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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/27225

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/27225

Title:	達成破壞性行銷之無線點對點合理資訊交易模型研究
Authors:	苑守慈;謝儒鋒;黃元巨
Keywords:	無線點對點;資訊交易模型;破壞性行銷;人際需求理論;社會交換理論;社會學習理論 WP2P;Bartering;Disruptive marketing;FIRO Theory of Needs;Social Exchange Theory;Social Learning Theory
Date:	2007-01
Issue Date:	2009-01-17 16:22:19 (UTC+8)
Abstract:	在可預見之未來無線點對點的世界裡，資訊交易就如同現實世界人與人間的交易模式，需考量到交易資訊的成本、價值與人際關係衡量之因素；傳統廣告行銷的效率問題也持創新的資訊交易平台來解決。本研究提出的資訊交易模型，以人性考量為基礎，在各種不同情境下，動態衡量資訊成本、價值與使用者間關係，透過助理軟體，協助加入資訊交易平台之個體，以更便利方式進行資訊交易，預期能讓交易結果更貼近使用者的需求；而企業方面也能透過點與點之間快速傳遞資訊的特性，預期以更低成本、更高效率，完成商務行銷目的，達到破壞性行銷之目標。 This paper presents a novel ambient e-service aiming at distributed marketing through sensible bartering in foreseeable wireless Peer-to-Peer (WP2P) environments. A variety of influential factors (e.g., cost, value, relationship) are proposed and formalized for empowering the bartering mechanism, unfolding a rich arena of ambient distributed trading and a disruptive paradigm of e-marketing.
Relation:	資訊管理學報, 14(1), 33-65
Data Type:	article
Appears in Collections:	[資訊管理學系] 期刊論文

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