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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/17741
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17741


    Title: 公關理論中的「雙向對等性溝通模式」再省思
    Other Titles: Reconsidering "Two-Way Symmetrical Model" in Public Relations Theory
    Authors: 孫秀蕙
    Date: 1995-01
    Issue Date: 2008-12-18 17:25:43 (UTC+8)
    Abstract: 本文旨在重新省思Grunig所提出的公關理論中的「雙向對等性溝通模式」的概念,從概念、測量與其在實務界的應用等方面檢討它的「效果」與「優越性」,並質疑該模式在現實生活中的適用程度。本文指出,以簡約的概念來概括真實世界組織互動的複雜層面,「對等性」概念在理論與實務運用上確有其瑕疵。此外,作者提出兩個可能的替代性理論:博奕理論(game theory)與權力關係(power relations)論來解釋影響組織溝通型態的因素。
    Relation: 廣告學研究, 5, 185-201
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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