯 |
| Contributors: | 陳明進
呂麗雯 |
| Keywords: | 鋼製防火門
產業轉型
一條龍服務
垂直整合
商業模式畫布
SWOT分析
公共工程
數位轉型
Steel Fire Door
Industrial Transformation
One-Stop Service
Vertical Integration
Business Model Canvas (BMC)
SWOT Analysis
Public Construction Projects
Digital Transformation |
| Date: | 2025 |
| Issue Date: | 2025-09-01 14:45:45 (UTC+8) |
| Abstract: | 隨著近年來建築法規日益嚴謹與公共安全意識日漸提高，鋼製防火門已成為各類建築工程中不可或缺之消防配備。面對產業競爭日趨激烈與政策環境快速變遷，傳統鋼材加工業者亟需尋求轉型與升級之策略。本研究以CS公司為個案，該公司原為鋼板剪折加工廠，近年積極投入鋼製防火門之製造，並逐步建立涵蓋產品設計、生產製造、現場安裝至消防驗收之垂直整合流程，成功切入公共工程及相關建築市場，顯示其轉型具可行性與發展潛力。
本研究旨在探討個案CS公司自傳統鋼板剪折加工業者轉型為具備一條龍服務能力之鋼製防火門專業製造商的過程，聚焦於其關鍵策略與經營模式。面對防火門市場法規標準日益嚴格及政府公共工程高度競爭等挑戰，個案公司需突破產業同質性高、產品價格競爭激烈與品牌辨識度不足等困境。為此，本研究運用商業模式畫布（Business Model Canvas）及SWOT分析等管理工具，深入分析個案公司之營運模式、核心能力及其所面臨之外部挑戰，進而探討歸納出個案公司經營策略的脈絡。
研究結果顯示，個案CS公司轉型成功的關鍵因素包括：導入專業化生產設備、積極擴展CNS防火認證產品鏈之多樣性、強化品牌行銷與通路布局，以及建立涵蓋現場丈量、設計、生產、安裝至驗收的垂直整合作業流程，顯著提升其客戶滿意度與接單能力。針對其營收結構高度仰賴公共工程案件之風險，本研究也建議個案CS公司積極規劃市場多元化策略，如進軍住宅與商辦建案領域並導入ERP系統及現場丈量應用程式（APP）等數位工具，以因應營運風險並支撐未來成長需求。
本研究採用質性個案研究法，透過次級資料分析與深度訪談，綜整個案CS公司轉型歷程與其企業發展策略，並期望為鋼鐵加工產業中有意投入鋼製防火門領域之業者，提供實務參考與策略藍圖。
With increasingly stringent building regulations and growing public awareness of safety in recent years, steel fire doors have become an indispensable fire protection component in various construction projects. In the face of intensifying industry competition and rapidly changing policy environments, traditional steel processing manufacturers urgently need to seek strategies for transformation and upgrading. This study takes CS Company as a case, which originally operated as a steel plate shearing and bending factory. In recent years, the company has actively ventured into the manufacturing of steel fire doors and has gradually established a vertically integrated process encompassing product design, production, on-site installation, and fire safety inspection. This transformation has enabled the company to successfully enter the public works and construction markets, demonstrating the feasibility and potential of its transition.
With a focus on its key strategies and business model, this study aims to explore how CS Company transformed from a traditional steel plate processing business into a specialized steel fire door manufacturer equipped with end-to-end service capabilities, In the face of increasingly stringent fire door market regulations and intense competition in government public projects, the company must overcome challenges such as high industry homogeneity, intense price competition, and low brand recognition. To this end, this research applies managerial tools including the Business Model Canvas (BMC) and SWOT analysis to examine the company’s operational model, core competencies, and external challenges, thereby summarizing the strategic context of its transformation.
The results indicate that the critical success factors for CS Company’s transformation include: the adoption of specialized production equipment, actively expanding the range of CNS-certified fire-rated products, enhanced brand marketing and distribution channel planning, and the establishment of a vertically integrated operation encompassing site measurement, design, production, installation, and inspection. These efforts have significantly improved customer satisfaction and order acquisition capabilities. Given the risks associated with a revenue structure heavily dependent on public sector projects, the study suggests that CS Company should actively pursue market diversification strategies, such as expanding into residential and commercial building sectors, and incorporating digital tools like ERP systems and site measurement mobile applications (APPs) to mitigate operational risks and support future growth.
This study adopts a qualitative case study approach, utilizing secondary data analysis and in-depth interviews to compile the transformation process and development strategies of CS Company. It aims to provide practical insights and strategic guidance for other steel processing firms interested in entering the steel fire door sector. |
| Reference: | 一、 網路引用資料：
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932008 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932008 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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