政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31289

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31289

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31289

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/31289

题名:	鹽酥達人創業計畫 Business plan of krispy master
作者:	劉憶玟 Liu, Shirley
贡献者:	吳文傑 Wu, Jack 劉憶玟 Liu, Shirley
关键词:	創業計畫
日期:	2008
上传时间:	2009-09-14 09:44:20 (UTC+8)
摘要:	鹽酥達人創業計畫 Abstract Business Plan of Krispy Master By Shirley Liu “Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants. In today`s highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet. This plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment. TABLE OF CONTENTS Abstract 2 Executive Summary 6 Objectives 7 Mission 7 The Team 7 Keys to Success 8 Company Overview and Strategy 9 History and Background 9 Store Name 9 Company Ownership 9 Start-up Cost Summary 9 Company Locations and Facilities 10 Product Offering 11 Future Products 13 Personnel & Payroll 13 Sourcing 13 Entry and Growth Milestones 13 Market Positioning 16 Market Segmentation 16 Target Market Segment Strategy 17 Pricing Strategy 18 Sales Strategy 19 Promotion Strategy 19 Sales Literature 20 Market Review 21 Overall Industry 21 Hawaii Market 22 Market Trends 24 Market Needs 25 Competition and Buying Patterns 26 Competitive Environment 26 SWOT Analysis 27 Financial Plan 29 Break-even Analysis 30 Projected Profit and Loss 31 Projected Cash Flow 32 Monthly Cash Flow 2010-2011 33
參考文獻:	None
描述:	碩士國立政治大學國際經營管理碩士班(IMBA) 90933002 97
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0090933002
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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