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| Title: | 台灣人工生殖機構網站凍卵文本分析
A Textual Analysis of Egg Freezing Discourses on Taiwanese Assisted Reproductive Clinic Websites |
| Authors: | 王韻涵
Wang, Yun-Han |
| Contributors: | 康庭瑜
王韻涵
Wang, Yun-Han |
| Keywords: | 凍卵
社會性選擇凍卵
適齡生育
Egg freezing
Social then elective egg freezing
Appropriate reproductive age |
| Date: | 2025 |
| Issue Date: | 2025-09-01 16:00:13 (UTC+8) |
| Abstract: | 本研究試圖探究女性如何「意識到」凍卵需求，採質性研究法，將人工生殖機構官方網站刊載之凍卵資訊視為文本，以「凍卵主題呈現」、「凍卵情境敘事」、「凍卵需求女性設定」進行分析。研究結果發現，人工生殖機構產製「意識到」凍卵的文本傳播，是循序漸進的資訊疊加，以具有醫療背景的平台，輸出專家宰制的訊息，潛移默化地向受眾植入自身生理與凍卵的關係連結。
本研究提出「適齡」的時間急迫性是框架女性的社會性「自我審查」，以女性生理機能性的自然汰弱，製造未來可能會發生的問題臆測，透過產生女體焦慮的方式激發受眾主動解決問題的需求性，也就是說，被製造的問題本質取向是負面的，如此能解決問題的辦法就會是正向的，然而，社會性「自我審查」被以消費賦權的「選擇權」掩蓋，包裹成掌握生育自主的女性「自我覺察」，造就出社會一面傾倒式的凍卵正面向傳播，因此，本研究認為凍卵正面向傳播應當祛魅化的是：「適齡」性別敘事的傾斜，以及凍卵實踐生育自主性的「選擇權」主張。
This study explores how women come to “realized” the need for egg freezing. Using a qualitative approach, it examines egg-freezing information published on the official websites of assisted reproduction institutions as textual data. The analysis focuses on three dimensions: the thematic framing of egg freezing, the narrative construction of egg-freezing scenarios, and the imagined profiles of women in need of the procedure. The findings suggest that these institutions employ a gradual accumulation of information to cultivate awareness, using medically authoritative platforms to disseminate expert-driven messages that subtly forge links between female physiology and the perceived necessity of egg freezing.
The study contends that the “appropriate age” narrative operates as a form of social self-surveillance, prompting women to internalise reproductive timelines. By speculating on future risks stemming from the natural decline of female fertility, these discourses generate bodily anxiety that activates a desire for proactive problem-solving. In this framing, the constructed problem is inherently negative, thus positioning egg freezing as a rational, positive solution. Yet this form of surveillance is veiled in the language of consumer empowerment and framed as a matter of individual “choice,” rebranding social pressure as reproductive “self-awareness.” Consequently, public discourse around egg freezing becomes overwhelmingly affirmative. This study, therefore, calls for a demystification of two central narratives: the gendered bias of the “appropriate age” framework, and the framing of egg freezing as an expression of autonomous reproductive agency. |
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| Description: | 碩士
國立政治大學
傳播學院碩士在職專班
110941016 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110941016 |
| Data Type: | thesis |
| Appears in Collections: | [傳播學院碩士在職專班] 學位論文
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