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    Title: 技術機會主義與公司績效之關係
    Authors: 林秋霞
    Chiou Shia Lin
    Contributors: 陳建維
    林秋霞
    Chiou Shia Lin
    Keywords: 技術機會主義
    公司績效
    市場導向
    技術變動性
    網路外部性
    Date: 2002
    Issue Date: 2009-09-11 17:03:46 (UTC+8)
    Abstract: 技術的變動日新月異，創新技術的出現可能完全取代產業中原有的技術，而技術在企業中所扮演的角色，已漸漸從支援輔助性工具的角色，成為企業競爭策略中一項重要的關鍵資源，為了提高公司績效或促進新產品發展，企業應擬定適當的技術策略，而技術策略的擬定會受到公司所擁有的資產與能力的影響，因此企業是否擁有這項能力來協助技術策略的制定便很重要，而技術機會主義便代表了組織意識並回應技術改變的能力。因此本研究擬探討技術機會主義與公司績效的關係，並納入權變因素，以探討其對技術機會主義與公司績效的影響。
    本研究針對台灣一千大製造業所作的問卷調查研究分析結果顯示：
    1.技術機會主義有助於企業的技術採用與公司績效的提升。
    2.當公司之市場導向愈大時，會使技術機會主義對公司績效的正向效果減弱。
    3.當環境中技術變動性愈大時，會使技術機會主義對公司績效的正向效果增強。
    4.當環境之網路外部性愈強時，會使技術機會主義對公司績效的正向效果減弱。
    本研究站在企業的角度，探討企業的技術機會主義與技術採用的關聯，引申其與公司績效間的關係，並加入外在環境及內部策略導向的調節變數，以探討績效表現的變動方向及程度。由於過去的文獻多著墨在影響技術採用的因素上，但鮮少探討技術採用與績效間的關係，因此本研究結果可提供企業技術策略制定與評估之參考。
    Business history offers many examples of industries in which radical technologies emerged and eventually overwhelmed established technologies. Technology is no longer just an enabler of business processes but is increasingly becoming the core of the firm’s business strategy. Technological opportunism, a sense-and-respond capability of firms with respect to new technologies, is an important determinant of technology adoption. To assess the contribution of technological opportunism in explaining firm’s performance, this study also includes moderated variables in the model.
    Using data collected from manufacturing industry by mail questionnaire, the empirical results show as follow：
    1.Technological opportunism has a positive effect on firm performance.
    2.Increases in the level of a firm’s market orientation weaken the relationship between technological opportunism and performance.
    3.Increases in the level of technology turbulence strengthen the relationship between technological opportunism and performance.
    4.Increases in the level of network externalities weaken the relationship between technological opportunism and performance.
    Although there have been numerous studies which focused on determinants of the adoption of technological innovations, little research has been done on the relationship to performance. Over the years more and more organizations have invested heavily in new technologies in order to stay competitive in their given industries. This study on the position of a firm examines the effect of technological opportunism on organizational performance. The goal of this study is to provide guidance to managers who must make decisions regarding the adoption of technological innovations.
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    90351023
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090351023
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

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