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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/25178


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    题名: A Case Study of Customer Capital Management in Taiwan`s Financial Industry
    作者: 樓永堅;張愛華
    Lou, Yung-Chien;Chang, Ai-hwa;Wei, Sheng-Chung;Sun, Kuo-Ning
    关键词: customer capital;knowledge management;financial industry;Taiwan;human capital;information technology capital;intellectual capital;marketing;brand management
    日期: 2008
    上传时间: 2009-01-14 17:09:44 (UTC+8)
    摘要: The proper management of customer capital has become one of the most important topics in the field of management nowadays. From studying three successful companies in Taiwan`s financial industry, we find that the development of customer capital requires knowledge management and the development of clients` trust in the firms. In addition, by the proper utilisation of the company`s internal and external networks and the enhancement of its human capital and Information Technology (IT) capital, a company can increase its customer capital. Finally, companies can effectively manage and grow their customer capital through the strengthening of their basic marketing abilities and sound brand management. The priority of the aforementioned factors would be contingent on the nature of business and the stages of market development.
    關聯: International Journal of Learning and Intellectual Capital, 5(3), 332-347
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1504/IJLIC.2008.021015
    DOI: 10.1504/IJLIC.2008.021015
    显示于类别:[企業管理學系] 會議論文

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