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    Title: 從情境契合觀點探討台灣筆記型電腦代工產業電子尋購的適用性
    Authors: 張乃文
    Contributors: 溫肇東
    張乃文
    Keywords: 電子尋購
    筆記型電腦代工產業
    情境分析
    e-auction
    NB ODM/OEM
    contextual analysis
    Date: 2008
    Issue Date: 2009-09-11 17:47:11 (UTC+8)
    Abstract: 採購是供應鏈的核心環節，供應鏈的問題有80%以上都是在採購。在銷貨成本高的產業中，採購對於供應鏈的重要性也相形提升，也因此，良好的採購管理在銷貨成本高的產業中，是非常重要的。過去以製造為重心的筆記型電腦代工產業，現在也逐漸將焦點放在採購上面，然而台灣筆記型電腦代工產業的銷貨成本超過90%，採購的難處在於需要同時兼顧成本以及速度。電子尋購可以降低採購價格、節省時間以及讓全世界的供應商可以從各地來競爭，更可有效為企業節省不必要的採購花費從5%-40%，降低10%-50%的採購成本，減短採購週期50%。電子尋購可同時降低採購成本且減短採購週期，提升採購效率，似乎可有效改善台灣筆記型電腦代工產業的採購管理。因此本研究主要在探討台灣筆記型電腦代工產業是否可以使用電子尋購，增加在採購上的效率且有效降低採購成本。本研究從情境契合觀點來研究電子尋購的採用問題，從情境分析的角度來探討情境─科技契合的的問題，分別自商業情境、採購情境以及供應商情境三個構面，討論台灣筆記型電腦代工產業之情境，是否與合適採用電子尋購之情境相契合，進而影響電子尋購於該產業之適用性。本研究透過個案研究的方式，來了解電子尋購在台灣筆記型電腦代工產業中相關的議題。
    目錄 I
    圖目錄 ii
    表目錄 ii
    第一章 緒論
    第一節 研究背景及研究動機
    第二節 研究目的及研究問題
    第三節 論文章節安排
    第二章 文獻探討
    第一節 電子尋購(E-AUCTION)
    一、 電子化採購(e-procurement)
    二、 電子尋購(e-auction)
    三、 小結
    第二節 情境契合觀點
    一、 導入的障礙
    二、 導入的益處
    三、 情境契合觀點
    第三章 研究方法
    第一節 個案選擇與研究架構
    第二節 資料蒐集與分析
    第三節 研究限制
    一、 研究範圍
    二、 資料分析
    三、 資料蒐集
    第四章 產業與個案背景描述
    第一節 台灣筆記型電腦代工產業背景
    一、 代工產業的興起
    二、 OEM/ODM定義及比較
    三、 筆記型電腦用零組件產品概述
    四、 產業採購限制
    五、 產業特性
    六、 產業現況
    第二節 個案採購背景介紹
    一、 Architec股份有限公司
    二、 Easycom電腦
    三、 Lapcom公司
    四、 小結
    第五章 個案情境分析
    第一節 ARCHITEC情境分析
    一、 商業情境 (Business Context)
    二、 採購情境 (Purchasing Context)
    三、 供應商情境 (Supplier Context)
    第二節 EASYCOM情境分析
    一、 商業情境 (Business Context)
    二、 採購情境 (Purchasing Context)
    三、 供應商情境 (Supplier Context)
    第三節 LAPCOM公司情境分析
    一、 商業情境 (Business Context)
    二、 採購情境 (Purchasing Context)
    三、 供應商情境 (Supplier Context)
    第六章 綜合討論
    第一節 商業情境
    一、 產業規範
    二、 產業競爭狀態
    三、 公司政策
    四、 小結
    第二節 採購情境 (PURCHASING CONTEXT)
    一、 產品規格定義
    二、 採購數量
    三、 產品品質變異度
    四、 小結
    第三節 供應商情境 (SUPPLIER CONTEXT)
    一、 供應商數量
    二、 供應商關係
    三、 小結
    第七章 結論與建議
    第一節 研究結論
    第二節 研究貢獻
    一、 理論貢獻
    二、 實務貢獻
    第三節 研究建議
    參考文獻
    一、 中文部分
    二、 英文部分
    三、 網站部分
    Reference: 一、 中文部分
    1. 林芯玫，「我國筆記型電腦代工廠商競爭優勢之探討」，東吳大學企業管理學系在職專班碩士論文，民91年。
    2. 范妙芬，「電子化採購之影響因素研究」，銘傳大學國際企業學系碩士論文，民94年。
    3. 蔡吉雄，「台灣筆記型電腦產業經營策略之研究；以華碩公司為例」，東海大學管理碩士在職專班碩士論文，民94年。
    4. 陳信宏，「理解供應鏈系統的採用困難：實務契合度觀點的質化研究」，政治大學資訊管理學系博士論文，民96年。
    5. 陳振祥，「ODM策略之理論架構與實證」，台灣大學商學研究所博士論文，民86年。
    6. 劉一強、黃思明、范錚強、黃明達，「AB計畫分析報告」，經濟部技術處，民93年。
    7. 蕭瑞麟，「科技創新與組織變革：科技福爾摩斯」，麥格羅‧希爾系列叢書，民97年。
    8. 經濟部技術處示範性資訊應用開發計畫專案辦公室，「經濟部ABCDE計畫研究成果彙編」，經濟部，民94年。
    二、 英文部分
    1. Angeles, R. and Nath, R., (2007), “Business-to-business e-procurement: success factors and challenges to implementation”, Supply Chain Management, Vol. 12 No. 2, pp. 104-15.
    2. Baatz, E. (1999), "Online auctions start to pick up steam", Purchasing Magazine, 21 October, pp. S46-S56.
    3. Cullen, A. J. and Webster, M., (2007), “A model of B2B e-commerce, based on connectivity and purpose”, International Journal of Operations & Production Management, Vol. 27 No. 2, pp. 205-25.
    4. Losch, A. and Lambert, J. S., (2007), “E-reverse auctions revisited: an analysis of context, buyer-supplier relations and information behavior”, Journal of Supply Chain Management, Vol. 43 No. 4, pp. 47-63.
    5. Carter, C., Kaufmann, L., Beall, S., Carter, P., Hendrick, T. and Petersen, K. (2004), “Reverse auctions-grounded theory from the buyer and supplier perspective”, Transportation Research Part E, Vol. 40 No. 3, pp. 229-54.
    6. Davila, A., Gupta, M. and Palmer, R. (2003), “Moving procurement systems to the internet: the adoption and use of e-procurement technology models”, European Management Journal, Vol. 21 No. 1, pp. 11-24.
    7. Diane, H., Ray Venkataraman, John Fizel, Ido Millet, (2004), “A conceptual research framework for analyzing online auctions in a B2B environment”, Supply Chain Management, Vol. 9 No. 4, pp. 287-94.
    8. Emiliani, M. (2004a), “Sourcing in the global aerospace supply chain using online reverse auctions”, Industiral Maraketing Management, Vol. 33 No. 1, pp. 65-73.
    9. Emiliani, M. (2004b), “Business-to-Business online auctions: key issues for purchasing process improvement”, Supply Chain Management, Vol. 5 No. 4, pp. 176-86.
    10. Emiliani, M. (2005), “Regulating B2B online reverse auctions through voluntary codes of conduct”, Industrial Marketing Management, Vol. 34 No.5, pp. 526-34.
    11. Emiliani, M. and Stec, D. (2004), “Aerospace parts supplier’s reaction to online reverse auctions”, Supply Chain Management, Vol. 9 No. 2, pp. 139-53.
    12. Emiliani, M. and Stec, D., (2002), “Realizing savings from online reverse auctions”, Supply Chain Management, Vol. 7 No. 1, pp. 12-23.
    13. Emiliani, M. and Stec, D., (2005), “Wood pallet suppliers’ reaction to online reverse auctions”, Supply Chain Management, Vol. 10 No. 4, pp. 278-88.
    14. Hayward, C. (2000), “Safety catch”, Supply Management, Vol.21, p. S26.
    15. Helper, S. and Sako, M. (1995), “Supplier relations in Japan and the United States: are they converging”, Sloan Management Review, Vol.36 No. 3, pp.77-84.
    16. Hennessey, R. (1999), "FreeMarket`s IPO marks another explosive debut", The Wall Street Journal, Interactive Edition, 10 December.
    17. Hsiao, R. L., (2007), “Misaligned market: the importance of industry context in technology-mediated exchanges”, Journal of Global Information Management, Vol.15 No. 3, pp. 68-86.
    18. Hsiao, R. L. and Teo, S. H., (2005), “Delivering on the promise of e-procurement”, MIS Quarterly Executive, Vol. 4 No. 3, pp. 343-60.
    19. Janet, L., Michelle, D. and Edward, A., (2006), “Exploring the barriers to the adoption of e-auctions for sourcing”, International Journal of Operations & Production Management, Vol.26 No. 2, pp. 202-21.
    20. Jap, S. (2000), “Going, going, gone”, Havard Business Review, Vol.78 No.60, p, 3.
    21. Jap. S. (2002), “Online reverse auctions: issues, themes, and prospect for the future”, Journal of the Academy of Marketing Science, Vol. 30 No.4, pp. 506-26.
    22. Jap. S. (2003), “An exploratory study of the introduction of online reverse auctions”, Journal of Marketing, Vol.67 No. 3, pp. 96-108.
    23. Kalakota, R. and Marcia, R. (2000), “E-business: roadmap to success”, Addison-Wesley, pp.257-296.
    24. Kambil, A. and van Heck, E. (2002), “Making markets: how firms can design and profit from online auctions and exchanges”, Havard Business School Press, Boston, MA.
    25. Raffa, L. and Esposito, G., (2006), “The implementation of an e-reverse auction system in an Italian health care organization”, Journal of Public Procurement, Vol. 6 Iss. 1&3, pp. 46-69.
    26. Varmazis,M., (2005), “Buyers become more selective in online tools”, Purchasing, Vol. 134 No. 15, p. 43-46.
    27. Min, H. and Galle, W. (2003), “E-purchasing: profiles of adopters and non-adopters”, Industrial Marketing Management, Vol.32, pp. 227-33.
    28. Pearcy, D., Parker, D. and Giunipero, L., (2008), “Using electronic procurement to facilitate supply chain integration: an exploratory study of US-based firms”, American Journal of Business, Vol. 23 No. 1, pp. 23-35.
    29. Scupola, A. (2003), “The adoption of internet commerce by SMEs in the south of Italy: an environmental, technological and organizational perspective”, Journal of Global Information Technology Management, Vol. 6 No. 1, pp. 52-72.
    30. Smart, A., and Harrison, A. (2002), “Reverse auctions as a support mechanism in flexible supply chains”, Internatinoal Journal of Logistics: Research and Application, Vol.5 No.3, pp. 275-84.
    31. Smart, A., and Harrison, A. (2003), “Online reverse auctions and their role in buyer supplier relationships”, Journal of Purchasing & Supply Management, Vol.9 Nos 5/6, pp. 257-69.
    32. Smeltzer, L. and Carr, A. (2002), “Reverse auctions in industrial marketing and buying”, Business Horizons, Vol.45 No. 2, pp 47-53.
    33. Smeltzer, L. and Carr, A. (2003), “Electronic reverse auctions: promises, risks, and conditions for success”, Industrial Marketing Management, Vol. 32 No. 6, pp. 481-8.
    34. Stuart, F. (1993), “Supplier partnerships: influencing factors and strategic benefits”, International Journal of Purchasing & Materials Management, Vol. 29 No. 4, pp.22-8.
    35. Sunju Park, (2004) “Making markets: how firms can design and profit from online auctions and exchanges”, Interfaces, Vol. 34 No. 4, pp321-26.
    36. Talluri, S. and Ragatz, G. (2004), “Multi-attribute reverse auctions in B2B exchanges: a framework for design and implementation”, Journal of Supply Chain Management, Vol. 40 No. 1, pp. 52-61.
    37. van Tulder, R. and Mol, M. (2002), “Reverse auctions or auctions reversed: first experienments by Phillips”, European Management Journal, Vol. 20 No.5, pp. 447-56.
    38. Vigoroso, M. (1999), "Are internet auctions ready to gear up?", Purchasing Magazine, 11 February.
    39. FreeMarkets (1999), United States Securities and Exchange Commission Filing, Form S1, 8 September.
    三、 網站部分
    1. 關貿網路，
    http://www.tradevan.com.tw/
    2. IT IS智網，
    http://www.itis.org.tw/index.jsp/
    3. 資策會資訊市場情報中心，
    http://mic.iii.org.tw/intelligence/
    Description: 碩士
    國立政治大學
    科技管理研究所
    95359026
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095359026
    Data Type: thesis
    Appears in Collections:[Graduate Institute of Technology and Innovation Management] Theses

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