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    Showing items 1-25 of 737. (30 Page(s) Totally)
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    DateTitleAuthors
    2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles 朴星俊; 魏筱; Park, Sungjun (Steven); Wei, Xiao; Liang, Yi Shin
    2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter? 朴星俊; Park, Sungjun (Steven); Lee, Chia-Chi (Maggie)
    2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) 朴星俊; Park, Sungjun (Steven); Dinh, Cong-Minh; Chen, Yen-Yu; Ban, Mai Pham Xuan; Liao, Ching-Wei
    2023-12 Inter-firm Ties as the Boundary of Institutional Harshness and Propensity to Internationalize 衛如祈; Visita, Luksi; Huang, Kuo-Feng
    2023-12 Exploring the complement of organizational capabilities on internationalization: the role of artificial intelligence and dynamic managerial capabilities 陳怡安; Chen, Yi-An; Huang, Kuo-Feng
    2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement 朴星俊; Park, Sungjun Steven
    2023-08 The Substitute Role of Reputation on Firm Survivability: The Resource-Based View Perspective 昂慧; Sallatu, Mohammad Afif; Huang, Kuo-Feng
    2023-08 Taking a motivation-ability-opportunity (mao) model approach to understand consumer financial literacy, decision making and financial wellbeing: findings from an in-depth interview study with cross generational Taiwanese consumers 朱怡亭
    2023-08 Does Litigation Risk Change CEOs’ Tournament Incentives to Withhold Bad News? 傅浚映; Fu, Jyun-Ying; Chen, Yenn-Ru; Weng, Chia-Hsiang
    2023-08 How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search 傅浚映; Fu, Jyun-Ying; Tan, Danchi; Su, Weichieh
    2023-08 The influences of employer brand personality and differentiation on recruitment outcomes 蔡維奇; Tsai, Wei-Chi; Wu, Hsu-Chu; Gong, Tian-Jyun
    2023-08 From under-institutionalized to self-guided liminality: The role of situational meaning-making 許書瑋; Hsu, Shuwei; Gao, Jennifer Hui-Han
    2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention 陳冠儒; 巫柏翰; Chen, Kuan-Ju; Wu, Po-Han
    2023-07 The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract 朴星俊; Park, Sungjun Steven; Chiang, Yu Heng Lawrence; Chang, Chia-Yang
    2023-07 Exploring the Impact of Digital Technology Resources on SME Internationalization- the Moderating Role of Cultural Distance 黃國峯; 陳怡安; Huang, Kuo-Feng; Chen, Yi-An
    2023-07 Investigating the interplay between international experience and firm signals in export: integrating the RBV with the signaling theory 黃國峯; 思駿; Huang, Kuo-Feng; Tsalits, Aktsar Hamdi
    2023-07 Understanding the pandemic-related market segmentation: A case study of Taiwanese consumers 李嘉綺
    2023-06 CEO Turnover and Firm Innovation: The Role of Supply Chain Knowledge 洪叔民; Horng, Shwu-Min; Chao, Chia-Ling; Chang, Yi-Fu Yu, Yuan-Yao
    2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu
    2022-09 The impact of board operation on employee turnover 陳怡安; Chen, Yi-An
    2022-08 AI and IoT: A Meta-analysis of Consumers＇ Adoption of Emerging Technologies 朴星俊; 玎公明; Park, Sungjun Steven; Dinh, Cong-Minh; Mai Pham; Chen, Yen-Yu; Liao, Ching-Wei
    2022-08 Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness 朴星俊; 玎公明; Park, Sungjun Steven; Dinh, Cong-Minh
    2022-08 A qualitative study of high-context communicators’ engagement in voice behavior on social media 許書瑋; Hsu, Ryan Shuwei
    2022-07 A Multidimensional Model of Digital Transformation Maturity: TOE as Antecedents and Change Management as a Moderator 羅明琇; Lo, Sonia
    2022-07 Learning Fintech from AI Chatbot: Two Dimensions of Trust on Financial Self-efficacy on Consumer Adoption of a Wealth Management App 玎公明; Dinh, Cong-Minh; Chang, Chia-Yang; Park, Sungjun Steven

    Showing items 1-25 of 737. (30 Page(s) Totally)
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