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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 學位論文 > Item 140.119/30072

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/30072

Title:	網路拍賣之直接購買機制之探討
Authors:	莊靜
Contributors:	溫偉任張興華莊靜
Keywords:	直接購買網路拍賣
Date:	2004
Issue Date:	2009-09-11 17:10:24 (UTC+8)
Abstract:	網路拍賣中有一項特別的機制稱為「直接購買價」。一旦買方選擇以「直接購買價」下標，則拍賣立刻結束，以「直接購買價」成交。本研究針對網路拍賣的「直接購買價」制度對於各項相關變數的影響作實證分析，分成四部分：「結標價」、「實際拍賣期間」、「預計拍賣期間」以及「提前結束」。實證結果發現「有無直接購買價」對於這四個變數都沒有顯著的影響力；若以「直接購買價價格高低」而言，則發現「直接購買價價格」越高，結標價會越高，但對於另外三個變數並沒有顯著的影響力。
Reference:	Budish,E and L. Takeyama (2001): “Buy prices in online auctions: irrationality on the Internet?,” Economics Letters 73, 325-333. Dennehy, M. (2000): ”dBay Adds ‘Buy It Now’ Feature.” Acution Watch.com Mathews, T. (2002): “A Risk Sverse Seller in a Continuous Time Auction with a Buyout Option,” Brazilian Electronic Journal of Economics 5. Mathews, T. (2003): “The Impact of Discounting on an Auction with a Buyout Option: a Theoretical Analysis motivated by eBay’s Buy-It-Now Feature,” Journal of Economics. Mathews, T. and B. Katzman.(2004): “The Role of Varying Risk Attitudes in an Auction with a Buyout Option,” Working paper. Reynold and Wooders (2003): ” Auctions with a Buy Price,” University of Arizona, Department of Economics, Working paper.
Description:	碩士國立政治大學國際經營與貿易研究所 92351008 93
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0923510081
Data Type:	thesis
Appears in Collections:	[國際經營與貿易學系 ] 學位論文

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